1. Area 6: Willenhall & Short Heath March2015 Version 1.2
Area Partnership Profile
Area 6: Willenhall & Short Heath March2015 Version 1.2

2. Profile Structure
Geography, Demographics, Deprivation & Social Segmentation
Economy & Employment
Education & Young People
Health & Wellbeing
Crime & Community Safety
Annex A: Guidance notes, useful links and acknowledgements (Includes help with interpreting charts that reference confidence intervals)

3. 1 Geography, Demographics, Deprivation & Social Segmentation

4. Key Issues
At present, a slightly less ‘dependent’ population structure, with a greater proportion of working age residents— but with the potential for a rise in the older, 65+ age group in the coming years
Limited ethnic diversity, with Asian (Indian) the largest minority group
Variable levels of life expectancy across the Area Partnership
Slightly above borough average levels of owner occupied housing
Deprivation levels slightly better than Walsall overall, but still with a third of residents experiencing extreme multiple deprivation in their neighbourhood
Above national average proportions of residents in less affluent social groups

5. Geography Covers 7.82 sq km (782 ha)
Wards and Community Areas
Covers 7.82 sq km (782 ha)
Makes up 7.5% of the area of Walsall borough
Population density of 51 people per hectare (double the borough average of 26)
The End
Source: Ordnance Survey; ONS, Mid-2013 Population Estimates

6.   Population Structure Total Population: 40,000
90+
5 - 9
0 - 4  
Total Population: 40,000
Similar age profile than borough overall
Slightly fewer ‘dependent’ residents – fewer children and elderly
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Source: ONS, Mid-2013 Population Estimates

7. Ethnicity Indian: 7.1% Mixed White/Black Caribbean: 2.0%
Lower proportion of minority ethnic residents than borough overall (23.1%)
Source: ONS, 2011 Census
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8. Female Life Expectancy
Average life expectancy (LE) for females in Walsall is 82.7 years
Female LE in Short Heath (85.9) is above average
Female LE in Willenhall South (74.9) is below average
The End
Source: PHMF , Life Expectancy Tool

9. Male Life Expectancy
Average life expectancy (LE) for males in Walsall is 77.8 years
Male LE in Short Heath (79.6) is above average
Male LE in Willenhall South (76.2) is below average
Source: PHMF , Life Expectancy Tool

10. Household Composition
16,318 households (with at least 1 usual resident)
Increase of 7.4% since 2001 (Walsall av. 6.0%)
Average household size: 2.4 (Walsall av. 2.5)
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Above average proportion of couple households
Source: ONS, Census 2011

11. Housing Tenure
Higher proportion of owner occupied properties with a mortgage
5.2% of households ‘overcrowded’* (Walsall av. 6.5%)
3.0% of households without central heating (Walsall av. 2.8%)
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Source: ONS, Census *ONS measure – based on (room) occupancy rating of -1 or less

12. Deprivation AP relatively more deprived than England.
Highest levels of deprivation around Willenhall town centre and New Invention.
Coppice Farm among least deprived quarter of n’hoods in England.
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Source: DCLG, Index of Multiple Deprivation, 2010

13. Deprivation
Residents in AP6 relatively more deprived than national average but less than borough average.
1 in 3 residents (12,800 people) experience levels of severe multiple deprivation (in the worst 20% in country).
 5% of residents live in least deprived n’hoods nationally (fewer than the 12% across Walsall overall).
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Source: DCLG, Index of Multiple Deprivation, 2010

14. Social Segmentation
18.4% of households in Area classified as group H – Aspiring Homemakers:
‘Younger households settling down in housing priced within their means’
Key Features
Younger households
Full-time employment
Private suburbs
Affordable housing costs
Starter salaries
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Note there is fairly diverse range of social groups found in Area 6
Source: Experian, Mosaic Public Sector 2014

15. 2 Economy and Employment

16. Key Issues Similar number of workplaces to borough average density.
Manufacturing and Construction sectors are particularly important locally.
Similar level of economically active adults than Walsall average.
Similar levels of out-of-work benefit dependency than borough, but above national average.
Levels of adult basic skills (literacy, numeracy and ICT) and qualifications similar to borough average, but below average number of residents with degree-level qualifications.

17. Businesses
96.5% of workplaces are private sector / 3.5% public sector.
The Area has a similar density of businesses per resident to the borough average but below national average.
1,055
workplaces*
Source: ONS, BRES 2014
*A workplace is a ‘local unit’: an individual site (for example a factory or shop) associated with an enterprise.

