Presentation on theme: "Positioning Films as a Vehicle for Social Change: The Way Forward Paul Nwulu Program Officer Advance Public Service Media Ford Foundation."— Presentation transcript:
Positioning Films as a Vehicle for Social Change: The Way Forward Paul Nwulu Program Officer Advance Public Service Media Ford Foundation
Our General Premise Cinema has the potential to serve as a catalyst toward social transformation and creating a more socially just world.
Cinema and Social Change Shapes our private culture and public behavior Disseminates ideologies and injects values into the public’s consciousness Alters our sense of meaning and can revise history A visual technology that functions as a powerful teaching machine and intentionally tries to influence the production of meanings, identities and experiences (Henry Giroux 2002)
Why Films Drive Change
How Films Drive Change
Reduced Barriers to Entry Increased audience awareness and desire for higher quality content Need to stand apart and create communities of like minds Need a more robust plan for audience engagement Need “tastemakers” to get involved.
The Formula Tell a Story Enlighten Inspire Collaborate Engage Empower Inform Relate