2. Brain Fingerprinting Jessica Laks April 26, 2005

3. Background Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain Not a measure of guilt or innocence Not a measure of guilt or innocence Measures the response to visual or audio stimulus Measures the response to visual or audio stimulus

4. Applications National National security Medical Medical diagnosis  Alzheimer’s  Alzheimer’s Disease Advertising Advertising Crimial Crimial justice system

5. National Security Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject

6. Medical Field Alzheimer’s Disease Alzheimer’s Disease  Detects P300 brainwave  Symptoms reversible through dietary and medicinal changes Pharmeceutical companies  See effects of new medication  Doctors can monitor treatments and adjust them

7. Advertising Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory  What elements do people pay attention to  What type of media is most effective  How to advertise to people all over the world

8. Criminal Justice Used with MERMER technology Used with MERMER technology FBI and CIA endorsed to convict criminals FBI and CIA endorsed to convict criminals  P300 brainwave is emitted if a memory of presented stimulus exists in the brain  Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain

9. National security Medical diagnosis Advertising Criminal justice Pros Safer US Safer US Stop terrorists before they attack Stop terrorists before they attack Can save thousands of lives by early detection Can save thousands of lives by early detection More personalized treatments More personalized treatments Focus ad campaigns specifically on what works Focus ad campaigns specifically on what works Puts criminals in jail Puts criminals in jail Reduces number of false accusations Reduces number of false accusations Cons Infringement of privacy for citizens Infringement of privacy for citizens Can rely on racial profiling Can rely on racial profiling Time consuming for patients who need constant monitoring Time consuming for patients who need constant monitoring Constant testing for new products can become time consuming and expensive Constant testing for new products can become time consuming and expensive Must find random people to use as test subjects Must find random people to use as test subjects Possibility of inaccuracy Possibility of inaccuracy Can be relied on too heavily Can be relied on too heavily

10. References http://www.nightwithafuturist.com http://www.nightwithafuturist.com http://www.nightwithafuturist.com http://brainwavescience.com http://brainwavescience.com http://brainwavescience.com http://news.nationalgeographic.com/news/2 001/07/0705_wirelies.html http://news.nationalgeographic.com/news/2 001/07/0705_wirelies.html