2. M INISTRY OF F INANCE AND P LANNING, J AMAICA B EHAVIOURAL I NSIGHTS BASED I NSTITUTIONAL D ESIGN : A M INISTRY OF F INANCE AND P LANNING, J AMAICA P ERSPECTIVE Trudy-Ann JAMES LINTON D IRECTOR, S TRATEGIC O RGANISATIONAL D EVELOPMENT M INISTRY OF F INANCE AND P LANNING, J AMAICA Dr Elsie LAURENCE-CHOUNOUNE D EPUTY R ESIDENT R EPRESENTATIVE U NITED N ATIONS D EVELOPMENT P ROGRAMME J AMAICA, B AHAMAS, B ERMUDA, T URKS & C AICOS AND C AYMAN I SLANDS The UNDP Innovation Facility (SHIFT) Ankara, Turkey 23 – 25 September 2014 1

3. A GENDA The Jamaican Context The MOFP Context The Change Partnership: UNDP and MOFP Jamaica Applying Behavioural Insights based Design Thinking to MOFP Transformation 2

4. 3

5. 4 V ISION 2030 J AMAICA

6. V ISION 2030 J AMAICA … “Jamaica – the place of choice to live, work, raise families and do business”. 5

7. O UR R EALITY H IGH P UBLIC D EBT D ECLINING E XCHANGE RATE L IMITED F ISCAL S PACE L OW G ROWTH I NCREASING E NERGY C OSTS F ROZEN P UBLIC S ECTOR W AGES L IMITED S UCCESS WITH R EFORM AND C HANGE P ROGRAMMES 6

8. T HE M INISTRY OF F INANCE AND P LANNING, J AMAICA : W HERE WE ARE NOW … E CONOMIC R EFORM P ROGRAMME (ERP) WELL UNDERWAY S TANDBY A GREEMENT WITH THE IMF IN PLACE E CONOMIC P ROGRAMME O VERSIGHT C OMMITTEE 7 P UBLIC F INANCIAL M ANAGEMENT R EFORM ACTION PLAN MOFP S TRATEGIC R EVIEW

9. MOFP T RANSFORMATION P ROGRAMME Realigned Organisational Structure Customer Centric Service Orientation High talent workforce in a learning organisation Technology- enabled Improvement of Critical Business Processes A C ENTRE OF E XCELLENCE, 2017 8

10. R ETHINKING C HANGE M ANAGEMENT 9

11. UNDP ADDED VALUE UNDP’s Mission: Bringing About Change Capacity Development Niche Technical Assistance Contributed to debt exchange programme Change and Culture Management Capacity Development Innovation in Public Service 10

12. UNDP/MOFP P ARTNERSHIP UNDP Added- Value MOFP SECURED UNDP’ S SUPPORT FOR TECHNICAL ASSISTANCE IN CHANGE AND CULTURE MANAGEMENT CAPACITY DEVELOPMENT. UNDP’ S R ESEARCH FOR B EST T ECHNICAL E XPERTISE A VAILABLE A PPLYING D ESIGN T HINKING T HROUGH B EHAVIOURAL I NSIGHTS 11

13. V ALUE P ROPOSITION OF UNDP/MOFP P ARTNERSHIP 12

14. C HANGE M ANAGEMENT … P REDICTING H UMAN B EHAVIOUR TRADITIONAL VIEW OF HUMAN BEHAVIOUR However, this Perspective Fails To Explain And Predict A Large Proportion Of Behaviour And Decisions. 13

15. I NTRODUCING B EHAVIOURAL E CONOMICS /B EHAVIOURAL I NSIGHTS TO CHANGE MANAGEMENT HTTP :// WWW. YOUTUBE. COM / WATCH ? V =XH_B ZXP 8- D A& SNS = EM HTTP :// WWW. YOUTUBE. COM / WATCH ? V =XH_B ZXP 8- D A& SNS = EM 14

16. W HAT IS B EHAVIOURAL E CONOMICS (BE)/B EHAVIOURAL I NSIGHTS (BI)? N ORMS D EFAULTS S ALIENCE P RIMING I NCENTIVES A FFECT C OMMITMENTS E GO M ESSENGER I NFLUENCING B EHAVIOUR T HE MINDSPACE W AY 15

17. A PPLYING BE/BI: P RACTICAL I NSIGHTS To encourage behaviour change, make it EAST: E ASY, A TTRACTIVE, S OCIAL AND T IMELY. 'Change Minds by Changing Contexts' 16

18. A PPLIED BE/BI: P RACTICAL I NSIGHTS IN C ONTEXT 17

19. L INKING BE/BI TO P UBLIC A DMINISTRATION RESULTING IN REDUCTION OF INEFFICIENCIES AND INCREASE REVENUES BE/BI: A N I NVALUABLE T OOL Key insights into the psychology of behaviour motivations Low cost/ low pain option for curbing or motivating behaviour 18 P UBLIC P OLICY I MPLEMENTATION P UBLIC P OLICY I MPLEMENTATION involves influencing or changing behaviour via legislation, regulations, taxes and incentives. R ECOGNISES THAT PEOPLE ARE COMPLEX, AND OFTEN TIMES IRRATIONAL.

20. A PPLIED BE/BI AND D ESIGN T HINKING MOFP Vision: To be a High Performing, Centre of Excellence by 2017 D EEPER INSIGHT INTO EMPLOYEE EXPERIENCES, NEEDS AND BEHAVIOURS ARISING FROM MACRO ORGANISATIONAL CHANGE UNDP/MOFP partners to apply Institutional Design Thinking to build Change and Culture Management capacities 19

21. D ESIGN - THINKING MODEL ( ADAPTED FROM S TANFORD ART INSTITUTE ) R OAD M AP FOR UNDP I NVOLVEMENT EmpathizeDefineIdeatePrototype.TestRefine/Replicate/upscale 20

22. A PPLYING DESIGN - THINKING THROUGH BE / BI R OAD M AP FOR UNDP I NVOLVEMENT Conduct Culture Assessment. Target critical technical and administrative operations for BE/BI application. Explore possible solutions in the development and implementation of the change management Strategy Transform the ideas generated to an actual change management strategy and plan Try out in MoFP change management tools and ICT products Tools and ICT products are refined through feedback and observations and replicated to other Ministries 21 Empathize Define Ideate Prototype Test Refine/repl icate

23. A PPLIED BE/BI IN THE MOFP T RANSFORMATION P ROGRAMME Value Added to... 22

24. BE/BI A PPLIED I NTERVENTION S UCCESS @ MOFP 23

26. I N CLOSING … When was the last time you did something for the first time? Author Unknown 25 Old ways won’t open new doors… Author Unknown