1. Click to add text State of Michigan Web 2.0 Standards Update CMA User Group Meeting April 15, 2009 Michelle Stiffler eMichigan Web Development

2. State of Michigan Department of Information Technology 2 From Vision to Action 2 Current SOM social media sites  Facebook, YouTube, Twitter, MySpace, LinkedIn, etc.,  Used to post events, jobs, news, videos, podcasts  Post non-SOM articles  Promote a “Cause” (example: CTF)  Citizen input and stories

3. State of Michigan Department of Information Technology 3 From Vision to Action 3 Why do we need standards?  Users need to know they are viewing an “official” SOM page  Consistency, extending Michigan.gov brand  Maintain professional appearance on the Web  Protect image of state employees  Reduce occurrence of offensive comments, images, or advertising  Ensure only SOM content is posted to SOM pages  Include contact information and links back to Michigan.gov sites

4. State of Michigan Department of Information Technology 4 From Vision to Action 4 Examples of need for standards  Profile image attire not professional  Link to profile image of employee in bikini  Groups using MDOT in name, not official pages  Member photo shows MSU student chugging beer  Advertising in context (not Facebook ad)  Inappropriate comments by employees  Linking to LSJ.com (gasp!)  Overuse of tinyurl.com

5. State of Michigan Department of Information Technology 5 From Vision to Action 5 Standard image for Facebook  Currently in development, but not a major enhancement  Profile image is 200 px wide  Cause page image is 240 px wide  A simple Michigan.gov branding will be applied to profile images  Example of possible standard image:

6. State of Michigan Department of Information Technology 6 From Vision to Action 6 Sample “branded” image

7. State of Michigan Department of Information Technology 7 From Vision to Action 7 Where we are now  Working with MDIT OES to integrate Web 2.0 into the AUP  Close to approving standard Michigan.gov branding for profile images  Preparing social media “Best Practices” to be included in the State of Michigan Look and Feel Standards for e-Government Applications document

8. State of Michigan Department of Information Technology 8 From Vision to Action 8 Questions?  Send comments or suggestions to Michelle Stiffler, stifflmr@michigan.govstifflmr@michigan.gov