Presentation is loading. Please wait.

Presentation is loading. Please wait.

Facilitating A Successful Levy Campaign

Similar presentations

Presentation on theme: "Facilitating A Successful Levy Campaign"— Presentation transcript:

1 Facilitating A Successful Levy Campaign
Dave Kielmeyer Vice President Funk Luetke Skunda Marketing

2 Agenda Current levy environment Early considerations Know your voter
Cultivate the “Grass tops” Building an infrastructure Implementing the campaign

3 Current Levy Environment
Skepticism is widespread Economic times are tough Growing number of tax issues Local issues bear brunt of tax frustration “No New Tax” attitude New tax initiatives have low passage rate Renewal and replacements more successful

4 Current Levy Environment
No one pays attention Saturated lifestyle Information overload

5 Current Levy Environment
The Good News The public will accept a contract Voter empathy for MRDD Social service requests often more palatable less money than “big-ticket” measures like schools

6 Early Considerations Business case
What do we want? What do we really need? What is the public benefit? Quantify the ask Do the numbers add up?

7 Early Considerations The importance of research
What does the public think? What does community leadership/political leadership think?

8 Know Your Voter – Secondary Research
Previous vote history Who has supported us in the past Who has voted against us in the past General election vs. special/primary election Absentee voters

9 Know Your Voter – Primary Research (Polling)
Who do we talk to? How? Likely voters based on vote history Random sample of at least 300 Phone survey

10 Know Your Voter – Primary Research (Polling)
What do we ask? Attitudes about MRDD programs and services Attitudes on board’s money management/fiscal responsibility Message testing – would you be more likely to vote for if you knew… Would they vote for levy Amount of funding they would support -- New, Replacement, Renewal Demographics – age, sex, race

11 Know Your Voter – Primary Research (Polling)
When do we Poll? 6 to 9 months prior to election to gather data to help make decision on feasibility of passage/what to request “Tracker Poll” 2 to 4 weeks prior to election to see if anything has changed

12 Know Your Voter Election Environment Analyze the election cycle
Historically when have we been the most successful? Primary?, General Election?, Large Turnout? Threats/opportunities What else is on the ballot? Optimize your turnout Turnout the YES vote

13 Cultivate the Grass tops
Early, regular communications with: County commissioners Other local elected officials Community leaders – business, service organizations, chamber, major employers etc. Levy request must be politically palatable to leadership and voters

14 Building an Infrastructure
Leadership Internal champion External credibility Financial point person

15 Building an Infrastructure
Winning with people Building coalitions Optimizing funding by Labor Day

16 Building an Infrastructure
Professional help Research Counsel Campaign support Criteria for selection

17 Building an Infrastructure
Pre-campaign support Basic campaign case Grass tops buy-in Highly visible opportunities for public input Raising awareness

18 Getting on the Ballot Authorizing resolution must be passed by county commissioners Deadline is 75 days before election Know requirements and practices locally Prepare all specifics of your request—amount of request, length of levy Resources: Board of Elections, County Auditor

19 Implementing the Campaign
Theme Peg to benefits Keep it simple Make it memorable

20 Implementing the Campaign
Strategic Plan Voter targets Tactical mix Time line Execution – who?

21 Implementing the Campaign
Direct Voter Contact Absentee contact Direct Mail Speakers bureau Phone Events Door-to-door Poll greeters

22 Implementing the Campaign
Mass Media Outdoor – signs vs. billboards Radio Print Television

23 Implementing the Campaign
Free/earned media Editor cultivation Creative events Case studies

24 Summary Assume voters will be ambivalent/skeptical/hostile
Find out where you stand Get your act together Pre-condition the grass tops Make the campaign efficient Enjoy your success

Download ppt "Facilitating A Successful Levy Campaign"

Similar presentations

Ads by Google