1. ...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’ Portal 1 ATMA & ICT – A Panacea for Agricultural Extension?

2. THE PROBLEM STATEMENT… 2 Agriculture beset with challenges: Climate change, resource depletion, less efficient supply chain, volatile markets Agriculture has to be knowledge intensive to transcend impediments of dynamic scenario Physical outreach has remained limitedInter-departmental and inter-scheme barriers; R-E LinkagesSubstantial inter-regional disparity in yield and lab to land gaps Limited adoption of PPP Mode (>=10% provision ) and now 150% deduction Stunted integration of NARS with State Agriculture machinery

3. Approach to Strengthening Extension… Extensive physical outreach and interactive methods Enhancement in quality through domain experts Regular capacity building Institution Building Effective Regulatory Mechanism Innovative & Extensive use of Technology From FIGs to FPOs Public Private Partnership Pervasive use of ICT /Mass Media Restructuring & strengthening of agricultural extension & technology should be judicious mix of 3

4. NMAET EXTENSIONIT Plant Protection M&TSeeds

5. CONVERGENCE AMONG DEPARTMENTS & SCHEMES  Roll of PRIs in Selection of Beneficiaries  Joint Circular by DAC and ICAR  SMS Gateway of DeitY & NIC and NeGP  Department of Space - NCFC  Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs under ATMA will cover designated Panchayats while providing domain knowledge for respective schemes  Convergence of District Level Committees at ATMA GB and State Level IDWG – Extension Components in SEWP  Field Level Extension Workers can also double up as Pest Surveillance Scouts  Provisions of RKVY to supplement NMAET components

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7. CONVERGENCE AMONG SUB-MISSIONS Even today, more than 30% focus on areas other than traditional agriculture & horticulture. Demonstrations, Farm School and Trainings are also on Animal Husbandry, Dairying, Fisheries, IPM, Seed Treatment, INM etc. Integration of isolated efforts in different Sub-Missions under ATMA (e.g. half day Seed Village training a part of Farm School, Field Workers to act as Pest Scouts also)

8. CENTRALITY of SREP Vision docume nt for 5 years - a basis for AAPs. Local farmers, PRIs, line Depts., KVKs etc. Identifies gaps at AES level. Provides a platform for converg ence. SREP vetted by ATMA GBs and used in DAAP 8

9. Cafeteria of Activities Fairs, Exposure Visits, Interactive Trainings SMS, USSD, IVRS, Kiosk, KCC & CSC SAMETIs, ATMA, NARS-Agri Farmer to Farmer Extension Farm School, Farmer Friends Infra, RE- Linkages Training, Exposure and Demos ICT and Mass Media

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11. Physical Outreach of Extension Personnel 11

12. Optimal Use of Manpower?  Village level pre-announced roster of Extension Personnel (GPS Tracking)  Display Board with contact details of Extension Personnel  Orientations training of at least for 15 days by ICAR/ KVKs  Attrition due to low level salary/contractual job  ATMA should be an over-arching umbrella  Convergence among programmes & schemes as per CCEA and Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds  Single Committee headed by the Collector; Project Director ATMA (V.C. of M.C. and Member Secretary of G.B.) 12

13. Direct Farmer Oriented Activities 13 Total Farmers Benefitted since 2005-06 = 202.98 lacs

14. Farmer to Farmer Extension 14

15. THE NUMBERS JUMBLE…. 15

16. FPOs – A Way Forward  Aggregating smallholders into FPOs to improve bargaining power, move up value chains & improve access to inputs, technology, markets.  Aggregation only way to enable SMF to exploit emerging opportunities domestic and global  Climate change coping mechanisms and risk mitigation requires aggregated platforms for efficient delivery  Aggregation will facilitate effective targeting of subsidies to farmers  Budget Announcement 16 Institution building strategy can only succeed as an integral part of a larger smallholder agriculture support policy, not as an isolated intervention.

17. Model FPO Network Structure 17 Village level (Crop planning, seed production, demonstration, knowledge sharing, aggregation) Cluster level (10-12 villages) (Credit, inputs, technology, capacity building, marketing linkages) State level (Policy advocacy, explore wider markets, strategic partnerships) Federation of KPCs KPC (1000 farmers/ 50 FIGs in each) FIG (15-20 farmers in each group) FIG Kisan Producer Co/Coop FIG

18. Input supply (Seed, fertilizer, machinery) Financial & technical (Credit, savings, insurance, extension) Marketing linkages (contract farming, procurement under MSP) Training and Networking (HRD, policy advocacy, documentation) FPO Typical Range of services by FPOs

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20. Front line Demonstrations  How to capture the number of Farmers replicating what they have learnt under FLDs? (http://extensionreforms.dacnet.nic.in)http://extensionreforms.dacnet.nic.in  How to ensure that no farmer gets double benefits from different schemes?  Large number of farmers’ fields at vantage points for FLDs.  Demonstration plots may be allotted on the basis of lottery system.  Selection of beneficiaries to be linked to Land Records  Linking with Aadhaar records

