1. Optim ™ © 2008 IBM Corporation ® Enterprise Data Management Featuring IBM ® Optim™ Unlocking the Business Value of Information for Competitive Advantage Bryan Vogus bvogus@us.ibm.com (818) 551-0366 June 3, 2015

2. Optim © 2008 IBM Corporation ® What is EDM?  A concept referring to the ability of an organization to precisely define, easily integrate and effectively retrieve data for both internal applications and external communications  EDM as an essential business requirement has emerged as a priority for many organizations.  The goal and objective is confidence and trust in data as the glue that hold business strategy together 52% of users don’t have confidence in their information 42% of managers use wrong information at least once a week 59% of managers miss information they should have used AIIM Survey, 2007

3. Optim © 2008 IBM Corporation ® Enterprise Data Management (EDM) Four Areas of Impact within Your Organization  Business Value  Information Governance  Simplification of Infrastructure  Business Continuity

4. Optim © 2008 IBM Corporation ® 1 EDM Solution Requirements – The Four Pillars Enterprise Architecture Complete Business Object Extract, Store & Restore Universal Access 234

5. Optim © 2008 IBM Corporation ® 1 Archive Production Environments OEM/ISV Custom Amdocs SAP JDEdwards PeopleSoft Oracle Siebel Subset & Mask Non Production Environments OEM/ISV Custom Amdocs SAP JDEdwards PeopleSoft Oracle Siebel NAS SAN ATA CAS Optical Tape Windows XP/2000 Solaris HP/UX Linux AIX OS/390 Z/OS i-Series OracleSQL ServerSybaseInformixDB2 LUWXMLIMSVSAMAdabasDB2 z/OSTeradata Optim ™ Data Growth, Data Privacy, Test Data Management, Application Upgrades, Application Retirement Enterprise Architecture Single, scalable, Enterprise Data Management Solution

6. Optim © 2008 IBM Corporation ® Complete Business Object  Represents application data record – payment, invoice, customer –Referentially-intact subset of data across related tables and applications; includes metadata  Provides “historical reference snapshot” of business activity  Federated extract support across enterprise data stores 2

7. Optim © 2008 IBM Corporation ® Extract, Store and Restore  Extract: Identify and extract business objects across multiple related applications, databases and platforms  Store: Store immutable business objects independent of infrastructure – any hardware device or platform  Restore: Migrate or restore business objects seamlessly from any database, application or version to any other database, application or version. Choose precisely which items to restore – a single transaction record, a year ’ s worth of data, or any other range or parameter you specify. 3

8. Optim © 2008 IBM Corporation ® 3 Extract, Store and Restore Federated Extract EBiz Financials / Oracle Siebel / Oracle Custom Inventory Management / DB2 Complete Business Object Captures End to End Business Process

9. Optim © 2008 IBM Corporation ® 3 Extract, Store and Restore Store in Any Environment Non DBMS Retention Platform ATA File Server EMC Centera IBM RS550 HDS Offline Retention Platform CD Tape Optical Archive Restore Production Database Current Data 1-2 years Active Historical 3-4 years Archive Reporting Database Online Archive 5-6 years Offline Archive 7+ years Compressed Archives Archive Definitions

10. Optim © 2008 IBM Corporation ® Optim Legacy Application Data 3 Extract, Store and Restore Restore to Any Environment Legacy HRIS on DB2/z Archive Archives Reporting Data Historical Data Reference Data ERP HCM App on DB2 LUW Reload Replacement Application Data Universal Access to Data ODBC / JDBC XML Report Writer

11. Optim © 2008 IBM Corporation ® Optim 4 Universal Access  Native application access –Familiar screens and processes  Application independent access –Industry standard methods: SQL, ODBC/JDBC, XML –Portals –Report writers: Crystal Reports, Cognos, Business Objects, Discoverer, Actuate –Desktop formats: Excel, CSV, MS Access –Database formats Access Any Record, Anytime, Anywhere! Additional Options ODBC / JDBC XML SQL Excel Access ERP Applications

12. Optim © 2008 IBM Corporation ® EDM Solves Enterprise Challenges  Data Growth  Upgrades & Migrations  Application Retirement  Test Data Management  Data Privacy  Retention & Discovery

13. Optim © 2008 IBM Corporation ® Optim ™ Enterprise Opportunity Solution Focus Planned 2008 Introduction SAP Amdocs Siebel Enterprise 1 Enterprise eBusiness Custom – Informix Custom- Sybase Custom – SQL SVR Custom - Oracle Custom - UDB Custom Z-DB2 Test Data Management Retention & Discovery Data PrivacyApplication Retirement Upgrades & Migrations Data Growth Heterogeneous Environments Product Focus

14. Optim © 2008 IBM Corporation ® Key customer needs for an Optim solution IssuePainOptim Solution Data Growth 40% per yearData Growth Data Privacy Fines Data Privacy Compliance Failed AuditData Privacy Business Continuity Unexpected DowntimeData Growth Accelerating Demand 50% Performance hitsData Growth High CostSurprise Hardware PurchasesData Growth Project ImplementationMissed DeadlinesTest Data Mgmt

15. Optim © 2008 IBM Corporation ® Compliance: My old way vs. Archive Architecture My old way Archive Architecture Tier-1 $$$ Tier-2 $$ Tier-3 $ Storage Production Archive Value Props 1.Compliance 2.EDM 3.ILM 4.Performance 5.Savings 6.… Data Warehouse Y07,06,05,04,03,02,01 Extract Y02 Y06Y07 Y05Y06 Y07 Y05 Restored Appl/Data Y01 Restored Appl/Data Y02 Y06 Y.. Y05 Y01 Data Growth Not system of record Data Privacy Business / Technology Risk Delete on expiration No policy No way

16. Optim © 2008 IBM Corporation ® “ We can easily comply with data privacy regulations without incurring additional costs… RCI Banque Optim™ Delivers Business Value “ Optim has already yielded the returns we were looking for, and we have just touched the tip of the iceberg… Discovery – Saving up to $720k/year in storage deferrals “ The bottom line is that Optim's archiving capabilities will help us exceed our SLAs… Chiquita “ Our backup times are 20% faster… MidAmerican Energy “ It has been a very positive experience working with [IBM] to maximize our performance and lower our TCO… AEP Archived 1 billion rows of data

17. Optim © 2008 IBM Corporation ®