2. ATE12 Buyer update 20122011 Buyer companies267260 Buyer delegates300299 Aussie Specialists (ASPs)99 Eastern Module Western Module 20122011 Buyer companies185230 Buyer delegates285341 Aussie Specialists (ASPs)4028 Figures correct as of 4 June 2012

3. + FIND OUT MORE WHAT’S NEW? International Market Updates from Tourism Australia’s Regional General Managers ATE 2012 commences one day earlier ATE goes mobile – introducing the new trade events mobile website and iPhone/iPad application ‘Trade Events Mate’ The central theme for ATE 2012 is Australian Outback

4. There are two easy ways to access Trade Events Mate: Trade Events Mate The ultimate planning tool for ATE12 attendees! If you have forgotten your trade events password please visit the Customer Self Service website Customer Self Service website Please visit the ATE12 Information Desk if you have any questions onsite iPhone/iPad version (recommended) 1. Search for Trade Events Mate or Tourism Australia in the iTunes store and download the Trade Events Mate app 2. Install the app onto your iPhone/iPad 3. Login using your trade events username and password Mobile HTML 5 site (for Android and Blackberry) 1. Go to: www.tradeevents.australia.com/trademate 2. Login using your trade events username and password Wireless Internet Access @ ATE Connection to a wireless service will be available on the trade show floor between the hours of 8.00am and 6.00pm. Service is for business purposes only. Login: ATE12 Password: perth

5. ‘Come to a place with no name on the map …meet us in the Outback’ Mt Anderson, West Kimberley, Western Australia

6. The ATE trail increases networking opportunities for all delegates, with Buyers encouraged to explore the floor and visit participating state/territory areas. Look out for the ATE12 Trail in your neck wallet when you register!

7. Click on each State/Territory area for a sneak peak of what will be happening on the ATE 12 Trail Tourism Western Australia – Head to the Extraordinary Café for your coffee pick-me-up and don’t miss the Extraordinary Happy Hours proudly hosted by TWA. x close Destination NSW – For a morning pick me up, head to Café NSW. Visit the Destination NSW stand during Happy Hour for your chance to win a Legally Blonde Sydney Stay. x close Tourism Queensland – The Queensland Café and Noodle bar is back and don’t forget to head to ‘The House’ during Happy Hour for a Queensland seafood BBQ. x close South Australian Tourism Commission – Adelaide's premier tea establishment TBar will be serving their unique and exciting range of tea flavours each day. Other treats throughout the week include Haigh’s Chocolates. x close Tourism NT– Head to the Outback in the Great NT Hat Yak. Share your NT story and go in the running to receive your very own Akubra Hat. Enjoy refreshing Mango slushies, at the NT Waterhole and watch indigenous art work in progress. x close Tourism Victoria – A visit to Tourism Victoria’s Café Melbourne Style will give you a taste of the proud café culture of Victoria’s capital - Melbourne. Also head to the Tourism Victoria stand during Happy Hour to try ‘Melbourne’s Signature Sips’. x close

8. FUNCTIONS… Eastern Module Friday 15 June: Eastern Welcome Happy Hour 1720 – 1850 - refer to the ATE12 Trail for details on what’s happening during Happy Hour. Saturday 16 June: ‘Extraordinary Highlights and Delights’ Eastern Buyer Function hosted by Tourism Western Australia and Qantas to be held at State Reception Centre, Frasers, Kings Park (WA Sellers by invitation only) 1830 – 2100. Sunday 17 June: ‘Extraordinary Swan River Style’ Eastern Farewell/Western Welcome Function hosted by Tourism Western Australia (Royal Perth Yacht Club) 1830 – 2030.

9. FUNCTIONS… Western Module Monday 18 June: Happy Hour 1736 – 1900. Refer to the ATE12 Trail for details on what’s happening during Happy Hour. Tuesday 19 June: ‘Play, Taste, Experience Extraordinary WA’ Western Buyer Function hosted by Tourism Western Australia and Qantas to be held at the State Theatre Centre of Western Australia (WA Sellers by invitation only) 1830 – 2100. Sunday 17 June: ‘Extraordinary Swan River Style’ Eastern Farewell/Western Welcome Function hosted by Tourism Western Australia (Royal Perth Yacht Club) 1830 – 2030. Wednesday 20 June: Happy Hour 1728 – 1900. Refer to the ATE12 Trail for details on what’s happening during Happy Hour. Thursday 21 June: ‘The Last Shout’ Western Farewell Function hosted by Tourism Australia (Rigby’s Bar) 1830 – 2030.

