1. Chrysler Group’s Innovative Use Of Emerging Technologies To Develop And Promote Safety Scott Redman Manager Safety Planning and Strategy Chrysler Group September 29, 2004

2. 2 Chrysler Group achieves safety through a three part, holistic safety approach 1. Education – Safety Programs designed to educate and raise awareness of high-risk behavior 2. Active Safety – Features designed to mitigate or reduce collision severity prior to an impact 3. Passive Safety – Features designed to protect the occupant after an impact Chrysler Group Safety Overview Back Back

3. 3 Chrysler Group Safety Some elements comprising the holistic safety approach Safety Programs Road Ready Teens Fit For A Kid/SeatCheck LATCH Campaign Public service announcements Active Features ABS and Traction Control Electronic stability program (ESP) Panic brake assist (PBA) Rollover mitigation Passive Features Seat Belts Pretensioners Load limiters Front Airbags Side Airbags Collapsing Steering Column Back

4. 4 High Speed Impact (steering column, knee bolsters) Moderate Impact (Airbags) Low Speed Impact (Seat Belts) Accident Avoidance (ESP, Panic brake assist) Heavy braking (ABS) Light Braking (traction control ) Normal Ride Passive Safety Active Safety Crash Vehicle Accident Phase Chronology Safety Programs Back

5. 5 Parents of teens 14 to 17 Teens 14 to 17 years old Road Ready Teens- Target Audience Deaths in Police-Reported Crashes per Million miles Traveled, by Driver Age. Back

6. 6 Offering parents proven recommendations to keep their teens safe Developed with the guidance of safety experts www.roadreadyteens.org Back Road Ready Teens – Parent’s Guide

7. 7 Developed by WildTangent, StreetWise is designed to raise awareness of risk, help teens understand why distractions are so deadly and why restrictions are so important www.roadreadyteens.org Back Road Ready Teens – Street Wise

8. 8 www.roadreadyteens.org Back

9. 9 Back www.roadreadyteens.org

10. 10 StreetWise Beta-testing, University of Michigan All participants reported that StreetWise helped them better understand driving risks 61% were more likely to take steps to protect themselves from driving risks after playing StreetWise Back Road Ready Teens – Research Proven

11. 11 High Speed Impact (steering column, knee bolsters) Moderate Impact (Airbags) Low Speed Impact (Seat Belts) Accident Avoidance (ESP, Panic brake assist) Heavy braking (ABS) Light Braking (traction control ) Normal Ride ESP Safety ProgramsBack Vehicle Accident Phase Chronology Passive Safety Active Safety Crash

12. 12 Electronic Stability Program (ESP) The potential for active safety lies in the avoidance or mitigation of accident severity Where passive safety allows milliseconds for decision making, active safety provides seconds One such feature is Electronic Stability Program (ESP), which is designed to assist the driver in maintaining directional control Due to the importance of active safety, there is a module dedicated to the emerging technologies used to in the development of ESP Back

13. 13 ESP Computer Aided Engineering Safety ProgramsBack Vehicle Accident Phase Chronology High Speed Impact (steering column, knee bolsters) Moderate Impact (Airbags) Low Speed Impact (Seat Belts) Accident Avoidance (ESP, Panic brake assist) Heavy braking (ABS) Light Braking (traction control ) Normal Ride Passive Safety Active Safety Crash

14. 14 CAE / Simulation Technology A full range of computer aided engineering (CAE) simulations have been employed in the development process The development process flow verifies safety at the component level first, systems, & ultimately the full vehicle Back

15. 15 CAE / Simulation Technology Insert SAE video Back

16. 16 Stroking Steering Column Example The patent-pending energy absorbing steering column reduces force to the occupant during a high severity impact event Column Stroke Force Without column stroke (conventional design) With column stroke (Pacifica Design) Bend Strap Capsule Back Chrysler Pacifica

17. 17 The component choreography is developed as part of the system using computer simulation Stroking Steering Column Example Back Chrysler Pacifica

18. 18 The restraint component choreography is confirmed via system testing Bottom of the Steering Column Side view of the same test Stroking Steering Column Example Back Chrysler Pacifica

19. 19 Chrysler 300 / Dodge Magnum The rear sill reinforcement was optimized through simulation to ensure consistent impact performance Rear Structure Example Back

20. 20 The rear structure, including the sill reinforcement, was designed to allow the spare tire to rotate out of the way during a rear impact Chrysler 300 / Dodge Magnum Rear Structure Example Back

21. 21 Dodge Durango The Durango frame tips were designed, through many iterations, to crush a specific distance at several critical speeds Frame Rail Tip Example Back

22. 22 Post crush tip Pre-crush tip Frame Rail Tip Example Dodge Durango Back

23. 23 Dodge Durango Durango underbody – vehicle impact Back Frame Rail Tip Example

24. 24 Summary Through the innovative use of emerging technologies, the Chrysler Group will continue to support the goal of reducing roadway fatalities Back Environment Active Safety Passive Safety Education Chrysler Group Holistic Approach

25. Chrysler Group’s Innovative Use Of Emerging Technologies To Develop And Promote Safety Scott Redman Manager Safety Planning and Strategy Chrysler Group September 29, 2004