1. Secrets of an Advergame Developer Brian Robbins Executive Producer / Gaming Evangelist Fuel Industries, Inc.

2. Photo by Ansik or Making games for Brands without selling your soul

3. Today 1.What is an Advergame 2.How they come to life 3.Challenges 4.Success metrics

4. WHAT IS AN ADVERGAME?

5. Wikipedia says: Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term “advergames” was coined … etc. blah

6. Photo by Jacreative

7. Photo by heymynameispaul

8. Photo by jacreative

9. WHAT ISN’T AN ADVERGAME?

12. HOW DO THEY COME TO LIFE?

13. Photo by aloshbennet It starts with an idea Not your idea

14. His idea Photo by bhollar

15. Photo by Jacob Bøtter

16. Photo by Weeping-Willow

17. Photo by ElektraCute

18. Photo by Laszlo-photo

19. Photo by jacreative

20. Photo by gezelle

21. ADVERGAME MYTHS

22. Photo by Justin Brockie

23. Photo by Refracted Moments™

24. PITFALLS AND CHALLENGES Photo by Michelarc

25. Photo by Ben Zvan

26. Photo by jpockele

27. Photo by bhollar

28. MEASURING SUCCESS

29. Photo by Peter Kaminsky

30. Photo by jacreative

31. RECAP

32. WHY BOTHER?

33. HBO: Deadwood Dead Man’s Hand

34. Nickelodeon: Jimmy Neutron

35. JEEP: Goonies

36. FOX: Stewie Live

37. FOX: American Dad vs Family Guy

38. American Express: Roddick vs Pong

39. NOKIA: The Passenger

40. REACH: Man of Mystery

41. GAP: Watch Me Change

42. GE: Ecomagination

43. McDonald’s Fairies and Dragons

44. Photo by mandj98

45. Questions? Photo by Wonderferret brobbins@fuelindustries.comwww.dubane.com/cons/