1. Clemson University Provost Search 2014-15 CASE District III Award of Excellence

2. Not your typical search

3. Background: University in Transition Change in leadership President of 14 years stepped down; Provost retired New president with external focus Numerous key leadership positions vacant, filled by interims or people who were close to retirement Organizational restructuring Provost elevated to Executive VP Public service and economic development divisions split College restructuring Strategic Plan – vision and goals

4. The Team Search Committee 16 faculty members, including a dean and 6 named professors 2 staff members, including 1 from Staff Senate 2 students, including 1 from Student Government Search Firm Communications Committee HR Talent acquisition manager 8 Public Affairs staff members (marketing, media relations, internal communications, video production, social media, web and creative design).

5. The Plan Objectives Identify and successfully recruit an outstanding chief academic officer Strengthen the candidate pool Create confidence in the search among core audiences through transparency and engagement Calm transition jitters and prepare for change Enhance the national reputation of Clemson University “Unspoken” objective

6. The Plan Messages – external A top-tier university at a pivotal moment – with a new, nationally known president, $1B capital campaign well under way, and a $600M capital improvement plan in the early stages Clemson DNA -- Spirit, community of collaboration, people who embrace change Elevated position – clear #2 Opportunity to build a leadership team Unique history and culture – including governance structure A decade (plus) of progress and positive momentum Desirable location and quality of life

7. The Plan Messages – internal Clemson will be proactive and aggressive in the search Encourage feedback and participation Pledge openness and communication – every step of the way Will be expedient but will hire the right person 2 nd most important hire of the past 15 years

8. The Plan Tactics Comprehensive, dedicated website – leadership statement, nomination forms, updates, FAQ Integrated launch – ad campaign, press release, website, etc. Email from President Clements to nearly 1K academic leaders nationwide

9. The Plan Tactics Email templates for faculty to distribute Advertising – academic press, new media, targeted social and retargeting Promotional video featuring top faculty, staff, students delivering the external messaging

10. The Plan Tactics Regular internal updates through newsletter, faculty/staff website and President’s blog Encourage faculty, staff and students to share on their social sites. Open forums with finalists carried live on ClemsonTV

11. Results 1 month campaign More than 400 contacts – more than half resulted from involvement of the extended Clemson family 200+ nominations 100+ applications 50+ nominees achieving highest levels of national distinction within their disciplines 3000+ clicks from online postings 532 video views 8500+ unique hits to website (~ 13,000 total) Nearly 100 hashtag retweets (still in use for high-level searches) Quote from search consultant – “This is the most aggressive marketing plan I’ve ever seen for a search, including presidential searches.”

12. Media cost Show tactics that generated the most clicks?

13. Clicks per post Show tactics that generated the most clicks?

14. Comparison of Clicks and Cost Show tactics that generated the most clicks?

15. Results Clemson names WVU Dean As 1 st Executive VP/Provost