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Moscow, May 16 th 2008. THE 4 ACTORS CREATORS Sellers of Creativity (including Students :) PLANET The market BRANDS Buyers of Creativity The platform.

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Presentation on theme: "Moscow, May 16 th 2008. THE 4 ACTORS CREATORS Sellers of Creativity (including Students :) PLANET The market BRANDS Buyers of Creativity The platform."— Presentation transcript:

1 Moscow, May 16 th 2008

2 THE 4 ACTORS CREATORS Sellers of Creativity (including Students :) PLANET The market BRANDS Buyers of Creativity The platform

3 HOW THE SYSTEM WORKS That’s “Unlimited Creativity” ;) Brands (Companies) Publish their creative Briefs on www.BootB.com that can be seen from each corner of the planet (12 languages :) 1 Creators (including Students :) Read the Briefs & can Publish their creative Solutions 2 Brands Choose the Best Solution that flies ootB (out of the Box :) 3 Creators Catch the real money appropriated by the Brand as the Budget. 4 $

4 WHO IS On Brands get ootB Creativity and Creative talents get challenge and real money is the on-line Pitching Engine that brings Brands and Brains together all around the Planet.

5 CREATORS Segment 4: Local Agencies (small 2 medium) Segment 3: Professionals (in Top Agencies) Segment 2: Freelancers Segment 5: Multinational Networks Segment 1: Creative talents (students, … :)

6 PASSPORTS Passports are T-Shirts. With a front and a back page. Inside is the most creative thing… you! Everybody can choose online an ootB (out of the Box :) passport! Front: Back:

7 CREATORS > 7 500 from 116 countries QUANTITY QUALITY Growth trend:

8 WHY JOINING To have the possibility to run Global Creative Pitches (tenders) from their offices For Companies (Brands) For Students To have the possibility to simultaneously Learn and Earn (receiving Insight and Income! :) To use a new powerful teaching system that provides: - Best-practices on how to create marketing services - A motivating tool giving students learning by doing (and doing while earning :) For Marketing Professors

9 IT’S SIMPLE TO JOIN Re-gister 1 23 BRANDS BRAINS Publi-sh Ca-tch Brief Solution On www.BootB.com On www.BootB.com Best Creativity $ (the Budget :) Buyers of Creativity Sellers of Creativity FREE 1 rule only:

10 WHAT CAN CREATE ( + Your own desire on request :) Total 45 services Brands Products Concepts Advertising PR Design Promotion Copywriting Video-Photo Décor PORTFOLIO Example of services inside a category: Web Advertising: 5 services Video Radio Print Outdoor

11 Brands Products Concepts Advertising PR Design Promotion Copywriting Video-Photo Décor PR strategy, PR event – Peugeot Packaging design – Alpenliebe (India), Gancia (Italy) Advertising campaigns – Grazia (China), LEGO, Disney In-store promo ideas – Auchan Fundraising concepts – UNICEF RUSSIAN TRACE IN Russian Brands and Russian Winners

12 WHAT DO THEY SAY ABOUT Mads Nipper LEGO – Executive Vice President – Market & Products Martin Lindstrom Branding Guru “BootB is one of the most exciting projects I have come across for years. It holds fantastic potential to open an entire world of creative talent to companies like ours that work with creativity as a core brand value. I am impressed with the way BootB is inspired by children in their limitless and curios way of thinking and acting.” “ BootB plans to bring creative talent and buyers together. It bypasses obstacles to creative communication and reaches across the world with ‘out-of-the-box’ thinking. When I established my own advertising agency at the age of twelve, even having staked a claim in notoriety, it was tough selling ideas in an adult world. I was too young to be worth listening to. The BootB concept gives new talent an audible voice. It opens doors to untapped creative talent, and to new consumer insights, enabling clients and sellers to meet in unexplored territory and introducing brands to powerful new dimensions.”

13 WHAT DO THEY SAY ABOUT Richard Beighton UNICEF Geneva - Head of Fundraising Services, PSD “BootB gave us access to a great width of different creative options that would have been impossible with a traditional agency. Usually you will be presented with 4 or 5 ideas - with BootB we had over 110! And for a global organization like ours it is great to be able consider ideas that are truly from around the world and that reflect so many different perspectives and views.” Jérôme Saigot Peugeot Russia - Marketing Director "BootB will certainly be for us a thrilling and innovative Marketing tool. We are convinced that, through this new marketplace, we will get access to new creative tendencies, which will quickly and timely respond to our needs. This opportunity opens doors to new talents, which Peugeot Russia, with its definitely "out of the Box" spirit, surely doesn't want to miss!"

14 a Creator Now you can become and… Squeeze (For a better price :) your Brain!

15 & ready to hear your o.o.t.B. questions ! & ? Thanks for attention ? !


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