1. It’s that social media stuff again

2. I don’t know much about computers but I do like talking to people Tristram Hooley

3. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs The role of social media as a researcher, learner and teacher Tristram Hooley

4. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs What kind of academic do you want to be? Tristram Hooley

5. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs In these talks I balance Social media can give you competitive advantage over other academics Social media can transform the world

6. What would Antonio Gramsci say? Each man, finally, outside his professional activity, carries on some form of intellectual activity, that is, he is a "philosopher", an artist, a man of taste, he participates in a particular conception of the world, has a conscious line of moral conduct, and therefore contributes to sustain a conception of the world or to modify it, that is, to bring into being new modes of thought. All men are intellectuals, but not all men have in society the function of intellectuals. One must speak for a struggle for a new culture, that is, for a new moral life that cannot but be intimately connected to a new intuition of life, until it becomes a new way of feeling and seeing reality.

7. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs So can social media… help you to become a better academic? help you to win the academic rat race? help you to become more the sort of academic that you want to be? help you to become a different sort of academic? help you to change the world?

8. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs Who the hell am I? Staff page Blog Twitter CiteULike You’ll also find the social me on Facebook and bits of me on YouTube, LinkedIn and a range of other social media sites (often dead profiles).

11. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs What is social media? Internet services where the online content is generated by the users of the service. Why should academics be interested in it?

12. X

13. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs Transforming professional as well as social practice Thompson et al. (2008). The intersection of online social networking with medical professionalism.The intersection of online social networking with medical professionalism Reisman (2009). Will pharma twitter?Will pharma twitter? Dupuis (2009). Librarians and social media engagement. Bristol (2010). Twitter: Consider the possibilities for continuing nursing education.Librarians and social media engagementTwitter: Consider the possibilities for continuing nursing education Li (2010). Open Leadership: How Social Technology Can Transform the Way You Lead.Open Leadership: How Social Technology Can Transform the Way You Lead Hooley et al. (2010). Careering through the web.Careering through the web Hew (2011). Students' and teachers' use of facebook.Students' and teachers' use of facebook

15. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs We have experienced a growth in leisure time

16. We have mainly used this for… Consume

17. But social media is challenging TV People are using their leisure time to create, share and socialise. Jay Rosen calls us “the people known formerly as the audience” Clay Shirky* says that we are creating a “cognative surplus” that can be used for the good of humanity. The question is what are we creating and does it have any value? *See Clay Shirky (2009) Here comes everybody and (2010) Cognitive surplus for more argument on these lines.

18. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs For social/educational researchers This means that The nature of what we are studying (social interactions between people) is changing. But also that The way that we go about that study needs to change (new research methods) And that The way we operate as a profession is also likely to change (new professionalisms).

19. Social media: A guide for researchers

21. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs How do I use social media? Identification: Twitter & CiteULikeTwitterCiteULike Creation: Questioning on Twitter, trying ideas on the blog, recruiting research participants the blog Quality assurance: Getting feedback on the blog, looking at hit rates and citation rates Dissemination: Publishing on the blog, feeding to Twitter, LinkedIn, Facebook and CiteULike.LinkedInFacebook Collaboration: Using Google docs, Dropbox, the blog, Twitter and CiteULike.Google docs

22. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs Using social media for knowledge transfer Communities emerge around content Networks have to be curated to make them useful Reciprocity underpins the whole thing We have to be part of the community rather than outside of it.

23. Communities emerge around content Lots of engagement strategies amount to the creation of a big empty room

24. Academics have fantastic content to share People will engage with you and your ideas – they won’t start sharing in the abstract

25. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs How do networks work? Not like this

26. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs How do networks work?

27. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs Lessons from network theory You don’t need to know everyone. Knowing who the connectors are is important Be aware of what networks you are in and what ones you are not in Being part of a network takes time and energy – you can’t be part of everything.

28. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs What do you want from a network? Diversity Independence De-centralisation (Surowiecki, 2004) Also People who share your interests People to have fun/sociability with

29. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs Reciprocity “a state or relationship in which there is mutual action, influence, giving and taking, correspondence, etc., between two parties or things” OED

30. A brief case study

31. Some books you might want to read

32. iCeGS: Creative Solutions for the Careers Sector iCeGS www.derby.ac.uk/icegs My contact details t.hooley@derby.ac.uk @pigironjoe http://adventuresincareerdevelopment.com Just Google me…