2.  Traditional TV, Magazine, Billboard, Radio, etc.  Website  Gaming Website collusion  Blogging Buzz Viral  Advance Releases / Demos  Conferences E3, PAX

3.  Target Audience Kids don’t watch Late Night TV  Target Hardware Wii games have much broader audience  Competitive analysis Saint’s Row 2  Gaming Trends Did CoD4 kill WWII FPSs?

4.  Pre-release content  Building Buzz Blogger Relationships  Scheduling Interviews  Building Press Kits  Responding to Criticism Damage Control

5.  Retail vs. Online Steam & Xbox Live The Blockbuster Problem  Promotion Pre-Order Merch Launch Parties Demos

6.  Game Website Tutorials Gaming Website Co-operation  Community Building Forums User generated content (Spore, LBP) Fan Content Newsletters  Online Multi-player co-ordination Steam, Gamespy, Xbox Live

7.  Teammate, not rockstar Anybody can code … Developer’s Achilles Heel  Games are the Résumé Start publishing Watch the copyrights You can remake, but innovate  Find the type of Job you want Code grinding involves little actual game playing