SWOT Analysis StrenghtsWeakness Brand values: Diverse, innovative, caring quality Components adaptation Help people, it’s relaxing When worn for extended period of time the resin crescent may flatten. OpportunitiesThreats Developing market Gap in the market Huge potential for growth Consumer aceptance Our main competitors are strong and can copy our product An industrial cheaper version
Market and Competitors Our Competitors: - CAPEZIO: 27€ - SANSHA: 19€ - GAYNOR MINDEN: 8€ - INTERMEZZIO: 6€ Competitor analysis: · Toes kits. · Bits and pieces of crescents and toes protections but missing a pointe plus sole. · Less safety.
Target Customers All kind of ballet dancers can use this product (women, men or children). For amateur or professional dancers.
Promotion Trade shows, trade exhibitions or trade fair. Local ballet shops Gyms Ballet Schools Posters Magazines Facebook Twitter A website, a logo Online sales
Executive Summary Our company: Ballfeet (S.L.) Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Jordi Escuer Arroyo - Secretary: Anna López Cerdán Local: Creu Alta Avenue N-12, Sabadell