1. Globalisation of product energy efficiency requirements Thomas Geruschkat Sony Environment, Occupational Health & Safety Affairs Europe (ESAE) Feb 19th, 2014 A Sony perspective

2.  Mobile  Game  Imaging  Medical  Television Headcount (Consolidated) 146,300 (as of March 31, 2013) Consolidated Sales and Operating revenue (2012) 6,800,900 million yen (~ 63 bn euro) Copyright 2014 Sony Corporation14.02.19 2 Sony Corporation

3. Product energy efficiency regulations affecting Sony January, 2014 In effect In progress Copyright 2014 Sony Corporation14.02.19 3

4. General remarks  Large number of different national standards/requirements  Large mix of policies, institutions, markets, product categories  Different regions tend to favor own regulations  Small deviations of requirements cause additional business burden Copyright 2014 Sony Corporation14.02.19 4

5. BrazilChile China Singapore Philippines Australia/ New Zealand Example: wide variety of TV energy labels EUTurkey Copyright 2014 Sony Corporation14.02.19 5

6. Areas for possible alignment  Alignment of test procedures Standardizing measurement methods via IEC is ideal  Mutual recognition of in-house test results In-house (self-certification) test reports on AC adapters can be used for EU ErP Lot7, California, China, Mexico, Australia/New Zealand  Alignment of energy efficiency requirements Positive examples: - Requirements of Energy Star “International Efficiency Marking Protocol for EPS” - ErP Lot 6 limit (Standby) is aligned with California, Canada  Alignment of energy label design  Unification of storage requirements on test reports Template Copyright 2014 Sony Corporation14.02.19 6

7. Pro Contra Reduce cost (unification of design, standardised parts, less testing) Reduce trade barriers Increase knowledge of requirements and labels Different user tastes (e.g. TV viewing patterns / Power Management timings; local tastes for audio volume; different levels of eco awareness) Impact of different voltages Established schemes (e.g. Japanese Frontrunner vs. EU Ecodesign) Harmonization? We support harmonization, while we also support some case-by-case investigation to avoid unintended market distortion Copyright 2014 Sony Corporation14.02.19 7

8. Summary Items for harmonization Product definitions / scope Requirements on energy efficiency Measurement method Formula (annual power consumption, efficiency) Acceptance of in-house test reports Design of Energy Label Unify global registration of data (e.g test reports) Storage period of test report data … and please don’t forget  Some level of case-by-case reflection  Sufficient transition period Copyright 2014 Sony Corporation14.02.19 8

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