2. No Happy Accident: An Intentional Strategy to Increase Employee Engagement in Student Success Tim Derozier & Natalie Kistner Northeast Wisconsin Technical College Not Us!

3. Lofty Goals Every Student, Every Day, Every One, Every Way. Laurice Snyder Supervisor of Community Education Services Foud du Lac, WI School District

4. A Brief History In 2009, the Dream Catcher movement launched at NWTC In 2010 – Dream Catchers met Achieving the Dream AtD and NWTC Shared Visions College-wide birth of Dream Catchers in August, 2010 – Kay McClenney keynote – “Dream Catchers” & Exercise

5. Purposeful Engagement FoundationBrandingCommunicationInvolvementFlexibilityFun

6. Foundation NWTC’s Intentional Culture of Success – Culture created BY us, not happening TO us. Mission, Vision, and Core Values – We teach them, reinforce them, and now measure them in performance reviews Leaders Model Engagement – Co-created vision: NWTC is a cutting edge life-long learning college that transforms, strengthens, and inspires.

7. Student Success Stories Reading of Scholarship Applications Students Needing Assistance – Shared Harvest – Almost Fre-Cycle, Career Closet The last stop between family sustaining wages and poverty Stories Shape Culture

8. Branding What’s in a Name? – A LOT! People need something to rally around… a mental shortcut – Phrase synonymous with student success – A label to affix to the numerous projects, meetings, initiatives, and reports affiliated with the movement I say Dream Catchers, you say… STUDENT SUCCESS!

9. Branding Student Success

10. Communication Many so-called “engagement strategies” are really communication plans. Three stages to a good communication plan: 1)Building Message – Influence Name Recognition 2)Creating Awareness – Influence Attitude 3)Impact – Influence Behavior

11. Communication Varied approaches from different, credible voices – Intranet links and project updates (Aw) – DC Guy (Aw) – Bulletin Boards, Banners, etc… (Aw) – T-shirts (Aw) – College President (Aw & At) College President – In-Service Keynote speakers (At) – Newsletters (electronic and paper) (At) – Will (At) – New Employee Orientation (Aw) – Student Panel (B) – The stories that we tell (B) – The Dallas 11 (B) – The Anaheim 16? (B)

12. Involvement No employee left behind – Open project teams and committees – Solicit employees from all divisions, departments, functions, and locations – Provide a variety of avenues for participation – Recognize successes – Make being a part of Dream Catchers something to be proud of

13. Flexibility Switch from Sub-Committees to Project Teams Newsletter out; Blog enhanced Feedback from Dream Catcher pilot teams utilized (early alert, LASSI) Mandatory Advising Changes Incorporation of Will ***All fueled by data

14. The Evolution of Will The need to create a visual connecting ALL employees to student success The desire to link seemingly disparate projects and initiatives to student success

15. FUN Dr. Rafn parodies “Ghostbusters” with “Dream Catchers” DC guy video Will “Conferency” Success 1 st Summit Humorous blog entries and contests