1. Data Consultancy Practice Amit Vakil Director, Data Consultancy Practice Dun & Bradstreet

2. Agenda About Dun & Bradstreet Strategic Business Units Fact Sheet Advantage D&B Need for Consultancy Service Offerings Engagement Models Need Identification & Discussion

3. About Dun & Bradstreet World’s leading provider of business information; Established in 1841; Listed on NYSE; Presence in over 200 countries; Revenue of US$ 1.6 bn. and market capitalization of US$ 5.6 bn.; D&B owns and maintains the world’s largest and most comprehensive commercial database of 135 million business entities; Languages/ Dialects covered: 82; Currencies covered: 181; Updated 1.5 million times every day.  Our heritage, database, research capability and technology makes us the world’s most reliable business solution provider

4. Strategic Business Units D&B’s Risk Management Solutions help businesses to make more confident decisions and mitigate risk Risk Management Solutions D&B’s FES provides a comprehensive range of education and training programs to help corporates enhance their professional expertise. It works through five program formats which are Open House Programs, In-House Programs (Customized Training),Forums / Events, Certificate / Diploma Programs, Financial Publications Financial Education Solutions D&B’s Economic Analysis Group helps clients gain insights into industries, markets and economies globally. The three broad segments under which EAG provides its solutions are Corporate Publications, Economy updates, Industry Research Service Economic Analysis Group Data Consultancy Practice D&B's Data Consultancy Practice works closely with organizations to identify and help build Knowledge based Data Management and operational capabilities to enhance customer value and unlock the true potential of data. Credit Bureau Solutions D&B’s Credit Bureau Solutions provides Integrated Credit Bureau Solutions which enables members to collect, process and maintain commercial and consumer credit data Sales & Marketing Solutions D&B’s Sales & Marketing Solutions help customers in their Direct and Below the Line (BTL) marketing initiatives Research Advisory Services D&B's Research and Advisory Services provide customized research solutions and consulting to its clients

5. Fact Sheet –A corporation fails every 3 minutes –A new business is formed every 5 minutes –A company name change occurs every 15 minutes –A directorship changes every 32 seconds –A share ownership change happens every 6 minutes –A company changes control every 15 minutes –A new set of accounts are keyed every 36 seconds In effect, a D&B database record is updated every 3.9 seconds THE DATA CONSULTANCY PRACTICE IS POSITIONED TO GUIDE BUSINESSES ESTABLISH A STRONG DATA & DECISION SUPPORT FRAMEWORK

6. With more then 165 years in the information collection and dissemination space, D&B is uniquely positioned to help businesses derive profitable decisions Decisions Central Repository Quality Information Multiple Data Sources Advantage D&B

7. Need for Consultancy Assess your data management dynamics by addressing the following key questions: How do I ensure data quality? What is the most effective sourcing strategy? How best to categorize & tag the captured data variables? Who is my target group? What is my risk exposure? Can I maximize ROI and mitigate risk? Is there an opportunity to cross-sell/ up-sell? Are there any clones of my customers? What do my profitable customers have in common? Which campaigns have worked for me? Is my data management robust enough? Can I conduct predictive analysis on the basis of trends and patterns? POOR DATA MANAGEMENT costs the world’s largest economy $600 billion every year. Can you afford the risk.... DATA CONSULTANCY helps businesses decide intelligently on the basis of facts gleaned from their database resulting in better management and ROI

8. Service Offerings Data Consultancy Practice (DCP) Data Management Knowledge Management Operations & Fulfillment

9. Data Management Data Design Data Enhancement Data Sourcing / Data Integration Data Rationalization, Cleansing & Segmentation Data Decay / Quality Management As part of Design, DCP can devise a blueprint for a proposed solution architecture

10. Data Management Data Design Data Enhancement Data Sourcing / Data Integration Data Rationalization, Cleansing & Segmentation Data Decay / Quality Management As part of this activity, enhancements will take place by Validating your database against our third party knowledge bases Create surrogates and check, update and append information

11. Data Management Data Design Data Enhancement Data Sourcing / Data Integration Data Rationalization, Cleansing & Segmentation Data Decay / Quality Management The process of data integration cross-matches and assimilates multiple, heterogeneous data sets from different sources to provide a new consolidated data set.

12. Data Management Data Design Data Enhancement Data Sourcing / Data Integration Data Rationalization, Cleansing & Segmentation Data Decay / Quality Management Through de-duplication, data scrub, or sorting and flagging records by management code to provide a reporting base for your marketing activities, DCP can help you extract maximum advantage from your database. Harness the collective power of market demographics, customer segmentation and behavioral data to increase marketing effectiveness

13. Data Management Data Design Data Enhancement Data Sourcing / Data Integration Data Rationalization, Cleansing & Segmentation Data Decay / Quality Management The output of DCP’s fine-tuned, rigorous and globally renowned quality process is actionable, insightful & timely business information

14. Knowledge Management Business Intelligence Business Information System Data Analysis / Data Mining Customer Analytics Campaign Analytics Enhances and enriches the data Facilitates data mining with the correct relevant data Gives a enhanced analysis of the available information which in turn leads to better decision making

15. Knowledge Management Business Intelligence Business Information System Data Analysis / Data Mining Customer Analytics Campaign Analytics Mining helps asserting needs Identifies trends and patterns Demographic and psychographic analysis Transforms business data into actionable information Enables you to take proactive knowledge driven decisions Analyzes campaign effectiveness

16. Knowledge Management Business Intelligence Business Information System Data Analysis / Data Mining Customer Analytics Campaign Analytics Our in-house domain expertise can help you with : Predictive Evaluation Churn Analysis Scoring Models Statistical Modeling

17. Operations & Fulfillment Upload Data Data Repository De-duplication Naming Conventions Quality Check Enhancement Enrichment Raw / Prospect Data Marketing Campaigns Knowledge Management Mailer Return Sourcing new databases Mail Return Resolution Data Updates Upload Responses & Feedback Mail Return Validation External Updates Contact / Executive Movements External Updates Contact / Executive Movements Extract Data

18. Engagement Models CONSULT BUILD OPERATE TRANSFER UNDER THIS ACTIVITY ADVISORY SUPPORT WILL BE PROVIDED IDENTIFICATION AND EVALUATION WILL BE THE PRIMARY ACTIVITIES THE SOLUTION ARCHITECTURE WILL BE DEVELOPED IN THIS PHASE IF THE CUSTOMER DESIRES, IMPLEMENTATION OF THE SOLUTION WILL BE UNDERTAKEN. TWO OPTIONS WILL BE AVAILABLE: INTERNAL TEAM OF THE CUSTOMER EXTERNAL VENDOR (D&B S&MS BEING THE PREFERRED VENDOR) IF THE CUSTOMER DESIRES, IN CASE OF AN EXTERNAL VENDOR, THE ESTABLISHED SYSTEM AND PROCESSES WILL BE MIGRATED TO HIS LOCATION TRAIN THE CUSTOMER WILL BE TRAINED IN USING THE ANALYSED DATA FOR DECISION MAKING.

19. Need Identification & Discussion Information OverloadData PiledMail returns Need a Process Data ManagementFind a Solution Retention

20. Thank You The Information contained herein is the intellectual property of Dun & Bradstreet Information Services India Private Limited. The features/functionalities of the product listed here may be modified from time-to-time at the discretion of Dun & Bradstreet Information Services India Private Limited. No part of this document may be reproduced, copied, distributed or made available in any form whatsoever for any purpose without the express permission of Dun & Bradstreet Information Services India Private Limited