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“To be or not to be” traditional media facing the challenge of new media Xu,xuefei(snow) Facing the challenge of new media, traditional media should confront.

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Presentation on theme: "“To be or not to be” traditional media facing the challenge of new media Xu,xuefei(snow) Facing the challenge of new media, traditional media should confront."— Presentation transcript:

1 “To be or not to be” traditional media facing the challenge of new media Xu,xuefei(snow) Facing the challenge of new media, traditional media should confront the question of “to be or not to be”.

2 Your company slogan About media What is traditional media? 1 2 What is new media? The first “movable type” (printing press) Two more technological breakthroughs— radio and television—brought it to its top. books, newspapers and magazines the Internet, digital and interactive TV and the next generation of mobile devices. (digital press)The second “movable type”

3 Your company slogan what kind of new media in the future? Comparing with wooden boards, silk is new media; comparing with newspaper, radio is new media; comparing with TV, computer is new media... Comparing with wooden boards, silk is new media; comparing with newspaper, radio is new media; comparing with TV, computer is new media... "new media" is a relatively concept and we can't say what new media really like anytime anywhere is. The concept of "new media" is always in development. Human's wisdom is the greatest invention of the nature. Who knows what kind of new media we will have in the future?

4 Your company slogan new technology challenges Digitization Digitization “ Press the mouse gets the news” Interactivity “people write their own newspaper” Globalization “People get news from all over the world” “People get news from all over the world”Participation “everybody is reporter and editor”

5 Your company slogan Decline: problem of worldwide traditional media themselves They can’t development themselves with development of modern society and new technology. They can’t development themselves with development of modern society and new technology. reader and audience reduced More and more people have taken and many also participate through a gateway to Netnews. Access via these community systems can be as easy as visiting the community library and membership is open to all who live in the community. More and more people have taken and many also participate through a gateway to Netnews. Access via these community systems can be as easy as visiting the community library and membership is open to all who live in the community.

6 Your company slogan How to deal with Maintain authority of traditional media Traditional media have traditional excellent feature and brand that have large influence; Traditional media have much resources include a large number of professional editors and experts they can produce professional news products that have their authorized standpoints. Traditional media have traditional excellent feature and brand that have large influence; Traditional media have much resources include a large number of professional editors and experts they can produce professional news products that have their authorized standpoints. Training customers who are loyal The habit of reading of Teenagers needs training. Traditional media must pay more attention to the potential reader from their childhood. As Teenagers are so interest in fashionable stuff so that Traditional media should keep up with the trend of development of internet. So building their online media is necessary. In this way, keora is advanced. The habit of reading of Teenagers needs training. Traditional media must pay more attention to the potential reader from their childhood. As Teenagers are so interest in fashionable stuff so that Traditional media should keep up with the trend of development of internet. So building their online media is necessary. In this way, keora is advanced.

7 Your company slogan my wishes for the next decade Let's give our new-product efforts the resources they need to win. Let's engage users by turning our sites into interactive, customizable venues where users can contribute their own content. Let's understand that community is about shared experience, and learn to help people share their experiences on our sites. Let's learn to be guides and not gatekeepers. Let's stop being Big-J Journalism bigots. Let's learn from our competitors, especially Google and Yahoo.

8 Your company slogan Thank you ! The most important is let's to be. Not just because we want to, but because it's important that we do so. In the end


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