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Secrets of an Advergame Developer Brian Robbins Executive Producer / Gaming Evangelist Fuel Industries, Inc.
Photo by Ansik or Making games for Brands without selling your soul
Today 1.What is an Advergame 2.How they come to life 3.Challenges 4.Success metrics
WHAT IS AN ADVERGAME?
Wikipedia says: Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term “advergames” was coined … etc. blah
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WHAT ISN’T AN ADVERGAME?
HOW DO THEY COME TO LIFE?
Photo by aloshbennet It starts with an idea Not your idea
His idea Photo by bhollar
Photo by Jacob Bøtter
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Photo by Justin Brockie
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PITFALLS AND CHALLENGES Photo by Michelarc
Photo by Ben Zvan
Photo by jpockele
Photo by bhollar
Photo by Peter Kaminsky
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