1. Riley Rink at Hunter Park Community Meeting September 16, 2014

2. Background & Current State Business Plan Highlights Introduction - General Manager Jon Larson Questions Agenda

3. Background

4. 1997 - 2005 Business Model Rink & turf operations High profit concerts underwritten by donors Active donor group funding capital projects & select operating expenses Fundraising Letter An endowment was established for operating expenses & scholarship; The board established an endowment for plant & equipment replacement

5. 2006 - 2011 Business Model Rink & turf operations High profit concerts underwritten by donors Active donor group funding capital projects & select operating expenses Fundraising Letter The endowment for operating expenses & scholarship was stable; No longer enough cash to contribute to the plant & equipment fund Added: tradeshows, events, ice programming, summer ice

6. 2011-2013 Business Model Rink & Turf Operations High Profit Concerts underwritten by donors Active donor group funding capital projects select operating expenses Fundraising Letter Tradeshows, events, ice programming, summer ice The endowment for operating expenses & scholarship was stressed; No longer enough cash to contribute to the plant & equipment fund Added: Hunter Fairgrounds project to grow revenue  Workforce & expense base grew to support strategy

7. 2003 – 2019 Financial Overview But… the revenue did not grow. The yearly operating deficit, funded by annual fund, investment performance, grants & other donations, significantly increased. Endowment earnings were overwhelmed & our line of credit began to swell.

8. 2013-2014 Business Model Reduced expenses  Staff reduced from 5 full time employees to 2 full time employees  Line item cuts – every line trimmed or eliminated  Solar panels came on line to reduce electric expense Summer Ice cancelled at last minute due to soft enrollment & other mitigating factors Short term revenue measures taken  Attempted to increase ice time usage by decreasing ice price 10%  Added Last Minute ice program  Customers bought same or less ice than previous year  Revenue stream reduced by lower prices, snowy winter & difficult holiday calendar which decreased budgeted public skate revenue by 31%

9. In 2013-2014 we were just holding on… All tactics, no direction, no fun In short – could not go forward without a plan

10. Move to a sustainable break-even operating budget Document standard operating procedures for arena operations, programming, marketing & technology Recruit & hire staff & board with skill sets to execute the plan. Set forth specific responsibilities for which staff & board are accountable Create specific action steps to achieve plan goals Re-imagine the vision … roadmap for the future 2014-2019 Business Plan Components

11. ①Core operations focus Aggressively seek to break-even by controlling expenses and growing revenue Grow participants… increased programming / support for youth skaters ②Improve fundraising Directed giving – floor, cooler, youth focused programs Annual Fund Letter plus ③Take action on Hunter Fields. Create revenue source from non-performing asset 2014-2019 Business Plan Specific Action Steps - The Top 3

12. Service: We will go the extra mile to meet our customers needs Resourceful: We will find solutions to customer problems Well-Being: Our facility will be a wholesome & safe place for our customers Environment: We will be dedicated to sustainable operating practices Integrity: We will work as a team & deal fairly and honestly 2014-2019 Business Plan Context to achieve The Top 3

13. SIMPLE. Simple drives costs down Incremental, not “all in” – Can’t do everything at once; more importantly, small steps are a lot less expensive and reduce risk Strategy drives tactics – If an idea does not support the top 3, we do not provide resources 2014-2019 Business Plan Operating Principles to achieve The Top 3

14. Email  Weekly newsletter – The Hunter Park Hump Day Howler. The hot seat, weekly announcements, around town. Website  Program marketing, calendar, donor opportunities & acknowledgement.  Integrate video & photos.  Work toward online registration Social  Facebook Future….. mobile App  Investigate low-cost way to talk directly to customers. Push schedule reminders, sign-up opportunities, event marketing, public ice schedules, financial support opportunities, etc. 2014-2019 Business Plan Communications to achieve The Top 3

15. Winter SpringSummer Fall RINK RINK/ TURF EVENT / RINK* EVENT 2014-2019 Business Plan RRHP Seasons to achieve The Top 3 Ice: Late October to early Mar Turf: Early March to late April Outsourced Events: Late April – Early October Minimize changeovers, leverage seasonal demand *Summer ice IF fully subscribed

16. Rink  Disciplined planned maintenance program; continuous improvements for efficiencies, reducing costs & ensuring a quality ice surface Housekeeping  Clutter free, organized, clean facility; Everything the customer sees works Grounds  Maintained on a schedule; No clutter; Everything works Concession  Outsourced or Rink operated at high value times Pro Shop - Keep it simple Swap shop - Free used hockey & skating equipment 2014-2019 Business Plan Rink Season Operations & Retail

17. Youth Skaters  Revitalize programs for youth skaters. Create, market and run new entry programs & camps  Middle school ice dances & fun events, Improved school skate programming & coaching  Partner with NHA to propel graduates to high school hockey Tournaments & events  Partner with customers to develop, market and run hockey tournaments, Bonspiels, & figure skating competitions Group customers  Create standard operating procedures manual to ensure year to year consistency Adult hockey  Organized & well communicated for participants; Each program has a volunteer coordinator Program marketing – standard, exciting, timely 2014-2019 Business Plan Rink Season Customers & Programming

18. Simplified pricing Punch Passes in place of season passes Skate rental price reduced Family nights to be added to reduce cost of local public skates Holding ice sheet & program rates flat (or slight increase) from 2013-2104 2014-2019 Business Plan Rink Season Pricing

