1. The Media Evolution Scott Kinney Outreach & Professional Development

2. …watch closely Directions:

3. …what did we learn?

4. …now for the quiz Information obtained from the Pew Internet & American Life Project, eSchool News Online, MSNBC & WikiPedia.

5. How can we support these trends?

6. Students and Media Young people (8-18) today, spend an average of 6 ½ hours a day with media –4 hours a day watching TV 2 ¼ hours with parents –1 ¾ listening to music 1 ½ doing physical activity –Over an hour on the computer Under an hour doing homework They are exposed to the equivalent of 8 ½ hours of media a day Source: A Kaiser Family Foundation Study. March 2005

7. Top Five Gifts for Teenagers Portable Game Device Cell Phone Computer Video Game Console MP3 Player Source: Starkman, Neal (2007).Leave Me Alone.... T.H.E. Journal. 33-38.

8. As They Get Older What’s “in” on Campus Spring 2005 1.Drinking beer 2.Drinking other alcohol Spring 2006 1.Drinking beeriPods 2.Drinking beer tied with Facebook.com 3.Drinking other alcohol 4.Text messaging Source: USA Today. June 8, 2006

9. Name Melanie In Her Free Time… …loves to travel My Notes Melanie is bright and energetic. However, she is new to our country and struggles at times with English. Meet Melanie

10. Photograph: Shark. Discovery Communications, Inc.. 2005. unitedstreaming. 25 February 2006

11. Meet Melanie Video: La guía máxima: Tiburones. Discovery Channel School. 2001. unitedstreaming. 25 February 2006

12. …but not just what we think What do we know about integrating media?

13. Virginia Evaluation 2002 This independent evaluation examined third and eighth grades students in two areas of study -- science and social studies. Improvement among experimental group students who received instruction aided by unitedstreaming showed a 12.6% average increase in achievement over control group students. Los Angeles Evaluation 2004 This evaluation, conducted in the Los Angeles Unified School District, examined mathematics performance among 6th and 8th grade students. Students who received instruction aided by unitedstreaming showed a 3% to 5% average increase in achievement in math scores over the control group. Scientifically Proven

14. Now, we are evolving from simply watching media

15. Name Kayla Age 3 1/2 About Kayla Kayla is three and is no longer satisfied with simply watching Elmo and Dora. Instead, she wants to interact with them, answer questions and guide them in their journey. Meet My Little Girl

16. …the next step create!

17. Name Uriel Favorite Subject Science My Notes Uriel is creative and extremely intelligent. However, Uriel just doesn’t care to write all of the time. He wants to express himself in a variety of ways. Telling Their Story

18. What is the value of students telling their story? Source: Pink, D (2006). A whole new mind: Why right-brainers will rule the future. New York, NY: Penguin Group.

19. …and this is much easier than it used to be.

20. …another student example

21. …another tool

22. …and another student example

23. …at the high school level.

24. What are the skills these students must have to produce these products?

25. A research-based synthesis consisting of 30 years of educational research indicates: participation in social practice is a fundamental form of learning learning is increased by a diversity of cultural experience and community participation Brown, Ann L, Cocking, Rodney R & Bransford, John D. How People Learn: Brain, Mind, Experience, and School. Washington: National Academies Press, 2000. How People Learn

26. Social Practice In Action a 2 +b 2 =c 2 H2O2H2O2 Pythagorean theorem Vincent van Gogh Gordon MeadeHydrogen Peroxide

27. Source: http://www.sfett.com/html_movie/Ican/4.html

28. Howard Martin Austin ISD, TX

29. While many schools restrict access to blogs, WIKI’s etc… …others embrace it. Room 208

30. …and this is not an isolated example.

31. Social Networking Tools 96% percent of U.S. students ages 9 to 17 who have internet access use social-networking technology to connect with their peers (chatting, text-messaging, blogging, or visiting online communities such as Facebook, MySpace, and Webkinz) –One of the most common topics of discussion…education –Nearly 60 percent of students report discussing education-related topics Source: National School Boards Association, (2007).CREATING & CONNECTING//Research and Guidelines on Online Social — and Educational — Networking. 12.

32. …and who is leading this new wave of collaborative communication technologies? …of course, our students.

33. …but who is right behind them? …not the hospitality industry …or the automotive industry …not even the tobacco industry …it’s you!

34. …but this doesn’t apply to the real world… …or does it?

35. A typical day…

36. A Typical Day

37. So, how do I get connected?

39. Contact Information Scott Kinney –VP, Outreach & Professional Development –Email: scott_kinney@discovery.com Websites –discoveryeducation.com –community.discoveryeducation.com –discoveryedspeakersbureau.com

40. The Media Evolution Scott Kinney Outreach & Professional Development