1. www.walsall.gov.uk Area 1: Brownhills, Pelsall, Rushall & Shelfield March 2015 Version 1.2 Area Partnership Profile

2. www.walsall.gov.uk Profile Structure 1.Geography, Demographics, Deprivation & Social Segmentation 2.Economy & Employment 3.Education & Young People 4.Health & Wellbeing 5.Crime & Community Safety Annex A: Guidance notes, useful links and acknowledgements (Includes help with interpreting charts that reference confidence intervals) 2

3. www.walsall.gov.uk 1 Geography, Demographics, Deprivation & Social Segmentation

4. www.walsall.gov.uk Key Issues Relatively older population profile, with a higher than borough average proportion of residents in their 40s and aged over 60 Very low levels of ethnic diversity, with the lowest proportion of residents from minority groups of all Area Partnerships Variable levels of life expectancy across the Area High levels of owner occupied housing and fewer rented properties Few extremes of multiple deprivation, with very few neighbourhoods in both the most and least deprived nationally Relatively few people in the most deprived and most affluent social groups

5. www.walsall.gov.uk Geography Covers 16.92 sq km (1,692 ha) Makes up 16.3% of the area of Walsall borough Population density of 21 people per hectare (slightly lower than borough average of 26) Source: Ordnance Survey; ONS, Mid-2013 Population Estimates Wards and Community Areas

6. www.walsall.gov.uk Population Structure Source: ONS, Mid-2013 Population Estimates Total population: 36,200 Older age profile than borough overall Fewer children and younger working age adults More older working age and above (40+) 90+ 85 - 89 80 - 84 75 - 79 70 - 74 65 - 69 60 - 64 55- 59 50 - 54 45 - 49 40 - 44 35 - 39 30 - 34 25 - 29 20 - 24 15 - 19 10 - 14 5 - 9 0 - 4  

7. www.walsall.gov.uk Ethnicity Source: ONS, 2011 Census Indian: 1.6% Mixed White/Black Caribbean: 0.9% White Other (not Irish or Gypsy/ Traveller: 0.8% AP with lowest proportion of minority ethnic residents (Walsall av. 23.1%)

8. www.walsall.gov.uk Female Life Expectancy Average life expectancy (LE) for females in Walsall is 82.7 years Female LE in Pelsall (82.9 yrs) is significantly higher than Walsall average Female LE in Rushall- Shelfield (80.5 yrs) is significantly lower than Walsall average Source: PHMF 2007-11, Life Expectancy Tool

9. www.walsall.gov.uk Male Life Expectancy Source: PHMF 2007-11, Life Expectancy Tool Average life expectancy (LE) for males in Walsall is 77.8 years Male LE in Pelsall (80.5 yrs) is significantly higher than Walsall average Male LE in Brownhills (77.1 yrs) is significantly lower than Walsall average

10. www.walsall.gov.uk Household Composition 15,037 households (with at least 1 usual resident) Increase of 2.5% since 2001 (Walsall av. 6.0%) Average household size: 2.4 (Walsall av. 2.5) Source: ONS, Census 2011 Above average proportion of couples/two-parent families

11. www.walsall.gov.uk Housing Tenure Source: ONS, Census 2011*ONS measure – based on (room) occupancy rating of -1 or less Low proportion of socially and privately rented properties Higher levels of owner occupation 4.0% of households ‘overcrowded’* (Walsall av. 6.5%) 2.3% of households without central heating (Walsall av. 2.8%)

12. www.walsall.gov.uk Deprivation Majority of n’hoods experience average levels of deprivation, although pockets of more extremes are found. Brownhills South is most deprived n’hood and Ryder’s Hayes the least deprived. Source: DCLG, Index of Multiple Deprivation, 2010

13. www.walsall.gov.uk Deprivation Residents in AP1 are relatively less deprived than national and borough average. 16% of residents experience levels of severe multiple deprivation (living in the worst 20% deprived neighbourhoods in the country) – compared with 44% across Walsall overall. However, fewer residents live in the least deprived neighbourhoods – 4% in AP1 compared with 12% in Walsall overall. Percentage of residents in each IMD quintile Source: DCLG, Index of Multiple Deprivation, 2010

