1. Maria Isabel Quero Adenike Kebi-Mola Aranda Noelia Martín Espada Laia Alonso Romero Laia Navarro Irún Laura Pérez Guàrdia YEEF – Young European Entrepreneurs of the Future

2. D&J SOLES (Dancing N joy Soles) D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to ballet dancers

3. OBJECTIVE Objective Our objective is to obtain total relief of pain in ballet dancing.

4. OUR HOMEMADE PROTOTYPE This point protector is in the market nowadays And this is our prototype. A Point protector that holds all the feet better

5. MISSION STATEMENT Our product helps people to enjoy sport and dancing, it encourages the sport practice and, above all, dancing. Because our point protector and sole make an innovative which give joy to the art of dancing.

6. 1 Year2 Year3 Year 1. Start capital 10.000-- 2. Revenue 240.000350.000780.000 Turn over 8.000 16.000 loans --- Private investments WorkingHoursTime Other 2.000 4.000 TOTAL revenue 260.000360.000800.000 3. Expenditure 47.00050.40010.000 Investment 7.5001.000028.000 Materials 50.00083.40018.000 Running costs 4006001.000 Taxes and fees 3.0005.00018.000 TOTAL costs 107.900149.400332.000 TOTAL expenditure 152.100210.60040.800 FINANCE PLAN

7. OUR PROTOTYPE: ECONOMY Investments

8. OUR PROTOTYPE: ECONOMY

9. MARKET RESEARCH OF DANCE SCHOOL In these picture you can se the different dance school that there are in Barcelona, province of Barcelona and Catalonia.t In Barcelona there are 130 schools of dance.

10. MARKET RESEARCH OF DANCE SCHOOL In the province of Barcelona there are around 150 schools of dance

11. MARKET RESEARCH OF DANCE SCHOOL In Catalonia there are 400 schools of dance This pictures show us that the number of people who dance are aproximately 200.000. This means that our product could succed

12. MARKET RESEARCH OF DANCE SCHOOL Our product will increase in about 5 years, and then we will sell it around Europe.

13. SWOT ANALYSIS StrengthsWeakness The main quality of our product is that it is innovative,prevents foot pain. What it makes it unique in the market. When worn for extended period of time the resin crescent may flatten. OpportunitiesThreats Developing market Gap in the market Huge potential for growth Consumer acceptance Our main competitors are strong and can copy our product An industrial cheaper version

14. MARKET AND COMPETITION Toes Kids Bits and pieces Less safety More expen- sive Avoid foot pain Not enough protec- tion separate items Capezio Sansha Gaynor Minden Inter- mezzio D&J Soles

15. SUMMARY 4Ps4Cs4As4Os Product Costumers need Ballet dancers need point protectors in order to avoid feet pain. Acceptability Our product respects the laws of the country and it is socially acceptable. Objects Our high quality product is sold in order not to have pain on your feet while you are dancing. Price Cost to use The price is affordable. Affordability All ballet dancer can afford this product. Objective We promote the sports without pain. Place Convenience You just have to search the Internet to find our product. Quality and price fair relation. Accessibility Everybody is able to buy our product because there is on the Internet. Organization We sell our distributor product through Internet. Promotion Communication We will communicate with our costumers via e-mail or phone. Awareness All dance schools have received brochures and advertising via e-mail, and students who have already try it are spreading it. Operations We have a web page and a video showing the product and the result of it.

16. TARGET CUSTOMERS All kind of ballet dancers can use this product (women, men or children). For amateur or professional dancers.

17. PROMOTION Trade shows, trade exhibitions or trade fair. Local ballet shops Gyms Ballet Schools Magazines Instagram Facebook Twitter A website, a logo Online sales

18. EXECUTIVE SUMMARY Our company: Ballfeet (S.L.) Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Noelia Martín Espada and Laia Alonso Romero - Secretary: Adenike Kebi-Mola Aranda Local: Creu Alta Avenue N-12, Sabadell