Presentation is loading. Please wait.

Presentation is loading. Please wait.

Secrets of an Advergame Developer Brian Robbins Executive Producer / Gaming Evangelist Fuel Industries, Inc.

Similar presentations


Presentation on theme: "Secrets of an Advergame Developer Brian Robbins Executive Producer / Gaming Evangelist Fuel Industries, Inc."— Presentation transcript:

1 Secrets of an Advergame Developer Brian Robbins Executive Producer / Gaming Evangelist Fuel Industries, Inc.

2 Photo by Ansik or Making games for Brands without selling your soul

3 Today 1.What is an Advergame 2.How they come to life 3.Challenges 4.Success metrics

4 WHAT IS AN ADVERGAME?

5 Wikipedia says: Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term “advergames” was coined … etc. blah

6 Photo by Jacreative

7 Photo by heymynameispaul

8 Photo by jacreative

9 WHAT ISN’T AN ADVERGAME?

10

11

12 HOW DO THEY COME TO LIFE?

13 Photo by aloshbennet It starts with an idea Not your idea

14 His idea Photo by bhollar

15 Photo by Jacob Bøtter

16 Photo by Weeping-Willow

17 Photo by ElektraCute

18 Photo by Laszlo-photo

19 Photo by jacreative

20 Photo by gezelle

21 ADVERGAME MYTHS

22 Photo by Justin Brockie

23 Photo by Refracted Moments™

24 PITFALLS AND CHALLENGES Photo by Michelarc

25 Photo by Ben Zvan

26 Photo by jpockele

27 Photo by bhollar

28 MEASURING SUCCESS

29 Photo by Peter Kaminsky

30 Photo by jacreative

31 RECAP

32 WHY BOTHER?

33 HBO: Deadwood Dead Man’s Hand

34 Nickelodeon: Jimmy Neutron

35 JEEP: Goonies

36 FOX: Stewie Live

37 FOX: American Dad vs Family Guy

38 American Express: Roddick vs Pong

39 NOKIA: The Passenger

40 REACH: Man of Mystery

41 GAP: Watch Me Change

42 GE: Ecomagination

43 McDonald’s Fairies and Dragons

44 Photo by mandj98

45 Questions? Photo by Wonderferret


Download ppt "Secrets of an Advergame Developer Brian Robbins Executive Producer / Gaming Evangelist Fuel Industries, Inc."

Similar presentations


Ads by Google