14. www.walsall.gov.uk Social Segmentation The largest group of households (20%) are classified as group H – Aspiring Homemakers: ‘Younger households settling down in housing priced within their means’ Key Features Younger households Full-time employment Private suburbs Affordable housing costs Starter salaries Source: Experian, Mosaic Public Sector 2014 Groups K (Modest Traditions) is also common (17%): ‘Mature homeowners of value homes enjoying stable lifestyles’

15. www.walsall.gov.uk 2 Economy and Employment 15

16. www.walsall.gov.uk Key Issues Slightly lower number of workplaces than borough average density. Construction and Transport & Storage sectors important locally. Higher level of economically active adults than Walsall average, especially in full-time employment. Lower than borough average levels of out‐of‐work benefit dependency, but above national level. Levels of adult basic skills (literacy, numeracy and ICT) and qualifications similar to borough average.

17. www.walsall.gov.uk Businesses 935 workplaces* Source: ONS, BRES 2014 *A workplace is a ‘local unit’: an individual site (for example a factory or shop) associated with an enterprise. 96% of workplaces are private sector / 4% public sector. The Area has a similar density of businesses per resident to the borough average, but below national levels.

18. www.walsall.gov.uk Industrial Sectors Source: ONS, BRES 2014 Above average for: Construction (Walsall 11.8%) Transport & storage (Walsall 5.5%) Strategically important companies include: One Stop Stores Ltd (Wholesale & Retail) Castings Plc (Manufacturing) Shaylor Group Plc (Construction)

19. www.walsall.gov.uk Retired: 5.6% Student (inc full time): 4.5% Looking after home/family: 5.0% Long term sick/disabled: 5.2% Other: 2.0% Employed:71.0% Full time:44.4% Part time:17.9% Self-employed:8.8% Unemployed: 6.7% Economic Activity Economically Active: 77.8%Economically Inactive : 22.2% 83.1%72.4%16.9%27.6% % of working age residents (aged 16-64) who are: Source: ONS, Census 2011

20. www.walsall.gov.uk Unemployment and Benefits 2,505 adults dependent on an out-of-work benefit. Below borough level of claimants, but higher than national levels. Largest group are on employment support allowance/incapacity benefit: 1,475 people. Source: DWP, Working Age Client Group, May 2014

21. www.walsall.gov.uk Jobseekers JSA claimant count Jan15: 448 claimants JSA claimant rate: 2.0% of 16-64 yr olds (Walsall 3.1%, England 1.9%) Young claimants (18-24): 4.6% (Walsall 5.4%, England 2.9%) Average (median) length of claims: 16.9 weeks (Walsall 22.5, England 19.5) Source: ONS, Jobseeker’s Allowance Claimant Count, Jan 2008 – Jan 2015

22. www.walsall.gov.uk Basic Skills Entry Level (and below) Level 1Level 2 (and above) Literacy Area 1 17.7%31.3%51.0% Walsall19.0%31.9%49.1% Numeracy Area 1 55.0%26.7%18.4% Walsall58.0%25.0%17.0% ICT * Area 1 32.3%28.6%39.1% Walsall34.9%28.1%37.0% · Entry Level: Pre-GCSE · Level 1:Equivalent to GCSE grades C - G · Level 2:Equivalent to GCSE grades A*- C *Based on Multiple Choice test of ICT knowledge Source: BIS, Skills for Life Survey 2011 Adult literacy, numeracy and ICT skills similar to borough average. 1 in 2 adults have literacy skills at level 2 or above 1 in 2 adults have numeracy skills below GCSE grade G

23. www.walsall.gov.uk Qualifications · None: No formal qualifications · Level 1:1-4 GCSEs or equivalent qualifications · Level 2:5 GCSEs or equivalent qualifications · Level 3:2 or more A-levels or equivalent qualifications · Level 4+: Bachelors degree or equivalent, and higher qualifications · A’ship:Apprenticeship · Other: including foreign qualifications Source: ONS, Census 2011 Adult qualifications similar to borough average. 1 in 5 working age residents (approx 4,900 people) have no formal qualifications.

