2. Bracelet4U B4U Stefani Smith 11 th Grade Age 17

3. Mission Statement  Give females a wonderful treasured gift for reward Opportunity  My product is bracelets for females that gives them a joyful shopping experience. The different designs and colors will attract shoppers.

4. Business Profile Retail  I’m selling goods in a small quantity directly to consumers Sole proprietorship  Business is owned by one person  Make my own decisions

5. Qualifications I’m qualified to run this business because:    I know how to create my own website Part of my own target market Have taken a Marketing class

6. Market Analysis Industry NameJewelry and Watch Manufacturing Industry SizeAbout $7 billion Total PopulationHartford, CT 06114 Target MarketFemales age 11 to 17 ; 52.2% of the Hartford population is female Potential MarketAccording to my survey, 84% of my target market said they would be willing to purchase a handmade bracelet. 124,060 3,645 4,339 Total Population Target Market Potential Market

7. 7 Target Market Segment Demographics  Females that are between the age of 11 to 17. Geographics  Females that reside in the Hartford area. Also, they’re able to purchase online. Psychographics  Like to express their self with jewelry to show their individuality. Buying Patterns  Willing to buy handmade and customizable jewelry that shows their individuality and is sentimental to them.

8. Competitive Advantage Women’s Bean Project The Bradford Exchange Factors Costly Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Affordable Great Many selections Help women going through poverty & unemployment OnlineDenver, CO Home Based Good Bracelet4U

9. Marketing Mix PeopleProductPlacePricePromotion Females ages 11-17 Business cards Online Posters Hartford, CT Bracelets Affordable

10. Promotional Mix Advertising Business cards & Posters $5.00 Publicity Website $0.00 Personal Selling Brochures $4.00 Sales Promotion For the month of October give 5% profits to National Breast Cancer Foundation ($4.40/mo) $0.37 Total Monthly Promotional Expense $9.37 Promotional Expense Monthly Amount

11. Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit Bracelet$10.50/8 $.32 Baggie$25.64/500 $0.05 Total Material Cost per Unit $.37 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.255 min. or.083 hr. $.68 Total Labor Cost per Unit $.68 COGS (per Unit) $1.05 Description of one unit of sale: 1 bracelet

12. Economics of One Unit Selling Price (per Unit) $3.00 COGS (per Unit) $1.05 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $1.05 Contribution Margin (per Unit) $1.95 Description of One Unit of Sale: 1 Bracelet

13. Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Salary $10.00 Advertising $5.00 Depreciation (laptop, cell phone) $18.06 Utilities/Rent (Electricity, internet, home) $20.00 Total Average Monthly Fixed Expenses $53.06

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales Projections First Year Total Units Sold 432

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units $53.06 $1.95 = 27

17. Projected Yearly Income Statement First Year

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost DBAHartford City Hall$10.00 Lab top/Cell phoneWal-Mart/AT&T already own Start up suppliesWal-Mart$30.00 Total Start-Up Expenditures $40.00 Cash Reserves Emergency Fund $20.00 Reserve for Fixed Expenses $159.18 $219.18 Total Start-Up Investment

19. ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $560.39 $1,296.00 X 100 = 43% $560.39 $219.18 X 100 = 256% $0.43 $2.56

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings $219.18 Totals $219.18 Total Start-Up Investment:

21. Philanthropy & Business Responsibility Philanthropy  25 percent of our net profit will go to the National Breast Cancer Foundation. http://nationalbreastcancer.org/ http://nationalbreastcancer.org/ Business Responsibility  I will let consumers know that I’m giving a percentage of net profit to this organization because it will be on my website and on business cards.

22. Business & Personal Goals Get a website up and running Become operational Graduate high school Get into a college of my choice BusinessPersonal Make other jewelry items Have a store to run business from Short-Term Long-Term Graduate from college with a Bachelor’s Degree

23. A bracelet for you, will do! Thank you for your consideration. Bracelet4U Website Coming Soon!!! Thank you for your consideration. Bracelet4U Website Coming Soon!!!