18. Industrial Sectors Above average for:
Manufacturing
(Walsall 11.0%)
Construction
(Walsall 11.8%)
Strategically important companies include:
AF Blakemore & Son Ltd (Wholesale & Retail)
Assa Abloy Ltd (Manufacturing)
Nightfreight (GB) Ltd (Transport)
Source: ONS, BRES 2014

19. Economic Activity % of working age residents (aged 16-64) who are:
Employed: %
Full time: 44.4%
Part time: 16.9%
Self-employed: 7.3%
Unemployed: 8.2%
Retired: 4.7%
Student (inc full time): 4.6%
Looking after home/family: 5.6%
Long term sick/disabled: 5.7%
Other: 2.5%
Economically Active: %
Economically Inactive : 23.2%
83.0%
70.8%
17.0%
29.2%
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Source: ONS, Census 2011

20. Unemployment and Benefits
Almost 1 in 7 adults (3,560) dependent on an out-of-work benefit.
Similar to borough level but higher than national level of claimants.
Largest group are those on employment support allowance/incapacity benefit: 1,790 people.
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Source: DWP, Working Age Client Group, May 2014

21. Jobseekers JSA claimant count Jan15: 891 claimants
JSA claimant rate: 3.5% of yr olds (Walsall 3.1%, England 1.9%)
Young claimants (18-24): 6.5% (Walsall 5.4%, England 2.9%)
Average (median) length of claims: 25.2 weeks (Walsall 22.5, England 19.5)
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Source: ONS, Jobseeker’s Allowance Claimant Count, Jan 2008 – Jan 2015

22. Basic Skills
Adult literacy, numeracy and ICT skills similar borough average.
1 in 2 adults have literacy skills at a good GCSE level or above.
3 in 5 adults have numeracy skills below GCSE level.
Entry Level
(and below)
Level 1
Level 2
(and above)
Literacy
Area 6
18.5%
32.2 %
49.3%
Walsall
19.0%
31.9%
49.1%
Numeracy
58.4%
25.2%
16.4%
58.0%
25.0%
17.0%
ICT*
35.3%
28.6%
36.1%
34.9%
28.1%
37.0%
· Entry Level: Pre-GCSE
· Level 1: Equivalent to GCSE grades C - G
· Level 2: Equivalent to GCSE grades A*- C
*Based on Multiple Choice test of ICT knowledge
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Source: BIS, Skills for Life Survey 2011

23. Qualifications
Adult qualifications are similar to the borough average.
1 in 4 working age residents (approx 6,250 residents) have no formal qualifications.
Lower proportion hold degree level qualifications than Walsall overall.
· None: No formal qualifications
· Level 1: 1-4 GCSEs or equivalent qualifications
· Level 2: 5 GCSEs or equivalent qualifications
· Level 3: 2 or more A-levels or equivalent qualifications
· Level 4+: Bachelors degree or equivalent, and higher qualifications
· A’ship: Apprenticeship
· Other: including foreign qualifications
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Source: ONS, Census 2011

24. 3 Education and Young People (Note: See Annex A for guidance on interpreting slides containing confidence intervals)

25. Key Issues
Educational attainment similar to the borough average—with recent improvement at Key Stage 4 (GCSE) but decline in performance at Key Stage 5 (AS/A‐level)
Child Health issues which include:
Infant mortality
Childhood obesity
Teenage Pregnancy

26. Perinatal / Infant Mortality
All areas within AP6 have higher rates of infant mortality from 2010 to 2014 in comparison to the Walsall average (7.6).
All areas within AP6 have lower perinatal mortality rates (babies who are still born or die within 7 days of birth) than the Walsall average (4.16).
Source for Peri and IM is CDOP (different from what was used last time)
Source: Child Death Overview Panel,

27. Low Birth Weight
Source: Walsall Healthcare NHS Trust, Care Plus
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All communities within Area 6 are below Walsall average with North Willenhall being statistically significantly lower than the Walsall (8.6%) average.

28. Childhood Obesity
Source: National Child Measurement Programme
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Across AP 6 the proportion of obesity in Reception (aged 4/5) children are higher than the Walsall average since 2011/12. In the older children (aged from 8 to 11) obesity levels are statistically significantly higher than the Walsall average.

29. Births to Teenage Mothers 13-17 years
Data source: Walsall Healthcare NHS Trust, Care Plus
New Invention and South Willenhall communities within Area 6 have higher percentage of births to teenager mothers than the Walsall average (1.5%).
The End

30. Emergency Admissions Unintentional / Deliberate Injuries in Children 0 to 4 Years
Source: Secondary Uses Service dataset and Public Health Outcome Framework
The End
All communities except New Invention in the area 6 have lower emergency admissions than the Walsall average (32.3).