24. www.walsall.gov.uk 3 Education and Young People (Note: See Annex A for guidance on interpreting slides containing confidence intervals) 24

25. www.walsall.gov.uk Key Issues Above borough average levels of educational attainment at all levels, and low levels of persistent school absence Main child health issues in the area are: Prevalence of breastfeeding at 6‐8 weeks Childhood obesity Perinatal mortality 25

26. www.walsall.gov.uk Perinatal / Infant Mortality Source: Child Death Overview Panel, 2010-14 Brownhills West and Rushall have higher rate of infant mortality from 2010 to 2014 in comparison to the Walsall average (7.6). Clayhanger and Rushall have higher perinatal mortality rates (babies who are still born or die within 7 days of birth) than the Walsall average (4.16).

27. www.walsall.gov.uk Low Birth Weight Source: Walsall Healthcare NHS Trust, Care Plus All communities within Area 1 are below Walsall average except Brownhills West (11.9%), however none were statistically significantly worse.

28. www.walsall.gov.uk Breastfeeding 28 All communities in Area 1 except Shelfield have lower prevalence of breastfeeding at 6-8 weeks compared with the Walsall Average (31%). Source: Walsall Healthcare NHS Trust, Care Plus

29. www.walsall.gov.uk Childhood Obesity Across AP 1 the proportion of obesity in Reception (aged 4/5) children and older children (aged from 8 to 11) are statistically significantly worse than Walsall average in 2013/14. Source: National Child Measurement Programme

30. www.walsall.gov.uk Births to Teenage Mothers 13-17 years All communities except Pelsall in area 1 have lower percentage of births to teenagers than the Walsall average (1.5%). Source: Walsall Healthcare NHS Trust, Care Plus

31. www.walsall.gov.uk Emergency Admissions Unintentional / Deliberate Injuries in Children 0 to 4 Years All community areas in the AP1 have lower emergency admissions than the Walsall average (32.3) except Brownhills central. Source: Secondary Uses Service dataset and Public Health Outcome Framework

32. www.walsall.gov.uk 4 Health & Wellbeing (Note: See Annex A for guidance on interpreting slides containing confidence intervals) 32

33. www.walsall.gov.uk Key Issues Main adult health issues in the area are: Trauma related to hip fractures aged 65 or over Respiratory mortality Prevention and early detection of long term conditions (cancer, stroke and CHD) Alcohol admissions Relatively very low levels 33

34. www.walsall.gov.uk Admissions to Hospital for Falls Aged 65 Years Source: Secondary Uses Services (SUS) dataset 2011/12 – 2013/14 and Census 2011 population estimates for Walsall communities. Caveat: Community estimations were derived by using SUS patient postcode sector and allocating postcode sectors to each community area with greatest number of postcode sectors. Brownhills West has the highest rate of admissions to hospital for falls in people aged 65+ and is statistically significantly higher than Walsall average (33.9 per 1,000).

35. www.walsall.gov.uk Residents with identified Carers The charts show the number of service users who have an identified, informal carer per 1,000 clients resident within the Ward or Area. There are differences between areas of the borough which identifies where a need to support carers exists.

36. www.walsall.gov.uk Hip Fracture Hospital Admissions All areas within AP1 except Brownhill Central have a higher rate of admissions due to hip trauma in people aged 65 and over. Brownhills West area is statistically significantly higher than the Walsall average (22.7 per 1,000). Source: Secondary Uses Services (SUS) dataset 2011/12 – 2013/14 and Census 2011 population estimates for Walsall communities. Caveat: Community estimations were derived by using SUS patient postcode sector and allocating postcode sectors to each community area with greatest number of postcode sectors.

37. www.walsall.gov.uk Dementia Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. All community areas within AP1 have higher estimated prevalence of dementia than Walsall (0.6%) and national average (0.62%), with the exception of Pelsall. This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

38. www.walsall.gov.uk Diabetes Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Brownhills Central and Rushall have higher estimated prevalence of diabetes than Walsall (8.7%) and national average (6.2%). This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

39. www.walsall.gov.uk Mental Illness Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Area 1 community areas have lower estimated prevalence for mental health illness than the Walsall average (0.85%) except Brownhills Central. This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

40. www.walsall.gov.uk Depression Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Area 1 community areas have higher estimated prevalence of Depression than the Walsall (7.0%) and national average (6.5%) except Pelsall. This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

