1. Councillor Saxon Spence Devon County Council www.devon.gov.uk Promoting Cultural Tourism in Devon

2. Devon – Key Facts Located in the South West of England England’s 3rd largest county Population: 731,000 Roads: 12,800 kms Capital: Roman City of Exeter Voted ‘top UK place to live’ (readers of Country Life’)

3. Devon’s Cultural Assets 19,000 listed buildings 2 World Heritage Sites More thatched buildings than anywhere else in the UK 4,500 scheduled ancient monuments More organic food and drink businesses than any other county 270 historic conservation areas Busy calendar of cultural events and festivals

4. How DCC Supports Devon’s Cultural Assets Promoting cultural tourism Supporting arts and creative industries Archives Libraries Supporting the food and drink sector Helping to manage our World Heritage Sites

5. Promoting Cultural Tourism As part of the Discover Devon Naturally sustainable tourism project, DCC have created a cultural mircro-site on the county’s main tourism website www.culturaldevon.com which lists: Cultural attractions (museums, art galleries, cathedrals etc) Cultural events (literature festivals, music festivals, historic festivals) Gardens Information on Devon’s history and heritage Accommodation of cultural importance Cultural holiday itinerary planner

6. www.culturaldevon.com

7. How culturaldevon.com is Promoted Discover Devon promoted nationally and receives over 1 million visitors per year Advertise in specialist magazines Promote festivals and events in national press Free for any organisation to list their event or festival on the site Promote key festivals through DCC publications to residents (such as Devon Talk which goes to every household)

8. Supporting and Promoting Devon’s Food and Drink Devon’s has rich larder of products that reflect the landscape and culture of the area they come from which include: Ruby Red Beef Cider/Apple Juice Wine Cheese and dairy products Popularity of Devon’s products helps to maintain traditional production methods and farming communities

9. How DCC Supports Food Sector www.foodiedevon.com Sponsor major food festivals Promote Devon’s food and drink in national press Running major project to improve IT skills in the sector Working to get more local produce in Devon public sector organisations (hospitals, schools, care homes etc)

10. World Class Devon Jurassic Coast - stretching along the East Devon and Dorset coast, 195 million years of the earth’s history are recorded in the rocks Cornwall and West Devon Mining – Components of mines from 1700 to 1914.This cultural landscape is a testament to the profoundly important process of pioneering metal mining and its influence on the mining world at large during the nineteenth century North Devon Biosphere Reserve – Where sustainable Development and conservation go hand in hand Devon has 2 World Heritage Sites and one UNESCO Biosphere Reserve

11. World Class Devon DCC gives £125,000 to support the Jurassic Coast Team manage the coast and £95,000 to Cornish Mining (in particular the Tamar Mining Heritage Project) Both WHSs are improving facilities to increase visitors understanding and awareness of the Sites. Culture and the arts play a major role in the work programmes of both World Heritage Sites.

12. Cultural Olympiad DCC is committed to showcasing Devon culture through the cultural Olympiad which will run from 2008 until the London games in 2012. In the south west the cultural Olympiad will be based around the theme of ‘Extraordinary Journeys’ through the unique environment of the south west. In these journeys we hope to explore; Extraordinary People Extraordinary Places Extraordinary Spaces Extraordinary Events Extraordinary Challenges Extraordinary Commitment to minimising the carbon footprint of every project we present.

13. A Brand for Devon Developed following research in 2005 amongst non visitors which showed that perceptions of Devon were of a traditional, remote, slow, sleepy place These perceptions are contributing to decline in tourism in Devon and the number of companies wishing to relocate to the county New brand developed to celebrate Devon’s qualities and will be used by private and public sector organisations across the county