1. Marija Nemčić Welcome to Digital Croatia! 14-15 October 2010, Sarajevo

2. Marija Nemčić October 5 th 2010 Croatia is 14 th country in Europe with digital TV broadcasting

3. Marija Nemčić Strategy of transfer from analogue to digital TV broadcasting July 31 st 2008 –Model of regional switch-over –Strategy Action Plan –Strong promotional campaign –Financial support of Croatian Government

4. Marija Nemčić Step Nr. 1: Changing Rules and Acts on Electronic Communication Step Nr. 2: 9 regions

5. Marija Nemčić Promotional Campaign –TV spot –Web pages Government e-Croatia

6. Marija Nemčić Voucher of €10 to each subscriber −€12 million

7. Marija Nemčić What did Croatian viewers get? –instead of 4 channels → 14 channels MUX A - 4 HRT channels MUX B - 4 commercial channels (2 RTL, 2 NOVA TV) MUX C - HDTV MUX D - 5 local and regional channels

8. Marija Nemčić Open Questions ??? Digitalisation = new philosophy Financial crisis Restructuring, reorganisation = time, money

9. Marija Nemčić New Channels = New Investments −still not known how it will be finance −commercial broadcasters attacking HRT financial revenues −new Act on HRT, end 2010

10. Marija Nemčić Digital production – investment till end of 2012 Digitalisation of Archives

11. Marija Nemčić Equal right to information Equal right to services Equal quality of programmes for all inhabitants in Europe Welcome to Digital Europe!