41. www.walsall.gov.uk Learning Disabilities Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Clayhanger community has a statistically significantly higher estimated prevalence of learning disability than the Walsall (0.47%) and national average (0.48%), whereas Pelsall is statistically significantly lower. This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

42. www.walsall.gov.uk Coronary Heart Disease Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Rushall community has a statistically significantly higher estimated prevalence of coronary heart disease than the Walsall (4.1%) and national average (3.3%). This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

43. www.walsall.gov.uk Stroke Prevalence Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Brownhills Central and Rushall community have statistically significantly higher estimated prevalence of Stroke than the Walsall (1.8%) and national average (1.7%). This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

44. www.walsall.gov.uk % Health Check Uptake 40 to 74 Years Source: Health Intelligence Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location. Brownhills and Pelsall areas have a higher uptake than the Walsall average. This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data. Neighbouring communities should be used as a guide to the level of uptake in those empty communities.

45. www.walsall.gov.uk Alcohol Admissions Rate Source: Secondary Uses Service (SUS) - NHS Midlands and Lancashire CSU Brownhills Central and Rushall have a higher rate than the Walsall average, while all other communities are lower than the average.

46. www.walsall.gov.uk Cancer Mortality 46 Source: Open Exeter, 2010-2012 (ICD10 codes C00-C99) and Office of national statistics census 2011 community areas estimates Caveat: All age cancer mortality crude rates with 95% confidence intervals. Brownhills Central, Rushall and Shelfield communities within Area 1 have cancer mortality rates statistically significantly higher than Walsall average (7.5 per 1,000).

47. www.walsall.gov.uk Respiratory Disease Mortality 47 Source: Open Exeter, 2010-2012 (ICD10 codes J00-J99) and Office of national statistics census 2011 community areas estimates Caveat: All age cancer mortality crude rates with 95% confidence intervals. Brownhills Central, Brownhills West and Rushall communities within AP1 have a statistically significantly higher rate of respiratory mortality compared with Walsall average (6.6 per 1,000).

48. www.walsall.gov.uk 5 Crime & Community Safety 48

49. www.walsall.gov.uk Key Issues Relatively very low levels of anti‐social behaviour, fire incidents and all types of recorded crime in the Area as a whole. 49

50. www.walsall.gov.uk Geography The Area Partnership is within the Aldridge and Brownhills Police Sector It is covered by the following 3 Police Neighbourhoods (which are coextensive with ward boundaries) Brownhills Pelsall Rushall-Shelfield There are three areas in Walsall that have been identified as priority areas for crime and community safety issues, based on an analysis of key datasets. These areas have been identified by a range of local partnership services as they experience a relatively high number of repeat incidents that create multiple demands. Whilst short and medium term plans and activity take place, a longer term partnership wide approach is seen as necessary to resolve key issues in these areas. 1.Walsall Town Centre 2.Bloxwich 3.Birchills

51. www.walsall.gov.uk Anti-Social Behaviour The map (right) shows hotspots of Anti- Social Behaviour (ASB) incidents within the Area Partnership. Data includes Police reported ASB offences 1 st January – 31 st December 2014, along with partnership data from the ASB Unit, Beechdale, Caldmore Accord, Clean and Green, Environmental Health, Fire Service, Trading Standards, Walsall Housing Group and Watmos. Aldridge has the lowest level of ASB incidents across the borough accounting for just under 10%. Within this Area Partnership there were 59.0 ASB incidents per 1,000 residents compared with 77.5 in Walsall overall. There most prevalent areas are Pelsall Lane in Rushall, High Street in Brownhills and Wolverhampton Road in Pelsall. Anti-Social Behaviour (ASB) incident hotspots, Jan - Dec 14 Source: Walsall Partnership Jan – Dec 14

52. www.walsall.gov.uk Crime Rates Crime across the borough has seen a slight increase of 7.6% comparing Jan13 – Dec13 against the period of Jan14 - Dec14. This was an increase of 1,205 victims of crime. Of the six AP’s, Brownhills has the second lowest overall Total Recorded Crime with 9.7% of all offenses in the borough committed here. There are over 17 less crimes committed per 1,000 residents than in Walsall overall (45.03 in Brownhills compared to 62.06 in Walsall). The chart above shows that rates for all types of crime are below the Walsall average with violent crime showing significantly below the borough average. Recorded crimes by type, per 1,000 residents (mid-2013) population, Jan 14 – Dec 14 Source: West Midlands Police, 2014