19. Short season with multiple customers Difficult & relatively costly changeover Tactical revenue opportunity  Turf mat needs replacing… Feasibility analysis to be conducted  ROI on new turf investment will never break-even – opportunity for directed donation.  May not be able to continue Turf Season without new mat after 2016 2014-2019 Business Plan Turf Season

20. Operations plan developed for facility rentals focused on extremely limitedRRHP staff involvement Indoor Event Rentals  Southern Vermont Antique Show ( October)  Shiners Bingo (April, June, July, October)  Vermont Symphony Orchestra (June)  Vermont Brewers Festival c0-sponsored with Mainstreet Hockey (TBD – September)  Exhibitions: Consumer Shows & Events (start: 2016) Outdoor Event Rentals  Run & Bike race host site 2014-2019 Business Plan Event Rental Season

21. Year Operations Endowment Scholarship Endowment PP&E Endowment Hunter Park Capital Campaign 1997800,000200,00000 2014*836,826379,674173,431312,580 The Endowment funds have been sustained *Fiscal Year End 2014

22. Making Ends Meet 2014-2015 Operating Revenue / Expense Operating Revenue $368,080 Operating Expense ( $462,839) Operating Income/(Loss) ($ 94,759) Budgeted Operating Revenue 2014- 2015 Budgeted Operating Expense 2014- 2015

23. Making Ends Meet 2014-2015 Non - Operating Revenue / Expense Non- Operating Revenue $128,800 Non- Operating Expense ($ 44,050) Non-Operating Income/(Loss) $ 84,750 Add: Operating Income/ (Loss) ($ 94,759) Net Income/ (Loss) Before Depreciation ($ 10,009) Budgeted Non-Operating Revenue 2014-2015 Budgeted Non-Operating Expense 2014-2015

24. Human Resources Community Volunteers RRHP Staff Board of Directors

25. General Manager Jon Larson Book Keeper Pam Badger Skating Director Martina Dvorak-Grattan Coaches / Instructors TBD Retail Seasonal Cashiers TBD Operations Seasonal Ice Maintenance Jim Harrison + Others Seasonal Building & Grounds TBD Office Manager Vanessa Beattie Connections Coordinator Martha Stearns Staff 2014-2015

26. Board of Directors President Adria Schozer Secretary Bruce Welsh Marketing Board Position (1 Open) Committee Member (2 Open) Treasurer Bob Thompson Board Position (1 Open) Committee Member Bill Hadden Governance Barry Brown Board Position (1 Open) Development Chair Pat Zilkha Board Position (1 open) Committee Members (2 Open) Facilities Chair Paul Tegen Board Members Jim Hand Bruce Welsh Vice President Field Project Andy King

27. Board / Staff Team Work Marketing Development Sponsorships volunteer recruitment RRHP Business Plan Design Mentoring Staff Governance Investment Portfolio Recruit Board Members Financial Stewardship Arena Operations Customer Service Staff Hire & Management Financial Management Program design & development

28. Development

29. Why development matters Riley Rink at Hunter Park is a private, non-profit Rink & grounds RRHP does not receive funds from local government Price to play does not cover operating costs Financial commitments from the community help to ensure our sustainability

30. Lobby Kiosk  Donor information kiosk; Donation envelopes with fund names; Cash drop; Dedicated computer with website donation screen Website  Provide reason the need to give; Add suggested donation amounts; Scrolling list of supporters Consistent sign-off  End of all ads, press releases; community support to continue operations; Go to website to donate. Annual Fund Blitz  Last 90 days of the calendar year; Annual fund letter; donor sell card; in-rink poster; press releases; progress Annual Newsletter  Claim victories and tell success stories; list donors Development Annual Fund for operations gap

31. General Endowment Fund  Help to grow the endowment for sustainability Facility Fund  Critical to ensure that large building and equipment update projects have funding  Warming room floor  Cooling tower Gardens Fund  Beautification of our grounds Turf Season Fund  Equipment and improvements for indoor field sports Development Directed Giving

32. Supports the mission, synergistic with the operation Enrolls more people to the cause; increases involvement, more participants  Brings more people and attention to facility; Year-round traffic.  Gives parents an activity during practices; games (especially if window to rink)  Advances athletic performance of players; which makes it more fun and aspirational Roadmap for future….. 2020 Idea: Fitness & Hockey Training Center

33. Extensive knowledge of rink operations – refrigeration, ice maintenance, Zamboni, skate sharpening, employee scheduling, pro shop, public relations, marketing, advertising, fund raising, dasher board ad sales, group sales, budget & cost management. At the Aspen Ice garden, Increased revenue 18% since arriving in 2008. Generated $70K in dry-floor rentals utilizing Aspen Ice Garden as multi- purpose facility. At the Greely Colorado Ice Haus, Designed and implemented first ever Rec Hockey program. Founded the Greeley Youth Hockey Association & developed & implemented the first In-house Adult Hockey league.. First on-ice instructor at Oilers Ice center in Tulsa, Oklahoma and Ice Haus in Greeley, Colorado. Professional power skating instructor. Guest instructor for several pro hockey camps Designed syllabus & offered first ever Learn to Skate program at the college level at the Ice Haus & Oilers ice center. Initiated the adult hockey league at the Oilers Ice center. Grew program from 4 to 32 teams. State coordinator – U.S.A. Hockey. CEP – Coaches Education Program. Participated in the building and management the Oilers Ice center in Tulsa, it’s first indoor ice rink. C0-founder of Tulsa Youth Hockey Association 5 Star Operator. CIRM certification with the STAR organization. Jon Larson

34. Questions & Answers