1. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 1 Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees. GES Exhibitor Reference Guide for the SIA Snow Show

2. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 2 The Exhibitor Manual Online link www.siasnowshow.com/esm www.siasnowshow.com/esm The SIA information you need The GES information you need The Vendor information you need The Show Location information you need

3. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 3 GES Servicenter® - Call Center Our Hours of Operation 6 a.m. to 5 p.m. PST / 9 a.m. to 8 p.m. EST (800) 475-2098 Online www.ges.com/contact and www.ges.com/chat www.ges.com/contactwww.ges.com/chat Follow GES on Twitter for our latest exhibitor updates Outbound Call Center Confirmation of orders received within 2 business days Email notification of upcoming deadline dates, if you have provided us with your email address

4. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 4 Everything you need in one place Quick acess.

5. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 5 Easy Access

6. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 6 Easy to use web ordering 5 5 5Picture-Driven 6 6 6Shopping Cart Running Total 3 3 3Scroll Over Text 1Predictive Text 1 1 2 2 2Product Search

7. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 7 Our Mission: To create the world’s most MEANINGFUL and MEMORABLE experiences for marketers, show organizers and event attendees. GES® New Exhibitor Handbook Direct: 775.332.7025 Cell: 775.745.7619 Email: ncampanaro@ges.comncampanaro@ges.com If you have not received your New Exhibitor Handbook please contact Nina Campanaro. Nina has been assigned to all First Time Exhibitors to work with you pre-show, onsite and post-show.

8. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 8 GES Service Executives All exhibitors are assigned a Service Liaison Service Liaisons can perform all the service desk duties at your booth. Paired with the SIA Floor Managers. Service Liaison Identification and contact information will be provided in advance and on-site.

9. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 9 GES Servicenter® Location Exhibit Hall Level, Second Level, F Lobby

10. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 10 Important Deadline Dates Advance Price Order Deadline Dates is January 7, 2013 for the following items Carpet Standard Furniture Specialty Furniture Hanging Signs Truss & Lighting

11. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 11 Cost Savings Tips Plan early – Take advantage of discounted rates Advance planning and ordering can lower your costs! Discounts and Savings Programs Transportation Plus reduces material handling by 10% Buy vs. Rent Replace an owned exhibit with a rental or leased exhibit Inclusive pricing with rental or leased exhibits GES Advantage Program – Custom exhibit rental program with turnkey pricing. Cost provided up front with several designs to choose from.

12. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 12 Freight What is Material Handling (Drayage)? Carrier to check in at the marshalling yard Unloading of your exhibit material and delivery to your booth Removal of empty containers preshow Storage of containers during the show Return of your empty containers post show Removal of your materials from your booth for reloading onto your outbound carrier. Material handling charges are calculated on a per hundred weight basis.

13. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 13 Caravan to SIA from ORWM The GES caravan is the only SIA sponsored caravan from ORWM. Exhibitors that participate will receive a discount on their material handling for SIA 2013 and will have their off-target charges waived.

14. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 14 Expedited Move-out Exhibit Hall A, B, E, & F will have an expedited move-out. All exhibitor materials must be cleared prior to 10am on Monday, February 4. Please refer to the outbound target floor plan for your specific day and time. GES will be offering a special labor rate of $86 per hour to help assist exhibitors with meeting their outbound target deadline.

15. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 15 Shipping Guidelines Separate Labels for Each Package Show Name, Exhibitor Name, Facility Name, Booth Number Use Labels provided in your Exhibitor ManualExhibitor Manual Remove old labels ALWAYS bring your shipping information with you! Tracking or pro numbers Carrier contact info

16. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 16 Shipping Guidelines Make sure your carrier is tradeshow savvy Official carriers for the 2013 SIA Snow Show are: GES Logistics for domestic shipments (www.ges.com/logistics)www.ges.com/logistics YRC (Yellow and Roadway)

17. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 17 Communicate with your Carrier Put It In Writing When shipment will arrive Targeted move-out dates and times Confirmation of their understanding

18. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 18 Security Awareness of Responsibility Exhibitors are responsible for the security of their displays, product and personnel at all times. Lock up or take with you small portable products (especially prototypes) when you leave the exhibit hall. Report all claims immediately.

19. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 19 Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees. Advanced Warehouse Shipments Take Advantage of 30 Days Free Storage!

20. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 20 Advance to Warehouse To ensure the maximum set up time, ship early to the warehouse. Warehouse freight is delivered to your booth by your assigned target date. 30 days free storage Advanced shipments can arrive between Wednesday, December 26, 2012 and Wednesday, January 23, 2013. Freight Receiving is billed on a 200 lb min. basis. Try to consolidate your exhibit materials into one shipment Confirmation that your freight had arrived to the GES warehouse. www.ges.com/chat (800) 475-2098 For a few more dollars, guarantee that your freight will be in your booth when you get there!

21. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 21 Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees. Shipments to Show Site Direct Freight Receiving

22. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 22 Targeting Your Target Date When your direct to show site freight delivery can arrive Off target charges apply to shipments that arrive on a date other than your assigned target date. It may take most of the day on your target date to get unloaded. It is recommended that you schedule labor for the following day.

23. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 23 Product Delivery Be mindful of security Use non-descript packaging when possible. Clearly list your company name and booth number on each of your boxes. Small Package Room Shipments are limited to 5 packages per day under 50 lbs Holds packages for exhibitor pickup once you arrive Located in Hall D

24. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 24 Cart Load Service Service for EXHIBITORS with a small amount of freight to bring in. Cartload Service is located near the corner of 14 th and Welton (entrance on 14 th ) A cartload is eight (8) pieces or less, weighing less than 250 lbs total. Anything too heavy or oversized will be routed to the marshaling yard. Vehicle Limitations Please see cartload order form in the exhibitor manual for details. Cartload Service is available on January 29 and 30.

25. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 25 Clean Floor Policy Clean Floor Policy in effect. Mandatory date for crate removal is Tuesday, January 29, 2013 at 8 p.m. There are charges for any crates return after the Clean Floor Policy goes into effect. Color coded empty stickers are assigned by booth location. Please see any freight door for the correct color and labels.

26. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 26 Empty Return Empty return times vary by exhibit hall. Move-out notices will be provided detailing this information. Keep aisles clear and make space within your booth closing night for empty returns to help expedite the process.

27. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 27 Outbound Material Handling Move-out is also targeted. Exhibitors have a clear explanation of when their booths need to be dismantled, packed and when their freight needs to be off the floor. Make sure your carrier knows when and where they are to go to check-in. Make sure your carrier is aware of your check-in deadlines.

28. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 28 Award Winning “SUPERCRATE” Please use the links below to view a short video about the life of a crate at a tradeshow: www.siasnowshow.com/esm

29. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 29 Union Jurisdiction “Who does what?”

30. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 30 Union Jurisdictions Stagehands, IATSE Local 7 Unloading/loading of all trucks Exhibit Installation and Dismantling Install Truss & Hang Signs Programmable theatrical lighting, dimmer boards and stages Power distribution Electrical Signs No Gratuities

31. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 31 Closing Ask Questions, Use Your Resources. Get Answers in Writing. Know Your Deadline Dates. Read your Exhibitor Manual! Use your Official Service Provider as a resource. Our GES National Servicenter® is available to assist you, Monday-Friday from 9:00 AM – 8:00 PM Eastern Time. We can be reached toll free at 800.475.2098 or contact us online at www.ges.com/chat. Our representatives are knowledgeable and can assist you with the navigation of the Exhibitor Manual and the placement of orders.www.ges.com/chat Know what YOU are responsible for.

32. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 32 Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees. See you at the 2013 SIA Snow Show!