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Copyright Symmetrix, LLC 2005. All rights reserved Cause-Related Marketing Sean ONeill Principal Symmetrix Public Relations & Communications Strategies.

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Presentation on theme: "Copyright Symmetrix, LLC 2005. All rights reserved Cause-Related Marketing Sean ONeill Principal Symmetrix Public Relations & Communications Strategies."— Presentation transcript:

1 Copyright Symmetrix, LLC All rights reserved Cause-Related Marketing Sean ONeill Principal Symmetrix Public Relations & Communications Strategies

2 Copyright Symmetrix, LLC All rights reserved What We Plan to Cover Align business and community values Define the right alliance Design the right program Maximize resources Replicate success

3 Copyright Symmetrix, LLC All rights reserved Align Business and Community Values Start at home Involve employees Analyze stakeholders Give back to the community

4 Copyright Symmetrix, LLC All rights reserved Align Business and Community Values Fairfax County Diverse Population Well-educated Geography

5 Copyright Symmetrix, LLC All rights reserved Define the Right Alliance Qualify local bona fide worthy causes Get involved Understand their issues Look for opportunities

6 Copyright Symmetrix, LLC All rights reserved Design the Right Program Start small Manage expectations Identify partners Share the credit Build-in evaluation

7 Copyright Symmetrix, LLC All rights reserved Maximize Resources Develop a plan Identify free resources Use local celebrities, elected officials Define benefits for co-sponsorships & Media Sponsorships Motivate Volunteers

8 Copyright Symmetrix, LLC All rights reserved Maximize Resources Event Management Package and publicize cooperative efforts Measure results Learn from experience

9 Copyright Symmetrix, LLC All rights reserved Replicate Success Micro Level Re-prints Plaques Event specialty items Macro level Annual event Proclamations Maintain ongoing media contacts

10 Copyright Symmetrix, LLC All rights reserved The Bottom Line "Doing well by doing good" is good business.

11 Copyright Symmetrix, LLC All rights reserved Questions? Sean ONeill Symmetrix Public Relations & Communications Strategies


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