31. 4 Health & Wellbeing (Note: See Annex A for guidance on interpreting slides containing confidence intervals)

32. Key Issues Adult Health issues which include:
Trauma related to falls and hip fractures aged 65 or over
Prevention & early detection of long term conditions (circulatory disease, cancer & CHD)
Alcohol admissions

33. Admissions to Hospital for Falls Aged 65 Years
Source: Secondary Uses Services (SUS) dataset 2011/12 – 2013/14 and Census 2011 population estimates for Walsall communities.
Caveat: Community estimations were derived by using SUS patient postcode sector and allocating postcode sectors to each community area with greatest number of postcode sectors.
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All communities within AP6 except Short Heath have an estimated higher rate of admissions to hospital for falls in people aged 65+ in Area 2 than Walsall average (33.9 per 1,000).

34. Residents with identified Carers
The charts show the number of service users who have an identified, informal carer per 1,000 clients resident within the Ward or Area. There are differences between areas of the borough which identifies where a need to support carers exists.

35. Hip Fracture Hospital Admissions
Source: Secondary Uses Services (SUS) dataset 2011/12 – 2013/14 and Census 2011 population estimates for Walsall communities.
Caveat: Community estimations were derived by using SUS patient postcode sector and allocating postcode sectors to each community area with greatest number of postcode sectors.
The End
All communities within AP6 except Short Heath have an estimated higher rate of admissions due to hip trauma in people aged 65 and over than Walsall average (22.7 per 1,000).

36. Dementia Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
The End
AP 6 communities have statistically significantly lower Dementia prevalence than the Walsall and national average (0.6%).

37. Diabetes Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
The End
Within AP6 South Willenhall community is higher prevalence than Walsall average (8.7%), however New invention is statistically significantly lower than Walsall average.

38. Mental Illness Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
The End
Within AP6 South Willenhall community is slightly higher prevalence than Walsall average (0.85%), however New invention is statistically significantly lower than Walsall average.

39. Depression Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
The End
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
Within AP6 South Willenhall community is higher prevalence than Walsall average (7.0%), however New invention is lower than Walsall average.

40. Learning Disabilities Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
The End
Within AP6 South Willenhall community is slightly higher prevalence than Walsall (0.47%)and national average (0.48%), however New invention is statistically significantly lower than Walsall and national average.

41. Coronary Heart Disease Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
The End
All community areas in AP6 have lower estimated prevalence of coronary heart disease than the Walsall (4.1%) and national average (3.3%).

42. Cancer Prevalence
Source: Quality and Outcomes Framework 2013/14 and Public Health Outcome Framework
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
New Invention community area within Area 6 has a statistically significantly higher estimated prevalence for cancer than Walsall (2.1%) and national average (1.91%).

43. % Health Check Uptake 40 to 74 Years
Source: Health Intelligence
Caveat: GP practice location used as estimate for corresponding community and area partnership prevalence rather than patient location.
The End
This indicator is based on Walsall GP aggregated data, there are several communities for which there will be no data.  Neighbouring communities should be used as a guide to the level of uptake in those empty communities.
Only 2 areas are represented, with New Invention at Walsall’s average and South Willenhall being significantly higher then the borough’s average.

44. Alcohol Admissions Rate
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Source: Secondary Uses Service (SUS) - NHS Midlands and Lancashire CSU
South Willenhall has a significantly higher rate than Walsall, but all other communities in the area are lower than the average.

45. Circulatory Disease Mortality
Source: Open Exeter, (ICD10 Codes I00 -I99) and Office of national statistics census 2011 community areas estimates
Caveat: All age cancer mortality crude rates with 95% confidence intervals.
All communities within AP6 have a lower rate of circulatory disease mortality compared with Walsall average (8.8 per 1,000) except Short Heath which statistically significantly higher than Walsall average.

46. 5 Crime & Community Safety

47. Key Issues
Similar levels of crime to Walsall overall, with slightly below average total recorded crime but higher rate of anti‐social behaviour incidents
Theft from shops and stalls, burglary other building and theft other are the most frequently recorded crime types, with the greatest concentration of crime in Willenhall town centre

48. Geography
The Area Partnership is within the North Walsall Police Sector
It is covered by the following 3 Police Neighbourhoods (which are coextensive with ward boundaries)
Short Heath
Willenhall North
Willenhall South
There are three areas in Walsall that have been identified as priority areas for crime and community safety issues, based on an analysis of key datasets. These areas have been identified by a range of local partnership services as they experience a relatively high number of repeat incidents that create multiple demands. Whilst short and medium term plans and activity take place, a longer term partnership wide approach is seen as necessary to resolve key issues in these areas.
Walsall Town Centre
Bloxwich
Birchills

