1. Derk Haank Chairman The Elsevier Strategy Bielefeld 6 February 2002

2. “Old Economy” Journal model fine Paper delivery inefficient Few payers Inter library loan Document Delivery Photocopying Visibility & access issues

3. “New Economy” Electronic Publishing High fixed / infrastructure costs Low marginal distribution costs Linking & searching capabilities

4. Number of Journals

6. The Elsevier Strategy Migration a.s.a.p. Introduce new features & content Correct historical problems Create new business model

7. Goal: Every end-user to have unlimited, 24 hour a day access to enhance role literature in research process

8. ScienceDirect 1.8 mln articles

9. ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes

10. ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem.Etc. Bio Med

11. ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Bio Med etc.

12. Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.etc. 4 mln backfiles (live!) Bio Med Chem.

13. Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Academicworkbench- draft- preprint etc. Bio Med

14. Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Academicworkbench- draft- preprint Bio Med etc. Endeavor Library Management systems OPAC Local Archives

15. Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Academicworkbench- draft- preprint Bio Med etc. Endeavor Library Management systems OPAC Local Archives

16. 2001 – TRACKING STUDY LIBRARIANS Source: Kane, Parsons & ScienceDirect (1= Not at all Satisfied, 10 = Extremely Satisfied) RESULTS 6 7 8 9 Value for Price Ease of Use Content Integration Full-Text Power-full Search Easy Browsing Customer Support Depth of Content Purchase Options Linking Features Personalisation Overall SD

17. The Business Model Migrate current customers by improving value proposition –more content –additional functionality Long term agreements/partnerships Differential pricing

18. THE MARKET: teaching research large library small existing customers

19. VALUE PROPOSITION Paper Now2005 P  1.1 P  1.25 VU2V.U.6V. 8U.

20. PRIME FOCUS SCIENCEDIRECT 2002 - 4 ARTICLES ON SD 000’ Chemistry Organic Onorganic Chemical Engineering Phys. & Anal. Chem. Mathematics Economics Psychology Social Science Physics & Astronomy Pharmacology Immunology Bio-Chemistry, Genetics,.. Engineering & Technology Neuroscience Earth & Planetary Medicine Materials Decision Science Computer Science Energy & Power Agricultural Academic Press

21. FUNDS SHOULD BECOME AVAILABLE Source: Bowker, Outsell 96-98% 2-4% 55% 34% 11% Operating Expenses Content Labour Non- Library Total CostLibrary 100% No storage & handling No cataloguing / claiming No lending (policy?) No binding No routing ….. UNIVERSITY COSTS

22. ELSEVIER 6000 people committed to Scientist & Librarian