1. I would like to create this business to help out all of those young aspiring musicians wanting to learn bass guitar to have an opportunity to get an affordable bass guitar. I know from past experience that its slightly difficult to get an instrument that’s decent, appealing and affordable so that’s why I would like to give them a chance to get a decent guitar or bass for an affordable price

2. 2-executive summary 3-business details 4-marketing and sales strategies 5-marketing and sales strategies 6-management team and personnel 7-setup 8-financial plan and projections 1

3. My name is Steven Horwood and you can contact me by phone, (07*********) or by email (**************@*****.com) Flea a bassist from red hot chilli peppers, in 2009 he started a business that did exactly the same thing I would like to achieve however he ended that because he didn’t enjoy the business side of things. when I found this out I was inspired because of what he was doing for other younger aspiring bassist, as well as disheartened because he stopped it just because he didn't’t enjoy the business side of things. So I ignored why he stopped it and decided to design my own business just like it and fulfil what he did not. So my plan is to create a successful company that produces top quality and affordable bass guitars. I plan to build these bass guitars for younger/older aspiring bassist of any level of bass playing(from just starting off to professional doing tours and gigs) that cant or struggling to afford a bass To be able afford one. 2

4. My name is Steven Horwood and I'm 17 years of age I plan to sell a wide range of bass guitar’s and different instruments in the future. As an aspiring musician I know that trying to get an instrument is quite difficult because of the prices, so I want to give younger musicians a chance of getting a decent bass for a cheep price. my target audience will be anyone looking to get a bass guitar and My business will be located in England, Swindon however items can be shipped around Europe. My key employees are Kai Oakley(retail manager )and Piotr Lopatka(distribution) and tom white (account manager) This business allows young musicians to buy a bass guitar for cheap price, no complications when using this business/webpage, 3

5. I had created a questionnaire and handed it out to some of the students and my results where that most student that want a bass guitar do not own one however would like to. I asked them what there hose hold is like(if they lived with both parents/guardians and siblings)I then asked if you are having trouble buying an instrument and would a scheme that allows you to pay in installments would help and and most of them said “yes it would be very helpful because my parents do not have lots of money and wouldn’t be able to spend that much in one payment” and this was what gave me enough information to realize that setting up my business would be really beneficial to those that want buy a bass to but cant afford. I think people will buy my product because it allows many young musicians afford a decent bass guitar and not have the trouble trying to look for a cheep bass that might not sound the greatest. There is no difficulties when purchasing so if parents are buying there's no way they can get confused. 4

6. I plan to sell my merchandise 6 different ways, the main option is to create a website and use it to sell my products, my second way will be to use a store in England where people can visit test each bass and choose one that fits their standards, my final choice of selling is to distribute my products to other retailers so that they can sell it around Europe. Ways that will be more helpful for those who do not have a high house income would things like buy in instalments or you can do a try before you buy scheme where you can have the instrument for 3 months for free and then decide after if u want to buy or you can even rent a bass guitar for 3 months for a third of the price and when its returned I will sell it second hand for even cheaper which allows more parents that cant afford a new ones to be able to buy a bass. 5

7. 6 Business manager Steven horwood Business manager Steven horwood retail manager Kai oakley retail manager Kai oakley Distribution manager Piotr lopatka Distribution manager Piotr lopatka Delivery and shipping schedules Shop owners, website maintenance Planning, managing movement of goods, Marketing, logistics, information, technology, customer service and finance Dave jones – shop cleaner Leigh Matthews – kitchen cleaner Luke Thompson – bin man Dave jones – shop cleaner Leigh Matthews – kitchen cleaner Luke Thompson – bin man Account manager Tom white Account manager Tom white Manager Managing accounts and generate business,

8. The finest delivery department, always enthusiastic and great commination with customers, we have the finest shop keepers that are great help, friendly and easy to talk to as well as the shop assisters will help with anything and easy to talk to. We have Shops all around the UK and plan to have them in most places around Europe and This business is always reliable with selling and delivering. If brought online then the finest first class delivery van/car will be at your day within 1-2 days of purchase. If its not at your door within the estimated time then we will give repay 5% of the price for each day its not at your door after 12pm of the second day. If you receive the bass guitar and its not what you quite expected then you have 1 week to calls us back and get a refund, it will be the same person who delivered it that will pick it up to ensure that the bass guitar is going to the correct place. If you buy from a store you have the choice of it being delivered or taking it home your self, if you take it home yourself then in store staff will ensure the bass packing by carefully placing it in a box surrounded by protective materials, and if you wanted it to be delivered then it will be the same as buying online. 7