10. Delegate Neck Wallets Buyers Sellers Seller day pass Seller function pass Contractors Media Volunteers Tourism Australia Staff VIPs Delegates are not permitted to enter ATE without a name badge being displayed. Name badges must be worn at all times during ATE and at all official functions. Badge swapping is not permitted.

11. Floor Plan Registration desk, Information desk and Luggage tag area Networking area Morning and afternoon teas will be served here Networking area Morning and afternoon teas will be served here Networking area Morning and afternoon teas will be served here @ Internet stations @ Internet stations @ Internet stations Expertise Servicentre Forget something? Look out for the friendly Expertise Events staff at the Expertise Servicentre who will be able to assist with your onsite needs. Lunch BelleVue Ballroom – located on Level 3 Turn right when you exit the main trade show floor doors and look out for the Tourism Australia staff and volunteers.

12. Important Exhibiting Information Eastern Module Bump-in: Thursday 14 June from 2.00pm – 9.00pm Bump-out: Sunday 17 June from 6.00pm – 7.00pm Western Module Bump-in: Monday 18 June from 8.00am – 10.30am Bump-out: Thursday 21 June from 6.00pm onwards All exhibitors and associated workers MUST wear safety vests and enclosed footwear on the trade show floor before Friday 15 June 2012 and after 6.00pm on Thursday 21 June 2012. Please note: No person under the age of 15 will be permitted on the trade show floor during bump-in/bump-out Any exhibitor not wearing a safety vest or enclosed footwear will not be permitted entry. There will be no heating during bump-in/bump-out

13. Freight Sending freight to PCEC Agility Fairs & Events are the official freight providers for ATE12. If you are organising your own freight through another service provider, please download the Eastern Module / Western Module PCEC delivery label.Eastern ModuleWestern Module Goods will not be received prior to Tuesday 12 June 2012. You must be present to sign for your goods. Agility will not accept any freight requiring a signature. Sending freight home from PCEC Any Seller who needs to send freight from ATE at the end of the event can see the Agility Fairs & Events team in the Brochure Box Area. You need to clearly identify yourself as a Seller when you approach the table area. Agility Fairs & Events will arrange shipment for you and you will be charged directly.

14. Please familiarise yourself with the PCEC evacuation proceduresprocedures before arriving onsite at ATE. Level 1 in front of the Medina Hotel Level 1 in between PCEC and the Perth Train Station Level 2 on the grassed area in front of Velluto Café (Summer Garden) Level 2 on the grassed area to the East of the Busport entrance (Winter Garden) Emergency assembly points:

15. All primary and additional delegates attending ATE will be emailed the survey link, to be completed online by Friday 13 July 2012. Feedback is crucial to the ongoing development and success of future events and as part of our commitment to improving the quality of ATE, Tourism Australia is asking all delegates to complete the post- event survey, to outline your satisfaction with various aspects of ATE12. Inside your trolley bag is a note book gift, an appreciation of your feedback. Seller Survey

16. A few tips for ATE12 Remember to bring your name badge every day Remember your business cards Smart casual/business attire at all times Turn your mobile phone onto silent during appointments Get involved - use the Twitter hashtag  #ATE12 Visit the Perth information desk located in the concourse for all your local queries Complete and return your no show reports at the end of each module to the Information Desk Complete the Seller survey online by Friday 13 July

17. Onsite visit the Information Desk or ask a Tourism Australia staff member or volunteer for help Need help? We’re happy to help! Sara Tavora NATIONAL, NSW, ACT Phone: +61 2 9361 1346 Fax: +61 2 9361 1289 stavora@tourism.australia.com Nicole Xuereb QLD, TAS Phone: +61 2 9361 1329 Fax: +61 2 9361 1829 nxuereb@tourism.australia.com Freya Lundgren NT, SA, VIC, WA Phone: +61 2 9361 1347 Fax: +61 2 9361 1847 flundgren@tourism.australia.com

18. We wish you a successful and enjoyable ATE 2012 and look forward to seeing you in Perth! Perth, Western Australia