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Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information.
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Market- A Place where buyer & seller meet each other and conduct buying & selling activities. Customer- Refers to people or organisations that seek satisfaction of their needs & wants. Without Customer there cannot be any marketing. Customer must have need, want & demand.
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Need- refer to basic necessities of life. Example- food, cloth, shelter etc. Want- what customer desires to have after fulfilling his basic needs. Demand- Want with purchasing power is called demand.
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Marketer can be a person or organisation who make available the product or services & offer them to the customer with an intention of satisfying the customer needs & wants. Marketing- means meeting needs profitably or it is about identifying and meeting human & social needs.
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Need & want Creating a market offering Customer value Exchange Mechanism
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Goods Services Events Persons- for elections persons are marketed Experiences- dinner with sachin. Places Ideas
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Marketing & Selling. The two are different concepts. Selling just focus on the needs of seller. Marketing focus on the needs of customer. Main objective of selling is to maximise the profit & sale but in marketing it is earning maximum profit with customer satisfaction.
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Production Concept Product Concept Selling Concept Marketing Concept
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It describe the combination of four inputs which constitute the core of a companys marketing system. Four main elements of marketing mix given by Mccarthy- Product Price Place Promotion
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