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MHIMA Strategic Plan 2013-2014. Audacious Goal Drive the Power of Knowledge: Health Information, When and Where It’s Needed!

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Presentation on theme: "MHIMA Strategic Plan 2013-2014. Audacious Goal Drive the Power of Knowledge: Health Information, When and Where It’s Needed!"— Presentation transcript:

1 MHIMA Strategic Plan

2 Audacious Goal Drive the Power of Knowledge: Health Information, When and Where It’s Needed!

3 Little Audacious Goals Advocacy – The voice of Health Information Legislation and Change Consumer Engagement & Education – Leaders of Health Information Knowledge and Resources Member Engagement – HIM Professional Association of Choice Marketing and Communications – We ARE Health Information Industry Collaboration – Making New Friends in Healthcare Industry Experts – Your Need to Know Health Information Experts

4 Advocacy – Evaluate and connect with a lobbyist – Capitol Hill Day Revival (2015) – Connect with other associations – MHA, MDH – Advocacy 101 meetings – educate our membership – Create better communications for legislation impacting HIM – Develop MHIMA Practice Briefs

5 Advocacy – Evaluate and connect with a lobbyist – Create Capitol Hill Day group to prep for 2015 – Develop Webinars on Advocacy – Advocacy 101 meetings – educate our membership – Create better communications for legislation impacting HIM – Develop MHIMA Practice Briefs

6 Consumer Engagement – Educate HIM professionals on how to educate consumers – Create brochure on the importance and benefits of having a copy of your health information – Create brochure/document on different rights (amendment, access, restrictions) – Start up the PHR/Patient Portal education sessions again – Consumer education toolkit (include info on authorizations) – Educate on the benefits of EHR and how the information is secure and accurate – Collaborate with associations and organizations – share our knowledge

7 Member Engagement – MHIMA Communication to students to discuss HIM, association, benefits, job outlook, ect – MHIMA new members – create flashy packet – Survey to inquire what members are looking for from the association – Increase in use of technology to find and access members – Become a better resource for members (P&P sharing, information output, work groups) – Create a fun committee and hold fun activities – Single session education sessions throughout the year – Document and educate on the broad HIM roles – Increase board member presence at regional meetings – Come up with plan to increase exposure (bring a friend for ½ price)

8 Marketing/Communications – High School/Community College Outreach – HIM Department/HR/Marketing Department – Website re-do/Upgrade – Social Media Utilization – Revive Speakers Bureau – Strive to Win #1 CSA Award in Member Communications each year – Focus on new/younger professionals – Market – Market to the public and public health

9 Marketing/Communications 2013 – 2014 – Revise Marketing Plan – One page flyer for High School and Hospitals – Create a MHIMA Infographic – Create You Tube Channel – members, consumers, partners – Update MHIMA Booth – Representation at different meetings: HIMSS, Rural Health, MMGMA, eHealth, AAPC – See 100% increase in speakers bureau speakers – Corporate members – increase to 10

10 Industry Collaboration – Break Barriers Expand invitations Combine together to afford bigger venues Legal Reference Manual Promotions Help Us Help you (expertise) – Annual Meeting increase in exhibitors of other associations – CEU Events combined together – Social Nights

11 Industry Collaboration Potential Organizations – MNSCU/MNHS – HIMSS – AAPC – ACS – MN Med Association – MN Nsg Association – HIE – REACH – Rural Health – MN Dental Association – E-Health Summit – MN Department of Health – MMGMA

12 Industry Experts – Recognize published members – Re-focus on the monthly Uplink (expand) – Determine how to find the experts in MN – Encourage Education Masters, Doctorate Bachelors – Encourage certifications – Build pool of expert speakers – Create MHIMA as the go to organization for health information

13 KFA: Coding & Data Integrity Goals – Create and Form a robust committee – MHIMA/AAPC ICD-10 Bootcamp(s) - affordable – Quarterly KFA Uplink Article – Committee to identify education needs Quarterly Webinars – Create certification assistance for coding Mock Test Test Prep Meetings

14 KFA: Marketing and Communications Goals – MHIMA Re-branding Plan – Create a marketing plan Short Term Long Term – Create a plan for social media Measurable FB Posts Measurable Tweets – Website Re-design – Create MHIMA Infographic – Develop QR Code for MHIMA

15 KFA: Education / Membership 2013 – 2014 Goals – Increase overall satisfaction of annual meeting to 80% excellent and above average – Annual Meeting Attendance – 550 Overall – Attend 2 career days / MHIMA Region – Develop Business Card Advertisement for annual meeting – Develop and implement – welcome packet and track the numbers

16 KFA: Advocacy Goals – Update MDH ROI Form (collaborate with MDH) – Develop 1-2 practice briefs each year – Connect with MHA/MDS Every other month or quarterly Collaborate on developing a lobbyist – Advocacy 101 Meetings Attend 5 of the 7 regional meetings Host an Advocacy 101 Webinar Annual Meeting Info Session – Educate members and keep them informed blasts Monthly Uplink Article Use FB/Twitter (social media)

17 KFA: Emerging Issues – Quarterly “Hot Topic” Uplink Article – Update / Develop SME Speakers List – Defining MN Emerging issues – use social media – Consumer Emerging Issues What is happening with our consumers – Create and develop committee

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