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Media Literacy and the Democratic Dividend The win-win in partnerships with news media.

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Presentation on theme: "Media Literacy and the Democratic Dividend The win-win in partnerships with news media."— Presentation transcript:

1 Media Literacy and the Democratic Dividend The win-win in partnerships with news media.

2 www.wan-press.org Aralynn McMane, Director, Young Readership Development, amcmane@wan.asso.framcmane@wan.asso.fr The World Association of Newspapers (Paris) represents 18000 newspapers worldwide through national associations and company members.

3 World Young Reader Prize Namibia PUBLIC SERVICE WHY: The paper used excess newsprint to produce one million “scrapbooks” of blank pages for writing and drawing, and partnered with a local grocery store to distribute them to schools in rural and disadvantaged areas around the country. Republikein

4 World Young Reader Prize: South Africa PUBLIC SERVICE WHY: The Sunday Times of South Africa won the 1999 World Young Reader Prize for helping to fill the country’s need for quality school materials. The four-page weekly supplement in the Sunday Times provides story books, exercises, maps and a wide range of activities to attract and instruct the young. The materials have attracted strong support from teachers, sponsors and readers. Sunday Times

5 World Young Reader Prize: South Africa EDITORIAL STRATEGY WHY: This 9 000 circulation weekly tied with The Irish Times for its weekly science supplement designed to increase literacy and numerical skills. Though a small weekly paper with an average 9 000 circulation, the Mirror increased distrubution by placing all the materials on its web site for use, without cost, by anyone who wanted it. The materials can be found at: http://www.zoutnet.co.za Limpopo Mirror

6 The newspaper as your ally Publishers need to engage new readers Strategies in place – no need to invent Multi-platform Doing journalism Cheapest resource – the newspaper itself The missing link: teaching freedom

7 Children who use newspapers in class know more of the answers.

8 …. and are more likely than those who don’t to develop civic values. SPOT THE NEXT PRESIDENT

9 NIE Using the adult newspaper in the classroom

10 Newspapers and newspaper associations create youth reporters for a day, for a week for a year. Research links this work with development of democratic values Journalism & the Young JUST DO IT

11 Doing journalism for real – with the pros. MALI Using the newspaper in class.

12 LIBERIA Using the newspaper in class.

13 GHANA Media in Education Trust – Ghana Begun with help of MIET South Africa Six basic teacher guides Tested World Newspaper Reading Passport

14 HELPING PARENTS TEACH THEIR CHILDREN A newspaper insert and online forum funded by companies.

15 VOTING A newspaper insert and online forum funded by companies.

16 What’s missing? Study: media literacy = critical thinking but also cynicism about freedom of expression and freedom of the press. WAN is helping UNESCO work on a toolkit that will help teachers add that “missing piece”

17 Journalists get killed

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19 www.worldpressfreedomday.org

20 More than 1,000 teen-age participants in the European Journalist for a Day programme, led by Vers l'Avenir of Belgium, joined a successful global effort to liberate the editor Pius Njawe from prison in Cameroon. Joining the fight

21 www.worldpressfreedomday.org

22 www.wan-press.org Aralynn McMane, Director, Young Readership Development, amcmane@wan.asso.framcmane@wan.asso.fr The World Association of Newspapers (Paris) represents 18000 newspapers worldwide through national associations and company members.

23 PANELISTS South Africa: The School Newspaper Project Gail January & Joseph Makuwa Ghana & Liberia: Newspapers in Education Solomon Ofori


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