1. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage Y Activity 4 … Activity 6 Activity X Activity 3 Activity 2 Activity 1 The transition towards Sustainable Business Practice will involve the various activity streams of a company (such as Management, Operations, HR) working through defined stages of achievement.

2. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage Y Activity 4 … Activity 6 Activity X Activity 3 Activity 2 Activity 1 For each of the activities this will produce a series of elements required to develop the outcomes required to satisfy the particular stage... forming an operational matrix of elements. Sustainable Business Practice Database

3. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage 4 Human Resource Development & Corporate Culture Marketing & Communications Activity 6 Partnerships & Stakeholder Engagement Design & Process Innovation Operations & Facilities Governance & Management Take for example a company with Six Activity Streams over Four Stages...

4. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage 4 Human Resource Development & Corporate Culture Marketing & Communications Activity 6 Partnerships & Stakeholder Engagement Design & Process Innovation Operations & Facilities Governance & Management Sustainable Organisation Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice A Sustainability Strategy will provide a structure to progress over the defined stages and goals.

5. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage 4 Human Resource Development & Corporate Culture Marketing & Communications Activity 6 Partnerships & Stakeholder Engagement Operations & Facilities Design & Process Innovation Governance & Management Sustainable Organisation Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice The Sustainability Strategy becomes the center piece of the organisations transition towards sustainable business practice.

6. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage 4 Human Resource Development & Corporate Culture Marketing & Communications Activity 6 Partnerships & Stakeholder Engagement Operations & Facilities Design & Process Innovation Governance & Management Sustainable Organisation Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice Focusing on the elements at each stage of the transition across the activities…

7. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 1 Stage 3 Stage 2 Stage 4 Human Resource Development & Corporate Culture Marketing & Communications Activity 6 Partnerships & Stakeholder Engagement Operations & Facilities Design & Process Innovation Governance & Management Sustainable Organisation Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice The aim is for the activities to converge towards the goal of becoming a sustainable organisation…

8. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 4 Stage 3 Stage 2 Stage 1 Human Resource Development & Corporate Culture Operations & Facilities Partnerships & Stakeholder Engagement Marketing & Communications Sustainable Organisation Design & Process Innovation Governance & Management Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice And to align each of the activity streams to achieve this goal… Sustainable Business Practice Database

9. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 4 Stage 3 Stage 2 Stage 1 Human Resource Development & Corporate Culture Operations & Facilities Partnerships & Stakeholder Engagement Marketing & Communications Sustainable Organisation Design & Process Innovation Governance & Management Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice However as the various activity streams are all interconnected… Strategy Helix

10. Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation (Sustainability Helix) Stage 4 Stage 3 Stage 2 Stage 1 Human Resource Development & Corporate Culture Operations & Facilities Partnerships & Stakeholder Engagement Marketing & Communications Sustainable Organisation Design & Process Innovation Governance & Management Sustainability Strategy Ongoing review of strategic position - continuous improvement and best practice The Sustainability Strategy needs to capture the multiple benefits across the activity streams through their interactions… Strategy Helix