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Brought to you by:. Mobile / iPad websites E-Newsletters (database marketing) Live media / events Blogs/Podcasts On-demand content Broadcast media Streaming.

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Presentation on theme: "Brought to you by:. Mobile / iPad websites E-Newsletters (database marketing) Live media / events Blogs/Podcasts On-demand content Broadcast media Streaming."— Presentation transcript:

1 Brought to you by:

2 Mobile / iPad websites E-Newsletters (database marketing) Live media / events Blogs/Podcasts On-demand content Broadcast media Streaming media/Online Broadcast 24/7 e-commerce THE 360 O BRAND STRATEGY FOLLOWS THE CONSUMER social media

3 Educate & Inform our listeners about YOUR COMPANY this Gardening Season Direct listeners to find out more about YOUR COMPANY & invite them to Enter for a chance to win all the products necessary to achieve The Best Lawn on their Block! Create a destination page where we drive listeners on-air to station website to learn more & sign up for a chance to win a prize from YOUR COMPANY A Bank of fifteen (15, 30, 45 or 60 ) :15s will air on the station of your choice or ALL 4 – over 4 Weeks promoting the Campaign Twenty five (25) :30 spots will air each week on our Web stream – 100 per week. Up to 400 over 4 Weeks Feature Page will be customized with Contesting Component embedded for DATABASE capture (emails, phone numbers and addresses) “opt-ins” will be delivered to YOUR COMPANY upon completion of campaign for Internal Marketing. Mulch Madness - Best Lawn on the Block will be Included in our E-Newsletters that get sent to over 95,000 Station VIP’s weekly – Links to Contest & coupons for YOUR PRODUCT OR SERVICE will be linked in E-Newsletter Mulch Madness - Best Lawn on the Block will be Social Media Marketed & Shared with our station’s Facebook “Friends” to further promote the Contest. Digital recap of the campaign including the DATABASE of all listeners that participated – emails, addresses, phone numbers, etc. will be presented YOUR COMPANY upon the conclusion of the campaign.

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5 Investment Summary 4 Week Digital Campaign Investment : KJOY $2500 WHLI $1000 B103 $2000 SHARK $1500 (Includes Production & Design – discount for purchasing multi-stations)


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