53. www.walsall.gov.uk The Top 3 issues identified in the local area in wave 36 Perception of problems: Respondents to the feeling the difference survey conducted by bmg research on behalf of West Midlands Police were asked to identify their top three issues in their locality. The graph on the left shows the top issues identified by respondents. Walsall residents hold perceptions that predominantly fall in line with the Force average and there has been no significant movements since Wave 35 in any of the key indicator measures. There is a clear divide by Constituency, with the most positive views held by residents in Aldridge Brownhills and Walsall South, and the least in Walsall North. Public confidence in the police is most likely to be increased if the local police are viewed to ‘deal with things that matter to communities’, ‘be relied on to be there when needed’, and ‘work with people in the community to improve neighbourhoods’.

54. www.walsall.gov.uk Annex A: Guidance notes, useful links & acknowledgements

55. www.walsall.gov.uk 55 Understanding Confidence Intervals (CI) Below is an explanation of charts that include 95% confidence intervals (CI) to help you understand how to interpret their meanings. The example chart shows Respiratory mortality per 1,000 population. The results relating to the AP for which this profile relates are coloured red. The dotted line running through the chart shows the average rate of respiratory mortality across the whole of Walsall. The Confidence Interval symbol I represents how sure we are in the actual result within a +/- margin of error at 95% CI. 1. Statistically significantly higher: If the overall CI -/+ range lies entirely above comparison average line then the result is seen as statistically significantly higher than the borough average. Example #1 North Walsall. 2. Statistically significantly lower If it lies entirely below the comparison average line then the result is seen as statistically significantly lower than the borough average. Example # 2 Chuckery. 3. Within normal range If the CI -/+ range crosses the average line at any point then the result is not seen as statistically significant but the actual result maybe still be higher or lower than the average. Example # 3 Moxley. NB in this example a lower rate is better, in some charts a higher rate is better. 1 1 2 2 3 3

56. www.walsall.gov.uk Walsall Intelligence: Data and intelligence portal for Walsall Partnership, including links to profiles, needs assessments and additional resources www.walsallintelligence.org.ukwww.walsallintelligence.org.uk 2011 Census: Information related to the release of the latest census results, including analysis and reports for Walsall and links to official ONS websites www.walsall.gov.uk/censuswww.walsall.gov.uk/census Neighbourhood Statistics: Office for National Statistics website providing a wealth of small‐area data on people, health, work, education, housing, crime and the environment. www.neighbourhood.statistics.gov.uk www.neighbourhood.statistics.gov.uk Nomis: detailed and up‐to‐date UK labour market and economic statistics from official sources www.nomisweb.co.ukwww.nomisweb.co.uk Useful Links

57. www.walsall.gov.uk Mapping used in this profile is reproduced from the Ordnance Survey mapping with the permission of Her Majesty’s Stationery Office. ©Crown Copyright. Unauthorised reproduction infringes Crown Copyright and may lead to prosecution or civil proceedings. Crown copyright and database rights (2015) Ordnance Survey 100019529 A‐Z Mapping is reproduced by permission of Geographers' A‐Z Map Co. Ltd. © Crown Copyright 2015. All rights reserved. Walsall Council licence number 100017302 Produced by : Walsall Intelligence Network (WIN) – Analytical / Performance Group Contact: WalsallIntelligence@walsall.gov.uk or call 01922 652509 March 2015 ACKNOWLEDGEMENTS These profiles have been compiled by core analysts from across the WALSALL INTELLIGENCE NETWORK (WIN): Liz Connolly (Strategic Regeneration, Walsall Council), Martin Ewin (Public Health – Walsall Council), Karen Marcroft (Children’s Quality Assurance and Performance – Walsall Council) Kevin Slater (Social Care Performance – Walsall Council), Richard Rawlinson (Business & Partnership Intelligence, Walsall Council), Contents are informed by input from analysts and service information specialists across WIN, including: Sarbjit Uppal, Ben Watkins, Angela Woodley