21. 21 DRILLING DOWN TO DEMO PLOTS

22. Mobile Based Extension Different modes for sending SMS – Comma separated, Database and Excel Sheet Different databases from above offices, Kisaan Call Centres and Web Registration have been integrated 50 lac farmers (37 lacs distinct). Entire Ministry of Agriculture, IMD, SAUs, KVKs etc. and State Governments down to Block level Mobile phones density in rural areas - 400 million phones; India # 3 in terms of Internet Users but percentage penetration is still 12 Launched by Hon’ble President of India on 16 July 2013 – 20 crore SMS 22

23. Unique Features Easy Phonetic Typing Tools for12 Indian languages. Option for English and regional language in Roman Every farmer can opt for up to 8 crops / agricultural practices Coverage of farmers decided by jurisdiction but higher level can drill down. To avoid duplication & contradiction, IT enabled checks and search facility for previous advisories by text & topic SMS based services such as Soil Test, Market Information, can be integrated Text to Speech conversion, USSD & IVRS under development

24. ZPD Name KVKsRegisteredVerifiedApprovedAdvisoryMsgs Zone 1(Punjab, Haryana, Delhi, Himachal Pradesh, J&K) 65352522109104719 Zone 2(West Bengal, A&N, Bihar, Jharkhand) 8077718115 Zone 3(Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura) 7362515029330463 Zone 4(Uttar Pradesh, Uttarakhand) 77433167054 Zone 5(Andhra Pradesh, Maharashtra) 784640393941498212 Zone 6(Rajasthan, Gujarat) 701476285062 Zone 7(Madhya Pradesh, Chattisgarh, Orissa) 9923171455 Zone 8(Karnataka, Goa, Tamilnadu, Puducheery, Kerala, Lakhsadweep) 81423936758961464 24 How do KVKs Stack Up

25. Selection of Beneficiaries for Extension  All Panchayats in a Block to be covered on a rotation basis  Panchayats to be covered to be decided by BTT and BFAC.  Number of beneficiaries (including SC, CT etc.) to be decided by BTT in consultation with BFAC  50% S&MF, 30% women  Individual beneficiaries by Gram Sabhas OR Gram Panchayats in consultation with FIGs and FOs  If Gram Sabhas don’t respond in time, BFAC in consultation with BTT, FIGs and FOs  Linkage with Land Records and Adhaar to avoid duplication 25

26. FACs at Block, District, State and National Level 26  BFAC consists of 20-25 members covering different categories of farmers in a Block  Due representation to women farmers and weaker sections of the Society  Feedback and Meeting Expenses  4417 Block level, 333 district level and 10 state level (11 under process) FACs constituted at various levels DFAC SFAC

27. PUBLIC PRIVATE PARTNERSHIP  Selection of right private partner – Bidding process?  Inflated Project Costs to cover private share?  Contribution of at least 50% either in terms of funds or in kind  Weighted tax deduction to the extent of 150% for extension work announced in the budget  Successful examples  Safeguard against pushing private partners’ business agenda  Responsibility sharing by both Public and Private partner

28. Pico Projectors & Low Cost Films 28 No PC needed, battery operated alsoExperience of Digital Green and DAC – the middle path Video films focusing on specific themes and preferably directed by farmers themselves, HD but not broadcast quality The agriculture films and success stories to be shown to small group of farmers by the Block level functionary. Involvement of KVK and the State officials for vetting these films

29. Hand-held Devices Edge/3G + GPS Open Source, Mobile Kiosk (being tried in TN) Use of Hand- held Devices for on the spot data entry to generate farm- wise details Biometric authentication of data and updation using voice recognition Farm Level Planning to minimize the gap between yield and potential.

30. Electronic Mass Media 30 DD-National: Krishi Darshan from 06:30 a.m. to 07:00 a.m. Monday to Saturday 18 Regional Kendras: Krishi Darshan 30 minutes in the evening 180 HPTs and LPTs: Narrowcasting by about 5 transmitters for local needs 96 Rural FM Stations: Kisanwani 30 minutes Community Radio Station: 11(53 under process)

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32. Farmers’ Portal  An integrated portal (presently Beta version in Hindi & English) from the stand point of a farmer converging elements from 800 plus websites of the Central & State Governments and NARS  Drill down approach down to Block level initially  States are to make one time data entry of NARP Zones, Dealers, Manufacturers etc. and periodically update the same.  Databases integrated from different sources and displayed as per farmer’s needs instead of only giving links  Backend integration with mobile based advisories (Text, Voice, IVRS, USSD)  Portal can be launched only after data entry is completed by States in English and Language of the State 32

33. National e-Governance Plan-Agriculture 33 PHASE-I First Phase being implemented in 7 States Concurrent Evaluation will be done Roll-out in the remaining States and UTs being planned by aggregation of Data Centre Resources PHASE-II Constraint of Resources has compelled us to alter the cost sharing pattern Norms for field hardware availability have also been reduced