1. 1 Ericson University March 2013 Welcome!

2. 2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 2 EU March 2013 Agenda

3. 3 2013 Product Introduction Schedule ProductDate 1140 Series LED02/27/13 800 Series LED03/27/13 TuffTraxx04/17/13 Tri-Panel LED05/15/13 PowerCart06/12/13 50W LED07/10/13 Oscar - ReduxQ3 2600 LEDQ3 Oscar - MiniQ3 Oscar - Roll CageQ4 Configurator - Temp PowerQ4

4. 2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 4 EU March 2013 Agenda

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6. Made in the USA – Support for North American manufacturing – Family owned and operated since 1918 (4 th generation) LED Lighting Technology – Low power consumption – Reduced operational costs – Additional job-site circuit availability cULus Outdoor / Wet Location Listed – UL Listed provides customers with peace-of-mind and confidence – Safe, reliable operation is assured indoor or when exposed to the elements 6 1140 Key Product Features and Associated Customer Benefits

7. Cool White LED – Reduced eye stress and associated health concerns – Improved workplace ergonomics from glare-free operation Daisy-chain Connectivity – Simplified cable routing – Reduced cabling expense – Multiple light connectivity from a single circuit 7 1140 Key Product Features and Associated Customer Benefits Model NumberMaximum Lamp CapacityMaximum Length (ft.) 1140-4F-LED30150 1140-25F-LED20500 1140-50F-LED14700

8. 50,000 Hour Life Expectancy – Reduced replacement costs – Reduced down-time and maintenance costs Lightweight, Impact Resistant Material – Increased product longevity – Simplified installation and handling Green / Ecologically Friendly Materials – Support for sustainable “green” friendly initiatives Flexible mounting alternatives – Hang or stand to meet changing operational requirements 8 1140 Key Product Features and Associated Customer Benefits

9. Tunnel Lighting – Construction, water and electrical utilities Task Lighting – Assembly / repair, inspection, construction, law enforcement Entertainment Venues – Fairs, concerts, carnivals, fund raising Emergency Medical Care – Triage, pre/post-operative locations, counseling Defense / Safety – Temporary command posts, food facilities, living quarters 9 1140 Market Opportunities

10. Utility Maintenance – Electrical, water, phone, cable, Recreational Events – Carnivals, fairs, food services, receptions, outdoor parties Tent Lighting – Military, emergency response, medical care, carnivals Construction Sites – Commercial, residential 10 1140 Market Opportunities

11. Trade Pricing Price Differential Over Fluorescent – ~25% 11 1140 Series LED Product Launch Model NumberP48 Trade 1140-4-LED$809.84 1140-4F-LED$828.43 1140-25-LED$862.03 1140-25F-LED$896.22 1140-50-LED$859.05 1140-50F-LED$880.36 1142-25-LED$852.15 1142-25F-LED$870.72

12. 2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 12 EU March 2013 Agenda

13. http://eselect.ericson.com/ 13 On-line Product Selectors

14. 2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 14 EU March 2013 Agenda

15. Responsiveness / Quick Turn-around – Completeness Is Critical Improves Turn-around Time Significantly Eliminates Confusion and Errors Eliminates Need for Multiple Quote Generation – All Quote Requests Are Logged and Tracked All Request Need to Be Submitted Utilizing Defined Process On-line Form – http://www.ericson.com/RFQ_Masterhtml.html http://www.ericson.com/RFQ_Masterhtml.html Email – quotes@ericson.com quotes@ericson.com 15 Quote Process Essentials

16. 16 Quote Process Essentials Requested By: Rep Agency: Rep Name: Email Address: Distributor: Name: Location: Account No.: Project: Project Name: End User Name: End User Email Address: Inquiry: New Add-On to Existing Quote Current Quote Change to Existing Quote Current Quote Renewal Current Quote: Competition: Competitor: Part Number: Per Item Requested: Qty. Required: P/N or Complete Specs for Modified/Custom Item: Target Price: Need by Date (of Product): Government / International / Other: GOV, Bid board items, etc.Send Directly to Ann Zelch International/directSend Directly to Dan Ericson Other InquiriesForward to quotes@ericson.com

17. 2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 17 EU March 2013 Agenda

18. Commission % vs. Commission $$$ – Freight Excluded Straight Commission % Applies Commission $$$ = Quoted Value * 10% $23,748 * 10% = $2,375 Commission 18 Freight Included Clarification …

19. Commission % vs. Commission $$$ – Freight Included Same Commission $$$ Commission % Will Vary on Quote $23,748 * 10% = $2,375 Commission … No Freight Commission % = $2,375 / ($23,748 + $800) … Freight Included = 9.6% $24,748 * 9.6% = $2,375 Commission … Freight Included Same Commission $$$ 19 Freight Included Clarification …

20. 2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 20 EU March 2013 Agenda

21. WESCO - COGS & Global Accounts Ericson U.S. 2012 COGS Global Accounts 69% Increase Top 25 Global Accounts:

22. 2013 Marketing Planning 2013/2014 Buyers Guide – 6 pages One WESCO Branch Trade Shows – 5 shows Birmingham – 5/2 Norfolk – 9/5 Industrial Program: Global Accounts Customer Relationship Handbook - Handbooks featuring supplier's industrial capabilities, printed for our new Global Account wins – Temp power and LED lighting will be featured Petrochem Capabilities Brochure – 3Q

23. 2013 WESCO Marketing Programs Supplier Marketing ProgramDescription/FocusAudience Electronic Sales Bulletins (2) Email bulletin featuring any Ericson product/promo/ serviceInternal - WESCO Sales Reps Participation in Inside Track (11 issues)Marketing E-NewsletterInternal - WESCO Sales Reps

24. AD Rewards Introduction packet sent to all Affiliates 24

25. AD Rewards Literature Literature available on rep login to order Email version also available

26. RepLink Phase 1 Will go LIVE TODAY! Login – first initial; last name Password – ericson1 (will ask you to re-set password) Email Kristin with questions

27. Access RepLink from Ericson home page

28. 28 Ericson University March 2013 Thank You For Attending!