1. E-Commerce: Benefits + Limitations 1

2. E-Commerce: Mango has its own online shop since 2000 and t he products offered are available in European Union member states as well as in Andorra, Canada, Monaco, Norway, Switzerland, Liechtenstein and Channel Islands. In 2007, the 76% of the turnover corresponded to international markets and the 24% to the national. Sales ranking is headed by Germany and the United Kingdom, followed by France, Spain and Italy. MANGO SHOP 2

3. E-Commerce: Nowadays, this web is visited by more than one million people by month from all around the world. Mangoshop’s habitual buyers are women between 25 and 35 years old. They know Mango but they buy by Internet because they have problems or difficulties to access to their network of physical shops or they have no time. The turnover corresponding to the e-commerce of the company during 2007 promoted to 3.900.000 Euros, which supposes a growth of 53 per cent comparing to the previous year. 3

4. E-Commerce: Benefits The process of purchasing has modernized so much that now it is more agile thanks to the high quality of the images, the details of the articles and, even, the catalogue. It is an easy way to buy every kind of products. Free transport from certain minimum of purchase. The possibility of returning the articles in any shop. Production costs decrease because they produce their goods depending on the demand. 4

5. E-Commerce: Benefits No need of waiting in queues Useful when living far from commercial centres (villages outskirts, etc...) 5

6. E-Commerce: Limitations You can’t hear the recommendations of the shop assistant or the personal shopper. 6 The period of sending is 5 days at the maximum, it could be so much time if we are referring to clothes. Obviously, you cannot see if clothes fit you.

7. References 7 - Mango´s Sustainability report 2006 - Mango.com - Mangoshop.com - Internet - IPGO learning resources - Zara Home

8. 8 Time for Questions