1. Midterm Report SWOT analysis for product- EASYCAED EASYCAED Group members: 林怡彤 495032379 許麗齡 495031210 林怡彤 495032379 許麗齡 495031210 陳柏翰 496230112 呂信儒 493920261 陳柏翰 496230112 呂信儒 493920261 林玉芳 495031600 張婕希 495032240 林玉芳 495031600 張婕希 495032240

2. What is EASYCARD? EASYCARD is a 'touch and go' IC ticketing system. EASYCARD is a 'touch and go' IC ticketing system. An EASYCARD can be used for years. An EASYCARD can be used for years.

3. Types of EASYCARD ： Types of EASYCARD ： Adult, Student, Charity, Escort, Senior and Concessionaire. Adult, Student, Charity, Escort, Senior and Concessionaire. What is EASYCARD?

4. Strengths Integrating fare collection for various transports by one ticket. Integrating fare collection for various transports by one ticket. Usable for years to avoid repetitive ticket purchase. Usable for years to avoid repetitive ticket purchase. No need for coins. No need for coins.

5. Speeding passage. Speeding passage. Auto-load with banks to reduce risks of cash transactions. Auto-load with banks to reduce risks of cash transactions. Strengths

6. The building cost is high. The building cost is high. The fee of promotion is not share equally. The fee of promotion is not share equally. Waste the manpower. Waste the manpower. Weaknesses

7. There are financial law limited. There are financial law limited. It only provides service into transports. It only provides service into transports. Easily embezzle. Easily embezzle. Weaknesses

8. Opportunities One EASYCARD can make your life easier. One EASYCARD can make your life easier. It enables users to shop at stores. It enables users to shop at stores. Taxi available. Taxi available.

9. The EASYCARD combine with the ETC system to expand to the other cities. The EASYCARD combine with the ETC system to expand to the other cities. The usage is simply by touching the card to a sensing device. The usage is simply by touching the card to a sensing device. Opportunities

10. The restriction from Banking law. (ex: Integration ) The limitation of technology. (ex: the parking problem) E-trading securitiesThreats

11. According to SWOT analysis from the above, we will find that the advantages are more than weaknesses. According to SWOT analysis from the above, we will find that the advantages are more than weaknesses. Coupled with larger capacity, durability, speed, accuracy, and security, etc. Coupled with larger capacity, durability, speed, accuracy, and security, etc. Conclusion

12. Slogan Touch and go Touch and go One EASYCARD can make your life easier. One EASYCARD can make your life easier.

13. THE END Thank you for your attention! Thank you for your attention!