1. European Route of Industrial Heritage The most comprehensive network for industrial heritage tourism in Europe John Rodger ERIH Board Member

2. Industrial Heritage Tourism Industrial Heritage no longer a niche tourism market Now a major sector of cultural tourism Driver for regional regeneration National Coal Mining Museum, Wales – 170,000 visitors per year

3. Liverpool Albert Dock (1846) 1985 – Derelict and considered for demolition 1995 – A focus for city regeneration

4. ERIH Concept A Europe-wide network of high-quality, well presented, industrial heritage visitor attractions – based on the successful “Route der Industriekultur” in the Ruhr Emphasise our shared European heritage

5. A successful Network

6. Ruhrgebiet, Germany 25 Anchor points – the Highlights 552 sites 25 Theme Routes More than 10 millions visitors per year At the Silicon Valley of the Heavy Industry An investment of more than 10 Billion Euros www.route-industriekultur.de The idea is network marketing Established 1999 Key element in spatial planning

7. ERIH Aims Establish a European brand of quality Increase appreciation of industrial heritage Increase visitor numbers and economic activity Encourage cross marketing between sites Encourage working between heritage and tourism Encourage innovation in presentation Contribute to spatial planning and regional regeneration Foster community pride

8. ERIH now represents over 1,000 sites in 44 countries Established in 1999 Now a legally independent member organisation Recognised as the most comprehensive network for the promotion of industrial heritage in Europe

9. The Structure Anchor Points The best and most attractive industrial heritage visitor attractions Other Individual Sites Important sites not having the quality or visitor experience of anchor points. Regional / National Routes Comprised of an Anchor Point(s) and other sites which together tell the story of an area’s industrial history European Theme Routes ‘Virtual Routes’ which tells the story of European industrial heritage through 17 different themes

10. 80 ERIH Anchor Points

11. 17 ERIH Regional Routes Cornwall Regional Route - Focus for cultural tourism

12. European Themed Routes Mining Iron and Steel Textiles Paper Salt Water Energy Manufacturing Transport & Communication Housing & Architecture Industrial Landscapes Service & Leisure Industry & War 1,000 listed sites

13. ERIH Website 2,000 hits per day and very active on social media

14. ERIH on the Internet: www.erih.net 100 biographies of personalities who influenced European industrial history 100 biographies of personalities who influenced European industrial history

15. Events Day (and Night) Annual Celebration of Industrial Heritage Extraschicht, Ruhrgebeit, Germany Industriada, Silesia, Poland

16. Benefits of Membership Part of an internationally recognised organisation Prestigious brand Presence on website and social media Cross marketing and activities with other sites Networking/best practice Annual conference

17. ERIH 2014 Annual Conference – Cromford Mill, UK

18. ERIH Conference 2015 Pilsner Urquell Brewery Museum, Czech Republic Theme: How to attract new audiences New ideas and innovation in interpretation 21 – 23 October

19. Industrial Heritage An Educational Resource

20. Industrial Heritage complements other tourist activities

21. Moving On Possible New Anchor Point & Focus For Industrial Heritage Tourism in Serbia and Western Balkans Senjski Rudnik Mine, dating from 1853

22. Come and Join Us!