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Chapter 4: The Fulfillment Process
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Outline A Basic Fulfillment Process
Role of Enterprise Systems in the Fulfillment Process Exercise Using Simulated SAP Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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A basic fulfillment process
Definition Order to cash Quote to cash Inquiry to cash All the steps needed to fill a customer order Key concepts and assumptions Conceptual Framework Physical flow Data and Document Flow Information Flow Financial Impact Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Key Concepts and Assumptions
Sell-from-stock High volume, low cost products Little choice for buyer Example: iPod Configure-to-order Low volume, high cost products Base model + options Example: computer (Dell, Mac) SSB uses sell from stock Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Physical Flow What is the trigger? What are the steps?
What is the purpose of each step? Who is involved in each step? How is communication and coordination accomplished Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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A Basic Fulfillment Process
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Document Flow Customer Inquiry Quotation Customer Purchase Order
Sales Order Picking Document Packing Document Customer Invoice Customer Payment Key questions regarding documents What is the purpose? What are the key data? General: Who, when, what, where Process / step specific: varies How does data change across the process? Who is responsible for the data? Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Customer Inquiry Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Quotation Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Customer Purchase Order
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Sales Order Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Picking Document Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Packing List Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Customer Invoice Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Information Flow Instance-Level Information Process-Level Information
Status of a customer inquiry / order Has the order been acted on? Which step of the process is it in? Have goods been shipped? When? Where are the goods? If not, when can we expect shipment? If shipped, has an invoice been sent? Has payment been received? Process-Level Information How well is the process doing? How much time does it take on average? Per material? Per customer? Which customers are prompt in payment? Who habitually pay late? What do we sell most? Which customer(s)? Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Financial Impact of the Fulfillment Process
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Financial Impact Impact on balance sheet and income statement accounts
Example: Customer orders $500 in materials. Process step B/S I/S Customer inquiry Quotation Customer PO Picking Packing Shipment Customer Invoice Customer Payment Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Role of Enterprise Systems in the Fulfillment Process
Execute the Process Create Quotation Create Sales Order Prepare Shipment Send Shipment Create and send Invoice Receive and process payment Capture and Store Process Data Monitor the Process Instance-Level Information Flow Process-Level Information Flow Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Enterprise System in Fulfillment
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Customer Order (not in the book)
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Delivery Due List Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Picking document (Not in book)
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Billing Due List Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Process monitoring (Information flow)
Instance level – status information Status of a customer order (order history) Process level – aggregate information How is the process doing? Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Order history – Completed Order
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Order history– Payment Pending
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Process Level Information
Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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Exercise Using Simulated SAP
The exercises will take you through the following steps that have been discussed in this chapter: receive customer inquiry create quotation receive a customer purchase order create a sales order prepare the shipment (pick and pack) send the shipment (post goods issue) create a customer invoice receive a customer payment Magal and Word | Essentials of Business Processes and Information Systems | © 2009
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