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Leff & Associates Contact Information: Mitch Leff (404) 861-4769 Public Relations, Media Training, Online Media Resources.

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Presentation on theme: "Leff & Associates Contact Information: Mitch Leff (404) 861-4769 Public Relations, Media Training, Online Media Resources."— Presentation transcript:

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2 Leff & Associates Contact Information: Mitch Leff (404) Public Relations, Media Training, Online Media Resources

3 Who We Are Leff & Associates offers clients a full range of public relations services, with a specialty in strategic counsel, program development and media relations. We have expertise in consumer products, business to business, sports marketing, special event marketing, education, healthcare, technology and telecom. Our staff has more than 30 years experience in public relations agencies, corporate communications departments, television production and reporting and non-profit business.staff

4 It’s Simple: We Are the Media Relations Experts

5 Who We Are – Mitch Leff, President Mitch Leff is a 25 year Atlanta public relations veteran and is recognized as one of the strongest and most effective media relations specialists in Atlanta. He has provided public relations services for some of the world's most prestigious companies, including The Coca-Cola Company, AOL Time Warner, the National Football League and UPS. His media relations expertise has resulted in stories for his clients across Atlanta and Georgia and in the nation’s most influential media, including CNN, NBC News, the Wall Street Journal, USA Today, the Los Angeles Times, the Chicago Tribune, BusinessWeek, Newsweek and many others. Mitch offers clients a full range of public relations services, with a specialty in strategic counsel, program development and media relations. He has expertise in consumer products, business to business, sports marketing, special event marketing, education, healthcare, technology and telecom. He began his career with Cohn & Wolfe Public Relations, rising to become Media Relations Director for the Atlanta office, at the time the largest public relations agency in the southeast. He spent several years with the Atlanta offices of Edelman Public Relations and GCI Group, before becoming director of public relations for Turner Learning, the educational division of Turner Broadcasting System, Inc. There he was responsible for public relations and public affairs for educational programs across a number of Turner networks and entities. Mitch is a member of the board of directors of the Boys & Girls Clubs of Metro Atlanta and has served on the organization's marketing committee since He is a member of the Public Relations Society of America and the Atlanta Press Club. He also serves on the marketing committee for the Atlanta Region of the Boy Scouts of America.

6 Our Philosophy We work in partnership with our clients to achieve results that meet their business goals. The cornerstone of our business is that all public relations activities should be targeted to support specific company objectives.

7 Our Key Messages We Know the Media We Know the Media We Build Relationships We Build Relationships We Achieve Results We Achieve Results

8 Building Your Communications Plan

9 Implementing Your Communications Plan

10 Current Clients

11 Recent Media Placements 2013 Media Reel2013 Media Reel (click) Atlanta and National Media PlacementsAtlanta and National Media Placements (click)

12 Additional Agency Resources

13 Media Training Hitting Your Mark: A Media Training & Message Delivery Workshop In today’s world of global media and Internet communications, millions of people can get news about your company and form positive (or negative) opinions … in the time it’s taken you to read this sentence. “Hitting Your Mark” is a complete media training program focusing on preparing clients to deliver their messages clearly and effectively to all their target audiences. Our sessions are designed to train companies and their representatives to deliver -- effectively and succinctly -- specific messages designed to reach specifically defined objectives. Hitting Your Mark sessions include: How The Media Works Conducting An Effective Interview Preparation Giving an Effective Interview Special Types Of Interviews Interactive Role Play Evaluation

14 Online Media Resources LeffsAtlantamedia.com is an online resource designed to help companies work more effectively with Atlanta media. Leff’s Atlanta Media (http://www.leffsatlantamedia.com) includes all the information needed for a company to effectively deliver information on events, products or important issues to the city’s many media outlets, plus a comprehensive directory of media, media relations guidelines and other resources.http://www.leffsatlantamedia.com

15 Online Media Resources Mitch’s Media Match (www.MitchsMediaMatch.com) is an online service for Atlanta and Georgia-based media that matches their story assignments and story concepts with local sources and experts.www.MitchsMediaMatch.com

16 Additional Past Clients AER Energy Resources American Israel Chamber of Commerce Around the Rings Atlanta SuperBowl Host Committee (1994, 2000) Best Friends Animal Shelter Blue Cross Blue Shield Cartoon Network The Coca-Cola Company Hasbro Home Depot Invesco Kodak LBi Lowes MAP International Mastermind Marketing MATRIX Resources (staffing) MDI (staffing) The National Football League Prodigy Services Company RTM Restaurant Group (Arby’s) Sanders Financial Management St. Jude Hospital Turner Broadcasting System (Turner Learning, 1990 Goodwill Games) Turner Construction tvsdesign UNICEF United Parcel Service United Way of Metro Atlanta

17 Contact Us Mitch Leff, President Phone: (404) Facebook: Mitch Leff, Mitch’s Media Match, Leff & Associates


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