1. COURTYARD 2014 MARKETING PLAN

2. OVERVIEW POSITIONING CORE MESSAGE TARGET DISTRIBUTION AND GROWTH 2014 COURTYARD GLOBAL SUMMARY  Largest global brand (# properties) in MI portfolio – over 930 properties in 38 countries; expected to reach 1,000 hotels in 2014  MI’s largest global pipeline, with majority of growth occurring in the Americas  12 th largest hotel brand in the world  CYRB penetration expected to reach 85% by year-end 2013  New guest room launching in 2014 Refreshing Business - Courtyard is designed for the business traveler who’s driven by success, but also sees business travel as an opportunity. Courtyard is the smart, dynamic culturally relevant hotel that helps me make the most of my time while traveling, so I can be successful. (Note: To be updated per final Portfolio Optimization work) Courtyard understands me and my needs, and enables me to be successful on the road. (May be tweaked based on final new brand campaign) The Optimistic Achiever (Note: To be updated based on portfolio optimization research) North America:843 Pipeline: North America:124 Europe: 44Europe: 8 CALA: 21CALA: 7 Asia Pacific: 24Asia Pacific: 35 Middle East/Africa: 4Middle East/Africa: 7 Total 936181 1

3. NORTH AMERICA KEY DRIVERS CORE MESSAGE TARGET KEY COMPETITORS  Approximately 85% of properties will have made the conversion to CYRB by YE 2013  “Gen Next” guest room launching in 2014  Weekend RevPar still below desirable levels  Will launch the fourth season of our NFL partnership; contract will be up for renewal in Spring, 2015 Courtyard understands me and my needs, and enables me to be successful on the road. (May be tweaked based on new campaign platform) Key Insight: Our target is proud of the work they’re putting in to be the masters of their ever-evolving destinies, comprised of grand and not so grand milestones. Their motivations and accolades may be different, but they all appreciate some recognition and help along the way. Primary: “The Optimistic Achiever” (Note: To be updated based on portfolio optimization research) FBT’s who find business travel enjoyable, and want to balance productivity with an experience that goes beyond meeting their work needs. (Note: To be updated, based on portfolio optimization research) Demographics from Latest Research Average Age: 33 Average Income: $134.5K 64/36 Male/Female Split 48% Gen Y, 41% Gen X Secondary: PT Couples/ Grown Up Experience Couples w/o children, traveling on weekends for a particular occasion (wedding, sporting event, reunion, etc.)  HGI (587 properties): Introduced new “It’s Better at the Garden” campaign this year, focusing on amenities. Comparable spend to CY thru April; up 22% YOY.  Hampton Inn (1957 properties): Running new “Hamptonality” campaign, which gives them an ownable message. Still tout 100% guarantee. Outspending the competition by more than 2 to 1 thru April, up YOY.  Holiday Inn (1241 properties): HI staying with “Stay You” campaign - based on being true to yourself on the road. Spend down 40% YOY thru April; rate is half of the CY spend.  Hyatt Place (178 properties): Utilizing “Welcome to a different place” platform. Very limited advertising; focus on free breakfast. Spend of less than $300K thru April * Spend info is YTD thru April, as reported via Kantar 2014 COURTYARD 3 MACRO OBJECTIVE Be the #1 Upper Moderate Tier Brand (as measured by Intent to Recommend, 1 st Choice Preference, and Market Share in Brand Tracking) 65% Married 66% College Educated Business Trips per Year: 10 Leisure Trips per Year: 5

4. OBJECTIVES STRATEGIESMETRICS NORTH AMERICA Increase overall brand consideration and share, especially among next gen travelers Drive greater weekend consideration Bring the brand story to life on property  Activate new customer target to ensure focused efforts across channels  Launch new brand campaign to further establish emotional connection with our target  Roll out new brand voice to continue to elevate brand perceptions  Maintain an airport strategy to “touch” customers when they are in the travel mindset  Optimize NFL partnership to continue to raise awareness of association with this elite brand  Implement programs to address Hispanic audience (key multi-cultural segment) in a meaningful and relevant way  Maximize owned assets (Facebook, Twitter, cy.com, m.com) to gain customer engagement  Optimize use of leisure portal to communicate all things CY on weekends (Advance Purchase, Experiences, NFL-themed package, etc.)  Leverage partnerships with amateur sports; pursue other appropriate partners  Tap into MR database to increase wknd share through exclusive offers to targeted customers  Utilize on-property opportunities (e-interface, TV, GoBoard) to more fully market the brand  Lift in communication awareness and brand perceptions via ad tracker research  Increase in NFL partnership awareness via ad tracker  Lift in consideration among Hispanic target  Likes, shares, posts, page views, etc.  Lift in weekend consideration via ad tracker and ad hoc research  Incremental room nights and revenue  Incremental revenue from targeted Rewards segments  More exposure for brand videos, commercials, etc. 2014 COURTYARD 4 MACRO OBJECTIVE: Be the #1 Upper Moderate Tier Brand

5. CHANNELCHANNEL STRATEGYMETRICS NORTH AMERICA Media (Cable TV, Digital, Mobile, Tablet, OOH, Paid Search) Partnerships Events/Experiential Direct Mail 2014 COURTYARD  Drive broad and efficient awareness of the new CY campaign, with a focus on Gen X and Gen Y  Deliver targeted messaging for greatest reach and frequency  Showcase brand in ways that allow it to be distinctive and stand out  Drive BT and LT bookings thru paid search; expand mobile PPC presence  Align the brand with partners who can elevate and/or differentiate our brand  Activate NFL partnership across multiple touch points to provide customers with meaningful, high-value experiences  Merchandise amateur sports and other potential partner offerings to drive small group business  Look to evolve airport lobby zones to provide greatest impact  Develop additional event ideas that will drive exposure for the brand  Look at opportunity to drive greater consideration with BT and PT through targeted offers against our most loyal customers  Statistically significant lift in ad awareness and perception shifts via ad tracker  Additional metrics by medium as appropriate  Impressions, visitors, bookings/revenue  Lifts in partnership awareness and brand consideration  Positive ROI  Positive feedback from customers  Earned impressions from PR coverage  Incremental revenue 5

6. CHANNELCHANNEL STRATEGYMETRICS NORTH AMERICA Owned Assets (Facebook, Twitter, CY website, m.com, hotel websites, on-property, Marriott Rewards) Packages/Promotions Public Relations 2014 COURTYARD  Create brand advocacy through engaging and relevant content, news, and offers across all of our social platforms  Test new social spaces to ensure we remain relevant  Leverage m.com/hotel websites to merchandise the brand and its initiatives  Continue to test re-targeting efforts  Utilize brand website to tell the CY story  Leverage CY property distribution to deliver messaging and experiences to our customers in a meaningful way  Utilize compelling offers to drive weekend consideration  Use weekend landing page on CY.com to highlight CY weekend offers such as AP rate and experiences packages  Develop NFL-themed packages  Develop large scale PR initiatives that highlight brand’s innovative new ideal of enabling success.  Conduct aggressive business media outreach positioning CY as leader in upper moderate tier  Enhance emotional connection through promotion of CY/NFL partnership and new CSR platform  Likes, shares, posts, page views, etc.  Click-thru rate to brand landing pages  Increase in conversion rate  Traffic and time spent on site  Traffic to weekend landing page  Increased weekend consideration via ad tracker and ad hoc research  Earned media impressions and positive brand sentiment 6