1. www.20-first.com paul@20-first.com© 20-FIRST 20091 How Can Women CCOs Make it to the Top? Alumni, Exec MSc in Communication, Universita della Svizzera Italiana, Zurich, 4 May 2009 Paul Vanderbroeck Executive Coach & Organisational Consultant

2. www.20-first.com paul@20-first.com© 20-FIRST 20092 Half the Talent: How companies under use the available talent Decision Makers in Key European Financial Institutions (source: European Commission) Head # Decision Making Body % MenWomenMenWomen European Central Bank X955 European Investment Bank X937 European Investment Fund X8614

3. www.20-first.com paul@20-first.com© 20-FIRST 20093 Half the Talent: How companies under use the available talent Board Members Largest Publicly Quoted Companies (source: European Commission) President %Member % MFMF EU 27 9738911 Norway 89115941 Germany 10008713 France 1000919 Netherlands 10008614 UK 10008812 Czech Rep 85158713

4. www.20-first.com paul@20-first.com© 20-FIRST 20094 Half the Talent: A Wasteful Piramid (US figures, source: www.women-omics.com) 2.4 % women F500 CEO’s 6.7 % women Top Earners in F500 14.8 % women in F500 Boards 15.4 % women F500 Corporate Officers 50.6 % women in Management and Professional Occupations

5. www.20-first.com paul@20-first.com© 20-FIRST 20095 Half the Talent: Not a Pipeline Issue (source: http://www.women-omics.com) 60% of university graduates in Europe and North America are women today

6. www.20-first.com paul@20-first.com© 20-FIRST 20096 Financial Crisis: Risk or Opportunity? PWC survey among women managers (UK): –73% believe the recession will be an opportunity for those looking to exit corporate life –45% believe it will cause a shift of women into SME/Social enterprise away from corporate careers –60% think the glass ceiling will be reinforced, making it more difficult for women to progress –30 % think that long hours working culture will re-emerge as people seek to ensure their job security Would more balanced gender balanced leadership and investment teams result in more balanced investment and strategic decisions?

7. www.20-first.com paul@20-first.com© 20-FIRST 20097 Women-omics The importance of women as talent and clients in the economy Women make 80% of consumer goods purchasing decisions in the US (source: www.women-omics.com)www.women-omics.com Women are increasingly wealthy: private banks are discovering this segment, particularly in Asia and the Middle East.

8. www.20-first.com paul@20-first.com© 20-FIRST 20098 What is Stopping Women? The Equal Treatment Trap: –Different Gender, Different Needs The Men-and-Women-Are-Alike-Trap: –Different Gender, Different Leadership Qualities The Career Trap: –Different Gender, Different Timing Stereotyping and Self-Fulfilling Prophesies –“Act Like a Man but Don’t Show It”

9. www.20-first.com paul@20-first.com© 20-FIRST 20099 “Act Like a Man but Don’t Show It” Tips for Women Leaders from Board Members in the NL Find a male role model Do have kids, because that shows stability Make sure you are available to work at least 60 hours per week Marry a guy without a career, so that he can take care of the kids Don’t take a career break to raise kids Keep a low profile, so as not to appear too ambitious and competitive

10. www.20-first.com paul@20-first.com© 20-FIRST 200910 2. Management Bilingualism 3. Systems & Processes Talent (Employees) Markets (Customers) 1. Top Management Women All Managers START BECOMING BILINGUAL: The 20-First Approach www.20-first.com

11. www.20-first.com paul@20-first.com© 20-FIRST 200911 Stereotypes or Archetypes? Think Leader Think Man? Think.... Think Woman?

12. www.20-first.com paul@20-first.com© 20-FIRST 200912 Stereotypes and Archetypes Stereotype –a widely held but fixed and oversimplified image or idea of a particular type of person Archetype –a primitive mental image inherited from the earliest human ancestors, and supposed to be present in the collective unconscious.

13. www.20-first.com paul@20-first.com© 20-FIRST 200913 Stereotypes or Archetypes?

14. www.20-first.com paul@20-first.com© 20-FIRST 200914 Stereotypes or Archetypes?

15. www.20-first.com paul@20-first.com© 20-FIRST 200915 Fight Stereotypes and Embrace Archetypes

16. www.20-first.com paul@20-first.com© 20-FIRST 200916 Best Practice: companies with CEO’s who “get it” (source: www.women-omics.com) Siemens Renault/Nissan Nestl é Sodexo Baxter Asia Pacific KPMG

17. www.20-first.com paul@20-first.com© 20-FIRST 200917 Why Line Managers hate CCO (and other CxOs)? (Source: Leading in the Top Team, Cambridge 2008) Over-controlling Bureaucratic Remote Interfering Non-value adding Unreceptive Unaware Domineering Playing politics

18. www.20-first.com paul@20-first.com© 20-FIRST 200918 Connecting with the Line Building Good Foundations Providing Good Solutions Investing for the Long Term with your Line Partners

19. www.20-first.com paul@20-first.com© 20-FIRST 200919 Getting a Seat at the Table How to Increase your Strategic Impact as a (woman) CCO Choose your sphere of Influence and Focus on it Get Results and do not forget to Communicate them Become a Talent Magnet and Talent Producer Increase the organisation’s capacity to Learn

20. www.20-first.com paul@20-first.com© 20-FIRST 200920 Useful Books