2. YOU CAN’T HANDLE THE TRUTH

3. CONTENTRUBBISH

5. BRAND BABBLE

6. “ The word brand has a tripartite etymology. One emphasis clusters around burning, with connotations both of fiery consummation and of banking the hearth. A second emphasis clusters around marking, with connotations of ownership and indelibility, as well as paradoxical allusions to intrinsic essence, whether of merit or stigma. A third emphasis clusters around the delivery of, or deliverance from, danger… The brand embodies the transformative heat of passion, properly tended...” Kellogg on Branding: The Marketing Faculty of the Kellogg School of Business. (Northwestern University)

7. ADWEEK “ …brand integration” “ …brand expectations” “ …brand experience” “ …brand advocates” “ …brand relevancy” “ …brand meaning” “ …branded content” “ …brand message”

8. ADWEEK “…brand holism”

9. “SCIENCE IS THE BELIEF IN THE IGNORANCE OF EXPERTS” RICHARD FEYNMAN

10. ADVERTISING IS DEAD

11. “…THE END OF TRADITIONAL ADVERTISING” SETH GODIN

12. “…THE POST- ADVERTISING AGE IS UNDER WAY” AD AGE

13. “…THE :30 SPOT - AT LEAST AS IT EXISTS TODAY - IS EITHER DEAD, DYING, OR HAS OUTLIVE ITS USEFULNESS. TAKE YOUR PICK." ” JOSEPH JAFFE, LIFE AFTER THE :30 SPOT, 2005

14. “…THE PRESENT IS APOCALYTIC. ANY HOPE FOR A SEAMLESS TRANSITION - OR ANY TRANSITION AT ALL - FROM MASS MEDIA AND MARKETING TO MICRO MEDIA AND MARKETING ARE ABSURD. THE SKY IS FALLING, WE ARE EXQUISITELY IRRETRIEVABLY FUCKED.” ” BOB GARFIELD, ADVERTISING AGE

15. “ADVERTISING IS DEAD” HUFFINGTON POST

16. eMARKETER

17. TELEVISION IS DEAD

18. “THE END OF TELEVISION AS WE KNOW IT” IBM, 2006

19. NIELSEN Timeshifted Real time 8% 92%

20. “LET’S JUST DECLARE TV DEAD AND MOVE ON” TECHCRUNCH, 2006

21. “TRADITIONAL TV WON’T BE HERE IN 7-10 YEARS” WIRED, 2007

22. “TV IS DYING SAYS GOOGLE EXPERT” THE TELEGRAPH, 2007

23. “INTERNET IS SET TO REVOLUTIONIZE TELEVISION WITHIN 5 YEARS” FOX NEWS, 2007

24. NIELSEN Video on web Video on a TV 4% 96%

25. RADIO IS DEAD

26. Mins/wk on webMins/wk on radio NIELSEN 784 342

27. WHY ISN’T OUTDOOR DEAD?

28. DEATH BY INTERACTIVITY

29. 38% OF WEB TRAFFIC IS HUMAN CNET

30. 1 AVERAGE BOT-NET CAN PRODUCE 1 BILLION FRAUDULENT ONLINE AD IMPRESSIONS A DAY MEDIAPOST/FORENSIQ

31. 54% OF DISPLAY ADS PAID FOR BY ADVERTISERS BETWEEN MAY 2012 AND FEB 2013 NEVER APPEARED IN FRONT OF A LIVE HUMAN BEING THE WALL STREET JOURNAL

32. POTENTIAL $9.5 BILLION IN ONLINE AD FRAUD IN US IN 2014 ADWEEK

33. 57% OF 2 BILLION VIDEO ADS SURVEYED WERE UNVIEWABLE THE NEW YORK TIMES

34. “…THERE IS MASSIVE FRAUD IN THE DIGITAL MARKETPLACE” PRESIDENT, ADVERTISING AGE

35. REJECTING 75-85% OF ONLINE IMPRESSIONS “FRAUDULENT, UNSAFE, UNVIEWABLE OR UNKNOWN” KRAFT

36. DEATH BY SOCIAL MEDIA

37. 3.5 MILLION LIKES 5% DECLINE IN MARKET SHARE PEPSI REFRESH PROJECT

38. “SOCIAL MEDIA FAIL TO LIVE UP TO EARLY MARKETING HYPE” THE WALL STREET JOURNAL

39. “TWEETS AND LIKES DON’T TRANSLATE INTO BUYS” SAN FRANCISCO CHRONICLE

40. “FACEBOOK BRAND ENGAGEMENT PLUMMETS, STUDY SHOWS” CNBC

41. “EMAIL REMAINS A MORE EFFECTIVE WAY TO ACQUIRE CUSTOMERS THAN SOCIAL MEDIA - NEARLY 40 TIMES THAT OF FACEBOOK AND TWITTER COMBINED ” MCKINSEY & COMPANY

42. “…(FACEBOOK) WAS TELLING BRANDS TO INCREASE THE NUMBER OF PEOPLE FOLLOWING THEIR PAGES. NOW IT SAYS FANS ARE LARGELY IRRELEVANT” THE NEW YORK TIMES

43. DEATH BY SOCIAL MEDIA

44. THE THING THAT WILL CHANGE EVERYTHING

45. 6% 94% eCommerceBrick&Mortar US DEPT OF COMMERCE

46. = 0 + DUKE UNIVERSITY

47. MOBILE COMMERCE IMMOBILE COMMERCE 1% 99% US DEPT OF COMMERCE

48. “I wish I’d been brave enough to be this rude,’ Prof. Byron Sharp, author How Brands Grow. Author of The Ad Contrarian and 101 Contrarian Ideas About Advertising