1. THE STRATEGIC MINDSET ® PROCESS Syllabus for the First 2-years of the Strategy Tank Copyright © 2002-2013 by GC Franchising Systems, Inc. 1 Strategy Tank Syllabus

2. Major Objectives Copyright © 2002-2013 by GC Franchising Systems, Inc. 2 1.Be More Focused, Effective & Strategic 2.Earn More Money 3.Work Less 4.Enjoy a Richer Life (more freedom and personal time) Adopt a STRATEGIC MINDSET ® for Business and Life Fully Implement the Principles of the 80/20 Rule Strategy Tank Syllabus

3. Our 1 st Year Journey – Self- Discovery & Strategic Solutions Quarter 1: Introduction to Coaching 90-Day Focusing Process (Face Reality, Self Knowledge, Relationship Management, Strategic Focus/Priority Management, Vision/Goals) The Strategic Planner sm Quarter 2: Strategic Business Concept Review and Accountability (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm Strategic Selling Quarter 3: Review and Accountability (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm Strategic Marketing Quarter 4: Review and Accountability (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm Leadership Leverage Copyright © 2002-2013 by GC Franchising Systems, Inc. 3 Strategy Tank Syllabus

4. Our 2 nd Year of Strategic Solutions Quarter 5: Review and Accountability – 12 Month Look-Back (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm People Management Quarter 6: Review and Accountability (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm Business Planning & Implementation Quarter 7: Review and Accountability (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm Developing an Operations Manual Quarter 8: Review and Accountability (last quarter’s Strategic Planner sm ) 90-Day Focusing Process/Strategic Planner sm Learning to Let Go – Enjoy Life Copyright © 2002-2013 by GC Franchising Systems, Inc. 4 Strategy Tank Syllabus

5. Your Path to Earning More & Working Less 1.Face reality – really know your business & self 2.Define your vision and your goals – get focused! 3.Adopt a strategic focus & priority management system – act less like an employee and more like a CEO 4.Use a strategic selling process 5.Leverage the power of marketing – achieve substantial growth 6.Excel at leadership, not doer-ship -- create a vision and excite your team Copyright © 2002-2013 by GC Franchising Systems, Inc. 5 Strategy Tank Syllabus

6. Your Path to Earning More & Working Less (cont’d) 7.Effectively manage your greatest asset – your people 8.Develop clarity of direction for your company with a simple business plan and accountability process 9.Systematize your business by creating, documenting and improving all your key processes, procedures and policies – document your business, train others, delegate to others, and replace yourself in the technical trenches 10.Learn to let go and enjoy life -- trust your systems, your people, and your leadership talents Work less “in” your business and more “on” your business and life Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc. 6