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DESIGN VS ENGINEERING Is there a difference?. Design vs Engineering Many inventors and start-up companies with a product or an idea will automatically.

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Presentation on theme: "DESIGN VS ENGINEERING Is there a difference?. Design vs Engineering Many inventors and start-up companies with a product or an idea will automatically."— Presentation transcript:

1 DESIGN VS ENGINEERING Is there a difference?

2 Design vs Engineering Many inventors and start-up companies with a product or an idea will automatically find an engineer to do their bidding

3 Design vs Engineering Products which are engineered will sell. Products which are designed sell well.

4 Design vs Engineering When designing a product for a client, designers consider everything that goes into a product. They take into account not only the end user, but, also the manufacturer, the cashier, the shipper, the magazine ad, the packaging, the landfill count, the "idiot factor"... and so on. The engineer's job is to make the thing work. And, at times, with no regard for the rest of the world.

5 Design vs Engineering The fundamental reason for this difference is the ways the engineer and the designer think. Engineers are math based, and, as a result, are looking for an absolute answer. Designers are art & science based; they look for the bigger picture. There is no absolute in the art world, save that of materials being changed by human intent (even that is being questioned...).

6 Design vs Engineering This difference (in relation to products being developed) is that designed products reach the consumer on an emotional level-- far more effective than those of the engineered products.

7 Design vs Engineering Despite the best efforts of the engineer and inventive team, manage to work, but are limited in their appeal. Very rarely will people buy something because it is highly engineered. Other than Automobile engines and accounting software, most people consider how the thing looks and that it works more than how well it works. Sad: yes, but true.

8 Design vs Engineering This is not to say engineers do not have their place or to say that designers are the only hands you need on the job... Inventors and entrepreneurs will reference an industrial manufacturing index before going to a design firm for their help. Is that what big manufacturing companies do? Companies like Nokia, Motorola or Bosch? Hmmm...


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