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Take the Bitch out the Pitch!. Yay! You’ve been invited to pitch! Does this sound familiar … ? The client (who you barely know) briefs you. The brief.

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Presentation on theme: "Take the Bitch out the Pitch!. Yay! You’ve been invited to pitch! Does this sound familiar … ? The client (who you barely know) briefs you. The brief."— Presentation transcript:

1 Take the Bitch out the Pitch!

2 Yay! You’ve been invited to pitch! Does this sound familiar … ? The client (who you barely know) briefs you. The brief is exciting but lacks critical information and strategic insights You have one week before you are back in front of the client There are three other agencies pitching - plus the incumbent You know you can’t start work until you have key category and brand insights You have no time and no budget to get the insights you need So you make a few assumptions and build a case based on anecdotal evidence You and your team put in long hours and use up valuable client time You hope that your big idea is enough to win the day 85% of the time it is NOT!

3 Yay! You’ve been invited to pitch! Here’s what could happen next... The client sends you a brief – you know you need help You call WhyFive and secure exclusive input on your pitch WhyFive signs an NDA and we join your pitch team We revert within hours with customised exclusive insights for your team We are ready to present insights specific to the brief within days We help you to create a winning response based on empirical evidence You KNOW that your big idea is enough to win the day 85% of the time it is !

4 What’s the PitchPerf ect deal? Data presentations: Pitch and lose-R Pitch and win-R Bespoke Solutions*: Pitch and lose-R Pitch and win-R * Quick bespoke dipstick research specific to the brief Includes all data access and presentation Rates quoted excluding vat. New business pitches vary in size and complexity We are happy to be flexible but our typical rates are as follows:

5 Proprietary Insights from WhyFive BrandMapp (includes TopEnd) The SA Wealth Report The Entrepreneurs Report The Black Youth Report The Wine and Spirits Report AutoMapp Insights SportsMapp Insights SA Retail Shopper Report Fashion Shopper Report The Cool Youth Report The Ubuntu Report – cause marketing The SA Body Image Report CREAM – content optimisation tool AMPS (for lower LSM work) and BESPOKE Solutions - fast, focused, brief-specific insights More on these and other insight resources at

6 SA income distribution (MHHI) of 30m adults SA consumer spend 86% + 70% 20% 10% 14% > R > R This is what R2 trillion looks like! Our insights focus on this top 30% of the SA population

7 What an expert says …. “What makes pitches so hard, particularly when the brief from the client is not comprehensive, and when the turnaround time is fast, is that the agency is operating in a vacuum. They are also usually operating in a new category. So the really difficult thing is getting to understand the category, and understanding the consumer within that category, quickly enough in order to inform the strategy and creative development. WhyFive's PitchPerfect sounds like it provides these critical insights, quickly, at times that really count” Gillian Rightford AdTherapy

8 What the agencies say …. “The WhyFive team are super smart, proactive, generous with support service and of course owners of hugely innovative insights to help support new business pitches across all sectors - we highly recommend them” Media Agency – Managing Director Johannesburg “PitchPerfect is ingenious! It not only gives us access to the right insights at the right time (and the right price!) – but we get the WhyFive team’s expertise and experience on board when it counts”. Full Service Agency – Managing Director Cape Town

9 #1. Five years of proven online methodology #2. Director-level involvement in all disciplines #3. Access to cross-tab data - or runs on demand #4. Crucial story-telling component to bring insights to life #5. Strategic presentations – we don’t just drop data Why WhyFive?

10 #1. It’s cheaper We price our products at about 10% of traditional research methodologies. #2. It’s deeper At their discretion, people will give you more time than you think – if you ask right! #3. It’s wider Hard-to reach groups, massive samples and far deeper segmentation. #4. It’s faster From concept to insights – we turn projects around in days. #5. It’s better Digital technology ensures improved quality of processes from field to analysis. Why online?

11 Take the Bitch out the Pitch!

12 thankyou. For more information or to discuss your PitchPerfect requirements please contact: Stuart Lowe Director WhyFive Insights Pty Ltd m t f wwww.whyfive.co.za


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