1. © 2010 All material in this presentation is copyright of dnx ltd. New Platforms New Skill sets New Job Roles Teresa Richards www.linkedin.com/in/teresarichards79 www.linkedin.com/in/teresarichards79

2. New Platforms Location Based Services Q&A platforms Video Content

3. Location Based Services PlatformUsersBenefit Facebook Places There are more than 200 million active users currently accessing Facebook through their mobile devices. Even if you can’t check-in you can see and comment on other people’s check ins Four Square 6 millions usersIncentives for repeat visits Gowalla 450,000 usersCurated Trips Branded pins and items Loopt Star 4 million usersReal time rewards Coupons and email vouchers

4. How can these be used in B2B? Intel - Tradeshows Provides data Creates leads Offer vouchers/exclusive insights Interact with attendees

5. Real time Sales Regus – Outsourcing locate the nearest Regus centre on the go using GPS, including filtering by facilities, locate it on a map and get turn-by-turn directions. augmented reality feature overlays locations and distances of offices over a real-time view from the camera.

6. Q & A platforms PlatformUsersBenefit LinkedIn Answers Open to all LI usersLinkedIn Answers lets you tap the knowledge of your professional network Aardvark 100,000+A user simply asks a questions, and then Aardvark algorithmically determines the best person within the user’s network to answer the question Quora 320,000 registered *Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it * Estimated by Techcrunch Dec 2010

7. Benefits of Question platforms for B2B Research Thought leader positioning Lead Gen Crowd Sourcing

8. Which platform is best? What is the most important skill to have to run successful social media for a brand? 9 responses from LinkedIn Answers 1 response from Aardvark 0 responses from Quora

9. Other new platforms Video content

10. New Skills Good Communicator Technology Savvy Business knowledge

11. Good Communicator Good listener Passionate and enthusiastic High emotional intelligence Skilled writer Quick Thinking

12. Business knowledge Understand Org. vision and strategy Industry knowledge Experience Connected Authoritative

13. Technology Savvy Experience Curiosity Early adopter Analytical

14. New Job Roles Content Curator community manager Social Media Manager Online Media Manager Brand Evangelist Brand Advocate Community Producer Head of Interactions Head of Social Media Head of Online Community

15. Who’s responsible? PR agency Marketing agency Internal

16. Resource Requirements External Manager Internal Manager writer Analyst Admin Topic Expert Topic Expert Topic Expert Internal Gatekeeper: Monitors and develops the strategy. Assigns and coordinates actions. Internal Experts Approves content. Provides ‘expert’ level content. External team Produces content. Analyses results and monitors all social media channels. External Gatekeeper: Monitors and develops the strategy. Assigns and coordinates actions.

17. Final thought…