49. Anti-Social Behaviour
Anti-Social Behaviour (ASB) incident hotspots, Jan - Dec 14
The map (right) shows hotspots of Anti-Social Behaviour (ASB) incidents within the Area Partnership. Data includes Police reported ASB offences 1st January – 31st December 2014, along with partnership data from the ASB Unit, Beechdale, Caldmore Accord, Clean and Green, Environmental Health, Fire Service, Trading Standards, Walsall Housing Group and Watmos.
Willenhall has the 3rd highest level of ASB incidents across the borough accounting for 14.5% of all incidents. Although it has the 4th highest rate of incidents with 76.5 ASB incidents per 1,000 residents. This is just below the Walsall average of 77.5.
There are a number of prevalent areas across the AP but the main areas are New Invention, Short Heath and Willenhall town centre.
Source: Walsall Partnership Jan – Dec 14

50. Crime Rates
Recorded crimes by type, per 1,000 residents (mid-2013) population, Jan 14 – Dec 14
Crime across the borough has seen a slight increase of 7.6% comparing Jan13 – Dec13 against the period of Jan14 - Dec14. This was an increase of 1,205 victims of crime.
Of the six AP’s, Willenhall has the 3rd highest Total Recorded Crime with 15.6% of all offenses in the borough committed here. There are almost 4 more crimes committed per 1,000 residents than in Walsall overall (65.90 in Willenhall compared to in Walsall). The chart above shows that rates for Domestic Burglary, Burglary of other buildings, Robbery and Criminal Damage are all above the borough average. This leaves Violent Crime, Assault with injury and vehicle Crime below the Walsall average.
Source: West Midlands Police, 2014

51. The Top 3 issues identified in the local area in wave 36
Perception of problems:
Respondents to the feeling the difference survey conducted by bmg research on behalf of West Midlands Police were asked to identify their top three issues in their locality. The graph on the left shows the top issues identified by respondents.
Walsall residents hold perceptions that predominantly fall in line with the Force average and there has been no significant movements since Wave 35 in any of the key indicator measures.
There is a clear divide by Constituency, with the most positive views held by residents in Aldridge Brownhills and Walsall South, and the least in Walsall North.
Public confidence in the police is most likely to be increased if the local police are viewed to ‘deal with things that matter to communities’, ‘be relied on to be there when needed’, and ‘work with people in the community to improve neighbourhoods’.

52. Annex A: Guidance notes, useful links & acknowledgements

53. Understanding Confidence Intervals (CI)1
Below is an explanation of charts that include 95% confidence intervals (CI) to help you understand how to interpret their meanings. 3
The example chart shows Respiratory mortality per 1,000 population. The results relating to the AP for which this profile relates are coloured red. 2
The dotted line running through the chart shows the average rate of respiratory mortality across the whole of Walsall.
The Confidence Interval symbol I represents how sure we are in the actual result within a +/- margin of error at 95% CI .
1. Statistically significantly higher:
If the overall CI -/+ range lies entirely above comparison average line then the result is seen as statistically significantly higher than the borough average. Example #1 North Walsall.
2. Statistically significantly lower
If it lies entirely below the comparison average line then the result is seen as statistically significantly lower than the borough average. Example # 2 Chuckery.
3. Within normal range
If the CI -/+ range crosses the average line at any point then the result is not seen as statistically significant but the actual result maybe still be higher or lower than the average. Example # 3 Moxley.
NB in this example a lower rate is better, in some charts a higher rate is better.

54. Useful Links
Walsall Intelligence: Data and intelligence portal for Walsall Partnership, including links to profiles, needs assessments and additional resources
2011 Census: Information related to the release of the latest census results, including analysis and reports for Walsall and links to official ONS websites
Neighbourhood Statistics: Office for National Statistics website providing a wealth of small‐area data on people, health, work, education, housing, crime and the environment.
Nomis: detailed and up‐to‐date UK labour market and economic statistics from official sources

55. Contact: WalsallIntelligence@walsall.gov.uk or call 01922 652509
Produced by : Walsall Intelligence Network (WIN) – Analytical / Performance Group
Contact: or call
March 2015
ACKNOWLEDGEMENTS
These profiles have been compiled by core analysts from across the WALSALL INTELLIGENCE NETWORK (WIN):
Liz Connolly (Strategic Regeneration, Walsall Council), Martin Ewin (Public Health – Walsall Council), Karen Marcroft (Children’s Quality Assurance and Performance – Walsall Council) Kevin Slater (Social Care Performance – Walsall Council), Richard Rawlinson (Business & Partnership Intelligence, Walsall Council),
Contents are informed by input from analysts and service information specialists across WIN, including:
Sarbjit Uppal, Ben Watkins, Angela Woodley
Mapping used in this profile is reproduced from the Ordnance Survey mapping with the permission of Her Majesty’s Stationery Office. ©Crown Copyright. Unauthorised reproduction infringes Crown Copyright and may lead to prosecution or civil proceedings. Crown copyright and database rights (2015) Ordnance Survey A‐Z Mapping is reproduced by permission of Geographers' A‐Z Map Co. Ltd. © Crown Copyright All rights reserved. Walsall Council licence number