1. Facing Down the E-Maelstrom

2. The Problem? College Presidents and University administrators are finding it extremely difficult to manage mass emails of questions, comments, concerns and most of all criticism. College Presidents and University administrators are finding it extremely difficult to manage mass emails of questions, comments, concerns and most of all criticism.

3. The Cause? In today’s internet era, anyone with a keyboard has the ability to have their views heard or read. In today’s internet era, anyone with a keyboard has the ability to have their views heard or read. Blogs and emails have become powerful tools in spreading news and ideas in a matter of minutes. Blogs and emails have become powerful tools in spreading news and ideas in a matter of minutes. It is easier to acquire administrators’ email addresses than it was 10 years ago It is easier to acquire administrators’ email addresses than it was 10 years ago

4. Solution? There is no single strategy to deal with the mass e-mails. Disputes on campus happen so often that there is no time to respond to the first before another one comes up. There is no single strategy to deal with the mass e-mails. Disputes on campus happen so often that there is no time to respond to the first before another one comes up. Previous step by step procedure can no longer be put in place because it is lengthy. Previous step by step procedure can no longer be put in place because it is lengthy. University administrators cannot ignore these emails and blogs because it will hurt their reputation. University administrators cannot ignore these emails and blogs because it will hurt their reputation.